London recruitment communications agency doing attraction campaigns, media buying and employer brand work for public sector employers. Canonical: https://recruitmentads.com/agencies/penna ![penna.com homepage, captured 3 September 2026](https://recruitmentads.com/agencies/screenshots/penna.jpg) ![Penna logo](https://recruitmentads.com/agencies/logos/penna.jpg) Agency profile # Penna penna.com London recruitment communications agency doing attraction campaigns, media buying and employer brand work for public sector employers. Best for: UK public sector, blue light and higher education employers running volume or executive campaigns that want attraction strategy, creative and paid media bought and reported in one place. [Recruitment marketing agencies](https://recruitmentads.com/agencies/recruitment-marketing)[Employer branding agencies](https://recruitmentads.com/agencies/employer-branding)United Kingdom [Claim this profile](https://recruitmentads.com/agencies/claim?slug=penna)[Visit penna.com](https://penna.com/)[LinkedIn](https://www.linkedin.com/company/penna/) Unclaimed profile. Nobody at the agency has edited it. - Head office London, United Kingdom - Delivers in United Kingdom - Ownership Group owned, Adecco Group - Facts checked 3 September 2026 * * Founded * People * Awards won * Clients named * Open roles * LinkedIn followers - 1985 - Founded 201-500 - People 6 - Awards won 21 - Clients named not-published - Open roles 37,571 LinkedIn followers Overview ## What they do Written from their own pages and the public record, checked 3 September 2026. Penna is a recruitment communications and executive search firm. Head office London, United Kingdom, with a second office in Birmingham. Size band 201-500 (LinkedIn, read 2026-09-03). Owned by the Adecco Group since May 2016 and traded as an LHH brand. Listed here under recruitment marketing and employer branding. It publishes no RPO offer, commercial model or hiring volume. Our take The case studies place the craft in campaign delivery, not brand strategy. Dstl is a game and a microsite backed by programmatic and social. Richmond and Wandsworth is programmatic media. Cafcass is Google, Facebook and job distribution. Employer branding gets one page and two examples, Dstl and Aldi, and the Aldi work dates from 2021. The rest of the business is public sector executive search and interim, and that is where almost all the published thought leadership sits. It fits a council, a university or a public body buying attraction and media. It is a weaker fit for a research led employer brand build, because the employer branding page names no research method. Services ## What they sell Service lines named on their own site. We do not add a service an agency does not publish. - Talent attraction strategy - Recruitment advertising campaigns - Employer brand creative - EVP research - Media buying - Programmatic - Social content - Careers site - Early careers - TA consulting Fees, engagement model and the register sit in the company facts below. Work ## 3 case studies Published by the agency on its own site. We summarise them, and link to one. Dstl ### Dstl: Know The Unknown Attraction campaign to fill 50 roles in the Cyber and Information Systems division, built around Counter Threat, a decision based online game with a hidden code that players could quote in an application, supported by a bespoke website, social and programmatic advertising. [Read it on penna.com](https://penna.com/our-services/employer-branding/) Richmond and Wandsworth Councils ### Richmond and Wandsworth Councils Local employer campaign for two London boroughs that share staff, turning the practical benefits of working locally into headlines and illustrated creative, then served through planned programmatic and social advertising. Cafcass ### CAFCASS Performance media campaign for newly qualified social workers, run through in house products across Google, Facebook and job distribution rather than traditional media, reviewed and reweighted through the campaign. Clients named on their own site, not confirmed with the client - Dstl - Aldi - Bank of England - Homes England - Cafcass - Wakefield Council - Richmond and Wandsworth Councils - Islington Council - Government of Jersey - Bucks New University - University of Dundee - Oldham Council - Tameside Metropolitan Borough Council - North London Waste Authority - Fostering South West - Civil Nuclear Constabulary - Secret Intelligence Service - GCHQ - MI5 - Metropolitan Police - Ministry of Defence Recognition ## Awards Read from each awarding body's own winner list. Named here, never linked. - 2026RAD AwardsIntegrated Campaign (Fostering South West, Open your Home. Change a Life.)Win - 2026RAD AwardsCandidate Experience (Secret Intelligence Service, Intelligence Officers)Shortlist - 2026RAD AwardsCreative Idea (Civil Nuclear Constabulary, Everyday Extraordinary)Shortlist - 2026RAD AwardsEvents and Experiential (Fostering South West, Open your Home. Change a Life.)Shortlist - 2020RAD AwardsDigital Experience for Early Talent (Dstl)Win - 2020RAD AwardsEvents, Experiential and Outdoor (GCHQ)Win Inside the agency ## People and channels Leadership named on their own site, and the accounts they publish from. Follower counts are as each account showed them on the day we read it. Leadership - Kathryn KempsterManaging Director - Julie TowersManaging Director until December 2023 - Tristan MoakesStrategy Director - Ben CoxDirector of Public Sector Executive Search - Toni HallDirector of Public Sector Executive Interim - John KennedyDirector of Sourcing - Alexis Curtis-HarrisHead of Equality, Diversity and Inclusion - Ann HartleyHead of Assessment - Nabil VerdicktHead of Performance Media Channels, read 3 September 2026 - LinkedIn @penna37,571 followers - Instagram @wearepenna437 followers Third party ## Reviews and press Scores as each site reported them on the day we read it. We do not verify them and we do not link to them. Review sites No profile found on Clutch, G2, Trustpilot and Google. Press - Onrec11 November 2025 [Penna wins provision of civilian recruitment related advertising contract with the MoD](https://www.onrec.com/news/news-archive/penna-wins-provision-of-civilian-recruitment-related-advertising-contract-with-the) - Personnel Today31 January 2020 RAD Awards 2020 winners: TMP Worldwide takes Work of the Year with The AA - RecruiterMay 2016 Adecco acquisition of Penna complete Newsletter: not-published. The news index holds 156 articles, most of them on public sector leadership, local government and executive recruitment rather than recruitment marketing. Penna Podcasts is hosted on RSS.com and shows eleven season one episodes, the most recent dated 18 November 2021. Hiring ## Careers Counted on their own jobs page on the day we read it. not-publishedroles listed on their own jobs page The Latest Vacancies block on the Join Us page was empty on 3 September 2026 and the page sends candidates to the Stafford Long careers page for current openings. [See the roles on penna.com](https://penna.com/join-us/) The record ## Company facts From Companies House and their own site, not from a data broker. - Head office London, United Kingdom - Offices London, United Kingdom / Birmingham, United Kingdom - Delivers in United Kingdom - Team size 201 to 500 people - Legal name Penna Plc - Company number 01918150 - Incorporated 1985 (their own pages say 1974) - Ownership Group owned, Adecco Group - Register Active, last full accounts made up to 31 December 2024Trades under SIC 78300 - Human resources provision and management of human resources functions - Commercial model Not published Before you brief them ## Questions to ask them The gaps this profile cannot close for you. 1. 01Penna and Stafford Long share an address, a managing director and each other's careers pages. Ask which brand and which team would actually run your account. 2. 02The employer brand examples on the site are Dstl and Aldi, and the Aldi proposition was rolled out in 2021. Ask for a proposition build finished in the last two years. 3. 03Media is bought in house across Google, Meta, programmatic and job distribution. Ask how that buying is priced and whether you see the raw platform spend. Questions and answers ## Questions about Penna Facts from the sources at the foot of the page. No opinions here. ### Who owns Penna? Penna is owned by the Adecco Group. Adecco Group AG and Adecco Group (UK\&I) Holdings Limited are both recorded as persons with significant control over Penna Plc, notified on 10 May 2016, and Penna Plc is 75 per cent or more owned by Penna Consulting Limited. Penna trades as an LHH brand. (Companies House, read 2026-09-03) ### How big is Penna? The LinkedIn company page gives a size band of 201 to 500 employees. Penna Plc filed full accounts made up to 31 December 2024. (LinkedIn and Companies House, read 2026-09-03) ### Which clients has Penna worked with? Penna publishes case studies for Dstl, Aldi, the Bank of England, Homes England, Cafcass, Wakefield Council, Richmond and Wandsworth Councils, Islington Council, the Government of Jersey, Bucks New University and the University of Dundee. Its RAD Awards entries name Fostering South West, the Civil Nuclear Constabulary, the Secret Intelligence Service, GCHQ, MI5 and the Metropolitan Police. (penna.com and RAD Awards, read 2026-09-03) ### What does Penna do? Penna publishes twelve services: attraction and communications, employer branding, performance media, digital and social, data and insight, assessment, candidate management, candidate sourcing, equality, diversity and inclusion consultancy, executive search, executive interim and higher education. It also names a partnership with the Chartered Institute of Public Finance and Accountancy. (penna.com, read 2026-09-03) ### Where is Penna based? Penna works from two offices: 10 Bishops Square, Spitalfields, London E1 6EG, and the T3 Building, Trinity Business Park, Bickenhill Lane, Birmingham B37 7ES. The London address is also the registered office of Penna Plc. (penna.com and Companies House, read 2026-09-03) ### Does Penna do media buying? Yes, Penna lists media buying on its own site (read 3 September 2026). ### Does Penna do careers sites? Yes, Penna lists careers sites on its own site (read 3 September 2026). ### Does Penna do EVP research? Yes, Penna lists EVP research on its own site (read 3 September 2026). ### Does Penna do recruitment video? No. Penna does not publish recruitment video as a service (checked 3 September 2026). ### What is Penna's pricing model? Not published; Penna quotes after scoping (checked 3 September 2026). ### Does Penna deliver outside the United Kingdom? Not on its own pages. Penna states delivery in the United Kingdom only (read 3 September 2026). ### What awards has Penna won? We record 6 award entries for Penna, the most recent in 2026, from RAD Awards. Read from each awarding body's own winner list (checked 3 September 2026). ### What do review sites say about Penna? Glassdoor reports employee reviews reported at between 3.4 and 3.6 out of 5 from about 155 reviews, read in search result summaries because the page could not be read directly. No profile was found on Clutch, G2, Trustpilot and Google. These are figures each site showed on the day we read it. We did not verify them and we do not turn them into a rating. ### Is Penna hiring? Penna publishes a jobs page. It listed not-published roles (read 3 September 2026). The Latest Vacancies block on the Join Us page was empty on 3 September 2026 and the page sends candidates to the Stafford Long careers page for current openings. ### Is Penna independent? No. Penna is group owned, adecco group (read 3 September 2026). ### What case studies has Penna published? Penna publishes Dstl, "Dstl: Know The Unknown", Richmond and Wandsworth Councils, "Richmond and Wandsworth Councils" and Cafcass, "CAFCASS" on its own site (read 3 September 2026). We summarise each one on this page. ### How does Penna compare with Havas People? Penna is in London, United Kingdom, 201 to 500 people, group owned, adecco group, and publishes talent attraction strategy, recruitment advertising campaigns, employer brand creative and evp research. Havas People is in London, United Kingdom, 201 to 500 people, group owned, havas, through havas uk limited, and publishes evp research, employer brand creative, recruitment advertising campaigns and media buying. Facts only: we do not rank them. Free ## Is this your agency? Claiming costs nothing. It does not change where you sit in a list and it does not buy a recommendation. It lets you fill the slots only you can fill. [Claim this profile](https://recruitmentads.com/agencies/claim?slug=penna) Added when the agency claims this profile LogoNamed contactContact emailBudget fromTypical engagementLanguagesAvailabilityFounder interview Also on record ## Similar agencies Researched under recruitment marketing agencies, on the same facts. Firms without a published profile carry no link yet. | Agency | Head office | Size | Ownership | Publishes | | ----------------------------------------------------------------------------- | -------------------------- | -------------------- | ----------------------------------------------------------- | ------------------------------------------------------------------------ | | [Havas People](https://recruitmentads.com/agencies/havas-people) | London, United Kingdom | 201 to 500 people | Group owned, Havas, through Havas UK Limited | EVP research, Employer brand creative, Recruitment advertising campaigns | | [PeopleScout](https://recruitmentads.com/agencies/peoplescout) | Chicago, United States | 1,000 or more people | Group owned, TMP (Holdings) Limited, part of TrueBlue, Inc. | RPO, Project RPO, EVP research | | [TMP Worldwide UK](https://recruitmentads.com/agencies/tmp-worldwide-uk) | London, United Kingdom | 201 to 500 people | Group owned, TMP (Holdings) Limited, part of TrueBlue, Inc. | EVP research, Employer brand creative, Recruitment advertising campaigns | | [Blackbridge Communications](https://recruitmentads.com/agencies/blackbridge) | London, United Kingdom | 11 to 50 people | Group owned, Blackbridge EOT Limited | EVP research, Employer brand creative, Recruitment advertising campaigns | | [Cielo](https://recruitmentads.com/agencies/cielo) | Wauwatosa, United States | 1,000 or more people | Group owned, Permira, through Talent Bidco Limited | RPO, Project RPO, EVP research | | [SMRS](https://recruitmentads.com/agencies/smrs) | Manchester, United Kingdom | 51 to 200 people | Independent | EVP research, Employer brand creative, Recruitment advertising campaigns | Sources (51) 1. penna.com homepage (read 3 September 2026) 2. penna.com our services index (read 3 September 2026) 3. penna.com service page, employer branding, with the Dstl and Aldi case studies (read 3 September 2026) 4. penna.com service page, attraction and communications (read 3 September 2026) 5. penna.com service page, performance media, with the Cafcass case study (read 3 September 2026) 6. penna.com service page, digital and social, with the Richmond and Wandsworth case study (read 3 September 2026) 7. penna.com service page, assessment, with the Bank of England case study (read 3 September 2026) 8. penna.com service page, candidate management, with the Homes England case study (read 3 September 2026) 9. penna.com service page, candidate sourcing, with the Wakefield Council case study (read 3 September 2026) 10. penna.com service page, data and insight (read 3 September 2026) 11. penna.com service page, equality, diversity and inclusion consultancy (read 3 September 2026) 12. penna.com service page, executive search, with the Government of Jersey case study (read 3 September 2026) 13. penna.com service page, executive interim, with the Islington Council case study and client quote (read 3 September 2026) 14. penna.com service page, higher education, with the Bucks New University and University of Dundee case studies (read 3 September 2026) 15. penna.com get in touch page, office addresses (read 3 September 2026) 16. penna.com join us page, careers, benefits and the empty vacancies block (read 3 September 2026) 17. penna.com news index, 156 articles with dates and named staff (read 3 September 2026) 18. penna.com terms of use, Adecco UK and Ireland group statement (read 3 September 2026) 19. LinkedIn company page, Penna (read 3 September 2026) 20. Companies House, PENNA PLC 01918150 overview (read 3 September 2026) 21. Companies House, PENNA PLC 01918150 persons with significant control (read 3 September 2026) 22. Companies House, PENNA PLC 01918150 filing history (read 3 September 2026) 23. Companies House, PENNA CONSULTING LIMITED 03142685 overview (read 3 September 2026) 24. Companies House, PENNA CONSULTING LIMITED 03142685 persons with significant control (read 3 September 2026) 25. Companies House company search for penna, used to separate the three entities at 10 Bishops Square (read 3 September 2026) 26. RAD Awards winners 2026 (read 3 September 2026) 27. RAD Awards shortlist 2026 (read 3 September 2026) 28. RAD Awards winner entry, Open your Home. Change a Life., Fostering South West (read 3 September 2026) 29. RAD Awards agency archive page for Penna, entries from 2023 to 2026 with no win or shortlist marking (read 3 September 2026) 30. RAD Awards winners 2025, no Penna entry (read 3 September 2026) 31. Personnel Today, RAD Awards 2020 winners, naming Penna for Dstl and for GCHQ (read 3 September 2026) 32. Recruitment Marketing Awards winners page, returned HTTP 403 behind a Cloudflare challenge so no award was recorded (read 3 September 2026) 33. Onrec, Penna wins provision of civilian recruitment related advertising contract with the MoD (read 3 September 2026) 34. LHH insights, the same MoD contract announcement, quoting Kathryn Kempster (read 3 September 2026) 35. Stafford Long, Penna appoints Kathryn Kempster as Managing Director from 1 January 2024 (read 3 September 2026) 36. Stafford Long careers page, cross linked from the Penna join us page (read 3 September 2026) 37. Recruiter, Adecco acquisition of Penna complete, read as a search result summary because the page returned HTTP 403 (read 3 September 2026) 38. Glassdoor, Penna employee reviews, read as search result summaries because the page returned HTTP 403 (read 3 September 2026) 39. Trustpilot check for penna.com, no profile for this company (read 3 September 2026) 40. Clutch search for a Penna recruitment communications profile, none found (read 3 September 2026) 41. G2 search for a Penna profile, none found (read 3 September 2026) 42. Google business profile check for Penna at 10 Bishops Square, none verified (read 3 September 2026) 43. Instagram profile, wearepenna, read as a search result summary because the page is gated (read 3 September 2026) 44. Penna Podcasts on RSS.com, eleven season one episodes (read 3 September 2026) 45. penna.com sitemap.xml and robots.txt, both returned empty, so the URL set was mapped from the site navigation (read 3 September 2026) 46. Vimeo player check for the two films embedded on the Join Us page, both domain restricted to penna.com (read 3 September 2026) 47. Living Wage Foundation accredited employer search for penna, no results (read 3 September 2026) 48. IPA member agency list, no Penna entry (read 3 September 2026) 49. REC site search for penna, returned no readable results, and the B Corp directory returned HTTP 403, so both are unchecked rather than confirmed negative (read 3 September 2026) 50. pennaeducation.com, the domain named on the higher education page, does not resolve (read 3 September 2026) 51. penna.com client vacancies, executive and interim roles Penna is recruiting for clients (read 3 September 2026) Cite this profile RecruitmentAds, "Penna", https\://recruitmentads.com/agencies/penna, last verified 3 September 2026. Copy Relationship with RecruitmentAds: none. It does not affect listing or order. [How this directory works](https://recruitmentads.com/agencies/methodology). Something wrong on this page? 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