London culture and employer brand consultancy running EVP research for global employers, part of the Positive Change Group. Canonical: https://recruitmentads.com/agencies/people-made ![people-made.com homepage, captured 3 September 2026](https://recruitmentads.com/agencies/screenshots/people-made.jpg) ![People Made logo](https://recruitmentads.com/agencies/logos/people-made.png) Agency profile # People Made people-made.com London culture and employer brand consultancy running EVP research for global employers, part of the Positive Change Group. Best for: Global employers that want an EVP and a culture programme researched across many countries, and that will measure the result on attrition, offer acceptance and cost per hire. [Employer branding agencies](https://recruitmentads.com/agencies/employer-branding)Global [Claim this profile](https://recruitmentads.com/agencies/claim?slug=people-made)[Visit people-made.com](https://people-made.com/)[LinkedIn](https://www.linkedin.com/company/people-made/) Unclaimed profile. Nobody at the agency has edited it. - Head office London, United Kingdom - Delivers in Global - Ownership Group owned, People Made Group Limited, owned by Black Sun Limited - Facts checked 3 September 2026 * * Founded * People * Awards won * Clients named * Open roles * LinkedIn followers - 2018 - Founded 11-50 - People 1 - Awards won 23 - Clients named not-published - Open roles 3,239 LinkedIn followers Overview ## What they do Written from their own pages and the public record, checked 3 September 2026. People Made is a culture and employer branding consultancy headquartered in London, United Kingdom, with New York and Singapore offices. Its size band is 11 to 50 (LinkedIn, read 2026-09-03). People Made Group Limited owns it; Black Sun Limited acquired that parent on 24 May 2022. It sits here under employer branding. Our take The work is research first and consultancy shaped. Meta ran a culture study with more than 500 participants before any EVP was written. Currys interviewed shop floor, warehouse and call centre staff and then published the numbers, which almost nobody in this category does. The output is strategy, messaging frameworks, brand identity and activation planning. It is not a campaign shop. There is no careers site build, no recruitment advertising, no media buying and no video service published anywhere on the site. If you need the EVP taken to market as paid media, that is a second supplier. Showreel ## Their film, as they publish it The showreel the agency embeds on its own site. It says more about the craft than a service list does. Some of our work at People Made Services ## What they sell Service lines named on their own site. We do not add a service an agency does not publish. - EVP research - Employer brand creative - Talent attraction strategy Fees, engagement model and the register sit in the company facts below. Work ## 2 case studies Published by the agency on its own site. We summarise them, and link to one. Currys ### Welcome to Amazing, redefining Currys' employee value proposition An EVP built from desk research, focus groups and interviews across shop floor, warehouse, call centre and head office, plus leadership discussions, external recruiter conversations and a company wide survey, then planned across rewards, benefits, policies, communications and inclusion. The site reports offer acceptance up 4.5 per cent, attrition down 4 per cent and cost per hire down 53.4 per cent year on year. [Read it on people-made.com](https://people-made.com/work/currys_EVP) Meta ### Uniting a global team through a dynamic, people led EVP A global EVP and a separate engineering EVP, researched through a culture study with more than 500 participants across teams, locations, seniority and diversity groups, delivered as a messaging framework that regions and segments can adapt, plus employee experience lab facilitation. Clients named on their own site, not confirmed with the client - Currys - Meta - InterContinental Hotels & Resorts - Wendy's - PZ Cussons - Utility Warehouse - Inchcape - Great Portland Estates - Rugby Football Union - Penguin Random House - Manchester Airports Group - NBCU - AstraZeneca - Burger King - National Theatre - NCR - Card Factory - Farfetch - Criteo - Virgin Group - William Blair - wefox - Playtika Recognition ## Awards Read from each awarding body's own winner list. Named here, never linked. - 2025Business Culture AwardsBest Talent Approaches for Business Culture, Large Organisation, Highly Commended (Currys)Shortlist Inside the agency ## People and channels Leadership named on their own site, and the accounts they publish from. Follower counts are as each account showed them on the day we read it. Leadership - Brook CalverleyFounding Partner - Karen RaceChief Operating Officer - Elle DavidsonHead of Strategy - Jen LodgeHead of Client Services - Benjamin GallagherDesign Director - Amity FisherStrategy Director - Lauren PurnellStrategy Director Channels, read 3 September 2026 - LinkedIn @people-made3,239 followers - Instagram @peoplemade - YouTube @People-Made Third party ## Reviews and press Scores as each site reported them on the day we read it. We do not verify them and we do not link to them. Review sites No profile found on Clutch, G2, Google and Trustpilot. Press Newsletter: not-published. Twenty two articles are listed on the Articles page and none carry a publication date, so the cadence cannot be read. The most recent item announces a new group chief executive at the Positive Change Group. The record ## Company facts From Companies House and their own site, not from a data broker. - Head office London, United Kingdom - Offices London, United Kingdom / New York, United States / Singapore, Singapore - Delivers in Global - Team size 11 to 50 people - Legal name People Made (UK) Limited - Company number 11643199 - Incorporated 2018 (their own pages say 2012) - Ownership Group owned, People Made Group Limited, owned by Black Sun Limited - Register Active, last small accounts made up to 30 June 2025Trades under SIC 70229 - Management consultancy activities other than financial management - Commercial model Not published Before you brief them ## Questions to ask them The gaps this profile cannot close for you. 1. 01The site publishes no campaign, careers site or media service. Ask who takes the EVP to market once it is written, and whether People Made stays involved. 2. 02The firm has been owned by Black Sun since May 2022 and the group has a new group chief executive. Ask which people are dedicated to People Made and which are shared across the group. 3. 03The strongest results, at Currys, are twelve month client measurements. Ask what People Made measures on a normal engagement and who collects it. Questions and answers ## Questions about People Made Facts from the sources at the foot of the page. No opinions here. ### Who owns People Made? People Made (UK) Limited is owned by People Made Group Limited, which has been 75 per cent or more owned by Black Sun Limited since 24 May 2022. Black Sun is the centre of the Positive Change Group (Companies House, read 2026-09-03). ### How big is People Made? The LinkedIn company page shows a company size of 11 to 50 employees (LinkedIn, read 2026-09-03). Thirteen people are named on the about page (people-made.com, read 2026-09-03). ### Which clients has People Made worked with? The work index names Currys, Meta, InterContinental Hotels & Resorts, Wendy's, PZ Cussons, AstraZeneca, Penguin Random House, Burger King, Virgin Group, Farfetch and Manchester Airports Group, among others (people-made.com, read 2026-09-03). ### What does People Made do? Brand and purpose, culture change and employee experience, EVP and employer brand, service culture and customer experience, plus a culture diagnostic and inclusion work (people-made.com, read 2026-09-03). ### Where is People Made based? The head office is Unit 4.01, The Tea Building, 56 Shoreditch High Street, London E1 6JJ, with offices in Brooklyn, New York and on Neil Road, Singapore (people-made.com, read 2026-09-03). ### Does People Made do EVP research? Yes, People Made lists EVP research on its own site (read 3 September 2026). ### Does People Made do media buying? No. People Made does not publish media buying as a service (checked 3 September 2026). ### Does People Made do programmatic advertising? No. People Made does not publish programmatic advertising as a service (checked 3 September 2026). ### What is People Made's pricing model? Not published; People Made quotes after scoping (checked 3 September 2026). ### Does People Made deliver outside the United Kingdom? Yes. People Made states that it delivers globally (read 3 September 2026). ### What awards has People Made won? We record 1 award entry for People Made, the most recent in 2025, from Business Culture Awards. Read from each awarding body's own winner list (checked 3 September 2026). ### What do review sites say about People Made? Glassdoor reports the firm posts jobs on Glassdoor but no rating or review count could be read. No profile was found on Clutch, G2, Google and Trustpilot. These are figures each site showed on the day we read it. We did not verify them and we do not turn them into a rating. ### Is People Made independent? No. People Made is group owned, people made group limited, owned by black sun limited (read 3 September 2026). ### What case studies has People Made published? People Made publishes Currys, "Welcome to Amazing, redefining Currys' employee value proposition" and Meta, "Uniting a global team through a dynamic, people led EVP" on its own site (read 3 September 2026). We summarise each one on this page. ### How does People Made compare with Blackbridge Communications? People Made is in London, United Kingdom, 11 to 50 people, group owned, people made group limited, owned by black sun limited, and publishes evp research, employer brand creative and talent attraction strategy. Blackbridge Communications is in London, United Kingdom, 11 to 50 people, group owned, blackbridge eot limited, and publishes evp research, employer brand creative, recruitment advertising campaigns and media buying. Facts only: we do not rank them. Free ## Is this your agency? Claiming costs nothing. It does not change where you sit in a list and it does not buy a recommendation. It lets you fill the slots only you can fill. [Claim this profile](https://recruitmentads.com/agencies/claim?slug=people-made) Added when the agency claims this profile LogoNamed contactContact emailBudget fromTypical engagementLanguagesAvailabilityFounder interview Also on record ## Similar agencies Researched under employer branding agencies, on the same facts. Firms without a published profile carry no link yet. | Agency | Head office | Size | Ownership | Publishes | | ---------------------------------------------------------------------------------- | ------------------------ | -------------------- | ----------------------------------------------------------- | -------------------------------------------------------------------------------------- | | [Blackbridge Communications](https://recruitmentads.com/agencies/blackbridge) | London, United Kingdom | 11 to 50 people | Group owned, Blackbridge EOT Limited | EVP research, Employer brand creative, Recruitment advertising campaigns | | [Cielo](https://recruitmentads.com/agencies/cielo) | Wauwatosa, United States | 1,000 or more people | Group owned, Permira, through Talent Bidco Limited | RPO, Project RPO, EVP research | | [Havas People](https://recruitmentads.com/agencies/havas-people) | London, United Kingdom | 201 to 500 people | Group owned, Havas, through Havas UK Limited | EVP research, Employer brand creative, Recruitment advertising campaigns | | [Hays Talent Solutions](https://recruitmentads.com/agencies/hays-talent-solutions) | London, United Kingdom | 1,000 or more people | Group owned, Hays plc | RPO, Project RPO, TA consulting | | [Penna](https://recruitmentads.com/agencies/penna) | London, United Kingdom | 201 to 500 people | Group owned, Adecco Group | Talent attraction strategy, Recruitment advertising campaigns, Employer brand creative | | [PeopleScout](https://recruitmentads.com/agencies/peoplescout) | Chicago, United States | 1,000 or more people | Group owned, TMP (Holdings) Limited, part of TrueBlue, Inc. | RPO, Project RPO, EVP research | Sources (25) 1. people-made.com homepage (read 3 September 2026) 2. LinkedIn company page, People Made (read 3 September 2026) 3. Companies House, PEOPLE MADE (UK) LIMITED 11643199 overview (read 3 September 2026) 4. Companies House, PEOPLE MADE (UK) LIMITED persons with significant control (read 3 September 2026) 5. Companies House, PEOPLE MADE GROUP LIMITED 11793097 persons with significant control (read 3 September 2026) 6. Companies House, PEOPLE MADE (UK) LIMITED filing history (read 3 September 2026) 7. people-made.com about page, named team and offices (read 3 September 2026) 8. people-made.com contact page (read 3 September 2026) 9. people-made.com services index (read 3 September 2026) 10. people-made.com EVP and employer brand service page (read 3 September 2026) 11. people-made.com work index, twenty three case studies (read 3 September 2026) 12. people-made.com case study, Currys (read 3 September 2026) 13. people-made.com case study, Meta (read 3 September 2026) 14. YouTube video embedded on the homepage, Some of our work at People Made (read 3 September 2026) 15. people-made.com page explaining the Positive Change Group (read 3 September 2026) 16. people-made.com expertise page (read 3 September 2026) 17. people-made.com articles index (read 3 September 2026) 18. people-made.com robots and page sitemap, no careers page listed (read 3 September 2026) 19. Business Culture Awards 2025 winners (read 3 September 2026) 20. Business Culture Awards 2025 finalists (read 3 September 2026) 21. Clutch profile check at the expected slug, HTTP 404, no profile found (read 3 September 2026) 22. G2 search for a People Made profile, none found (read 3 September 2026) 23. Trustpilot check for people-made.com, HTTP 404, no profile found (read 3 September 2026) 24. Glassdoor job posting by People Made, seen in a search result listing; the review page itself could not be read (read 3 September 2026) 25. Instagram profile, peoplemade, linked from the site; no follower count could be read (read 3 September 2026) Cite this profile RecruitmentAds, "People Made", https\://recruitmentads.com/agencies/people-made, last verified 3 September 2026. Copy Relationship with RecruitmentAds: none. It does not affect listing or order. [How this directory works](https://recruitmentads.com/agencies/methodology). Something wrong on this page? Email [\[email protected\]](https://recruitmentads.com/cdn-cgi/l/email-protection) with the profile name and we will recheck it.