Fifteen real recruitment ads with the hook, why each works, and what we would change. Eight are product-made video ads shown inside real LinkedIn, Instagram, TikTok, Facebook and YouTube placements, plus famous campaigns, funny recruitment ads and a classic print ad. Canonical: https://recruitmentads.com/examples Recruitment ad examples # Recruitment Ads: 15 Real Examples and Why They Work (2026) Fifteen real recruitment ads, each with the hook, why it works, and what we would change. Eight are video ads our product made, shown inside the placements they run in. No stock inspiration, no invented results. Niels GeominyPublished 19 August 2026Last updated 19 August 2026 Recruitment ads are paid advertisements that market a job or an employer to candidates on the channels they already use: social feeds, video platforms, search, and sometimes print. The practice also goes by recruitment advertising, employment advertising, or employee advertising. This page shows 15 real recruitment ad examples and takes each one apart: the hook in the first two seconds, why the ad works, and what we would change. Eight of the fifteen are video ads made with our own product for real employers, shown inside the LinkedIn, Instagram, TikTok, Facebook and YouTube placements they actually run in. Where a result number exists and has a source, we name it. Where it does not, we say so. ## What is a recruitment ad? A recruitment ad is paid creative, a video, image or text placement, that promotes a job or an employer brand to candidates. It is built to stop people who were not searching. Older American usage calls it a help wanted ad; on job boards the format is a job posting. The line that matters is between a recruitment ad and a job posting. A job posting is a listing that waits to be found: someone searches, filters, and reads. A recruitment ad is pushed into a feed in front of people who never typed a search, which is why the creative has to earn attention before it can say anything about the role. That difference decides the format. Job postings compete on completeness. Recruitment ads compete on the first two seconds: the brand, the role, and one concrete reason to care, delivered before a thumb scrolls past. Every example below is judged on exactly that. ## 15 recruitment ad examples, and why each one works Each example follows the same three-part read: the hook, why it works, and what we would change. The commentary on our own eight is first-hand; we built them, so we also say what we would do differently. The rest are campaigns other teams made, judged from the published record, with the source named and linked. ### Randstad: 4:5 feed ad for a scooter courier role, Instagram Made with RecruitmentAds.com. Shown in the Instagram feed placement. The hook A courier sits on a parked scooter with an Uber Eats box on the back, and the line "word bezorger op de scooter in Rotterdam" is already on screen at half a second. By two seconds the pay, 14,40 to 15,40 per hour, has landed underneath it. Why it works The role, the city and the money are all readable before anyone decides whether to keep scrolling. Randstad's navy and green carry the branding without a logo lockup eating the frame, and the Uber Eats box in the shot tells you who you would actually be riding for. A hiring ad in a paid feed gets scanned with the sound off, so putting the hourly rate on screen instead of in the caption is the whole move here. What we would change The closing frame swaps the footage for a flat navy end card. Next time we would test holding the rider on screen to the end, logos over the footage, so the ad keeps moving until the last frame. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/instagram) ### Dunhill: 1:1 square hiring ad for a cleared Release Engineer role, LinkedIn Made with RecruitmentAds.com. Shown in the LinkedIn feed placement. The hook A woman in an office with a city skyline behind her is mid-sentence at half a second, with "Release Engineer SME, TS/SCI Clearance" stacked beside her and the Dunhill mark in the corner. By two seconds three facts have stacked underneath: three days a week onsite in Arlington, VA, a band of $130k to $200k, and a note about the regulated government setting. Why it works Dunhill recruits for cleared federal IT roles where neither the staff nor the sites can be filmed, so the professional on screen is a generated stand-in and their customer story says so plainly. Putting the clearance level in the headline disqualifies most of the feed on purpose, which is what you want when the eligible pool is that small. A salary band arriving at two seconds is rare on LinkedIn, and it is why this gets read rather than scrolled past. What we would change The fourth bullet, two lines on CI/CD pipelines, is the one we would trim next time. A shorter card there gives the Apply now button more room to land. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/linkedin) ### Ilionx: 9:16 vertical ad for a Data Platform Engineer role, Instagram Story Made with RecruitmentAds.com. Shown in the Instagram Stories placement. The hook An engineer in a dark red shirt works at a desk in profile, and "Data Platform Engineer" is already set in ilionx crimson across the top left at half a second, with the brand's X mark under it. By two seconds a magenta panel has slid in carrying the salary, €4.000 to €6.500 plus bonus. Why it works Vertical is a hostile format for text and this one solves it by keeping copy in the left third and the person in the right, so nothing overlaps. The subject stays in profile for the opening seconds and turns to camera around five, which gives the clip an arc without needing a cut. Leading on the salary rather than the culture bullets is the right order for engineers, who will check the number first anyway. What we would change The two lower bullets, "ai gedreven werken" and "altijd werken met de nieuwste stack", are the ones we would iterate on: naming the actual stack would make them pull as hard as the salary line above them. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/instagram) ### IKEA Australia: Career Instructions packed inside flat-pack boxes, in-pack print in-pack insert · 2011 IKEA Australia Career Instructions packed inside flat-pack boxes, in-pack print [See the campaign at CBC, Under the Influence →](https://www.cbc.ca/radio/undertheinfluence/ikea-recruits-employees-using-inside-the-box-thinking-1.6734544) Source: CBC, Under the Influence, accessed 2026-08-19. The hook You open a flat pack at home, unfold the assembly sheet, and find a second sheet in the same wordless IKEA diagram style. It is headed "Career Instructions: Assemble your future", and the thing being assembled is a job at IKEA. Why it works IKEA needed hundreds of staff for a new megastore and could have bought help wanted ads in the local papers. Instead it used the one medium it already owned and no competitor could buy. The insert arrives at the exact moment a customer is elbow-deep in the product, in their own home, already sold on the brand and with nothing else to read. Customers carried the ad home themselves, so there was no media cost and no postage, and a sheet of paper is easy to hand to a friend who needs work. What we would change It only reaches people who already shop at IKEA, which is a warm audience and a narrow one. We would pair it with something aimed at people who have never been in the store, because a megastore needs more staff than its own customers can supply. Result: Per CBC's Under the Influence, the insert drew 4,200 applications for 280 positions with no media money spent. [CBC, Under the Influence →](https://www.cbc.ca/radio/undertheinfluence/ikea-recruits-employees-using-inside-the-box-thinking-1.6734544) ### Profield: 9:16 vertical reel for a defence vehicle mechanic role, Instagram Made with RecruitmentAds.com. Shown in the Instagram Reels placement. The hook A mechanic lifts an oversized open-ended spanner off a case in a workshop, and "VACATURE: Monteur Defensievoertuigen" is fading up over him inside the first half second. By two seconds the gross monthly band of €2.500 to €4.000, a line about a family firm in Amersfoort, and a purple Meer informatie button have all arrived. Why it works The workshop is the workplace, so the footage qualifies the viewer before a word of copy does. Three bullets is the right ceiling for a reel, and these three answer money, location and team in that order. Ending on the subject turning to camera with the spanner still in his hand is a stronger closing frame than a logo card. What we would change The most interesting thing in the ad, building unique military vehicles, sits in the third bullet. We would test it in the headline, where a fast scroller cannot miss it. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/instagram) ### Grant Thornton: 4:5 feed ad for an Economic Consulting Analyst role, Facebook Made with RecruitmentAds.com. Shown in the Facebook feed placement. The hook A purple panel wipes down over a yellow band and the line "Join Grant Thornton as Economic Consulting Analyst" is already set at half a second. By two seconds a consultant has appeared in the curved cutout below it, smiling at the lens, with the Grant Thornton mark parked bottom left. Why it works Naming the firm and the job in one sentence means the first frame still works for everyone who watches nothing else. The curved cutout is a real brand asset rather than a stock motion template, so this reads as Grant Thornton before you find the logo. Later frames swap the person and move the copy to the role plus two facts, collaborating across audit, tax and advisory, and London hybrid. Sell first, qualify second, in that order. What we would change Twelve seconds is generous for a feed placement. We would test an eight second cut with the London line earlier, because location filters candidates faster than a responsibility bullet does. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/facebook) ### Red 5 Studios: 100 engraved iPods sent to hand-picked developers, direct mail direct mail · 2007 Red 5 Studios 100 engraved iPods sent to hand-picked developers, direct mail [See the campaign at Shacknews →](https://www.shacknews.com/article/46617/red-5-studios-mark-kern) Source: Shacknews, accessed 2026-08-19. The hook An unmarked overnight package lands on your desk at a rival studio. Inside is a glossy box, inside that another, five deep, and at the centre an iPod engraved with your name. On it, the studio's CEO talks about the games you personally shipped. Why it works Red 5 was a startup chasing people who were not looking and would never take a recruiter's call. So it stopped advertising to a market and advertised to a list of one hundred names, with the pitch rewritten for each one. Scott Youngblood, one of the hundred, later walked Shacknews through the unboxing and took the job. Founder Mark Kern's own framing is the useful part: the iPod was beside the point, it was a delivery vehicle for a message that could not be posted on a job board without losing everything that made it work. What we would change The nested boxes are theatre that delays the offer by five minutes and adds cost per candidate. We would keep the research and the engraving, cut the packaging to one box, and spend the difference on more names. Result: No result data. [Shacknews →](https://www.shacknews.com/article/46617/red-5-studios-mark-kern) ### Haldu Groep: 16:9 landscape hiring ad in Polish for metal stud fitters, YouTube Made with RecruitmentAds.com. Shown in the YouTube in-stream placement. The hook Three fitters install metal stud framing on an unfinished floor, under a blue bar carrying a phone number and [\[email protected\]](https://recruitmentads.com/cdn-cgi/l/email-protection), and nothing else for the first second. By two seconds the Polish headline "Oferta pracy: Monterzy Metal Stud w Rijswijk, Holandia" has landed with a Dutch flag beside it and the orange Haldu Groep badge in the corner. Why it works The ad is written in Polish for Polish tradespeople and advertises work in the Netherlands, which is a cross-border employment advertising problem most templates cannot handle at all. Landscape has room to breathe, so holding unedited site footage for a full second before any text is a fair trade here. All four bullets are logistics: weekly pay, free accommodation with a private room, an immediate start, and a category B licence. That is what this audience decides on. What we would change The top bar carries a phone number, which is a hard action to take from a video placement. We would test that space on the pay figure and keep the number for the landing page. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/youtube) ### McDonald's: Snaplications, applying for a job inside Snapchat, snapchat Snapchat · 2017 McDonald's Snaplications, applying for a job inside Snapchat, snapchat [See the campaign at HR Dive →](https://www.hrdive.com/news/mcdonalds-opting-for-snaplications-to-attract-young-job-applicants/507196/) Source: HR Dive, accessed 2026-08-19. The hook A ten second vertical clip of McDonald's crew talking about their own jobs, dropped in between friends' stories. Swipe up and the careers site opens, which is the whole front end of an application compressed into one thumb movement. Why it works Half the crew McDonald's expected to hire that summer were 16 to 24, and in 2017 that group lived on Snapchat and almost nowhere a recruiter was buying. Running the hiring ad where the audience already was removed the two steps that kill teenage applications: finding the careers page at all, and needing a desktop to do it. Casting real crew rather than actors answers the question a first job actually raises, which is what the shift feels like, not what the brand stands for. It ran in Australia first, then across the United States. What we would change The swipe lands on a generic careers page rather than the nearest restaurant's vacancies, which throws away the one thing a phone already knows. We would use location to open the closest store's list. Result: Per HR Dive, McDonald's reported a 35% rise in incoming applications and a 30% rise in traffic to its career page. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/snapchat)[HR Dive →](https://www.hrdive.com/news/mcdonalds-opting-for-snaplications-to-attract-young-job-applicants/507196/) ### Kremer: 1:1 square ad for a recruitment open evening, LinkedIn Made with RecruitmentAds.com. Shown in the LinkedIn feed placement. The hook Two people talk across a workbench in a Kremer workshop, one holding a clipboard, with a red INLOOPAVOND tag already pinned top right at half a second. By two seconds "INLOOPAVOND BIJ KREMER" is set across the middle and the date and time, 21 mei, 16.30 to 18.30, has arrived in the first green pill. Why it works This is an event ad, not a vacancy ad, and it is the version almost nobody makes. There is no role to be rejected from, so the ask is only to turn up, which is a far lower bar than an application form. The two lower pills still filter, listing the disciplines Kremer wants: electrical engineering and industrial automation, then energy, security, ICT and technical management. The ad narrows its audience without naming a single job title. What we would change The date is the entire point, and it shares its styling with the two pills below it. We would give it its own visual weight and add the address. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/linkedin) ### Vytech: 9:16 vertical ad for a welder and fabricator role, TikTok Made with RecruitmentAds.com. Shown in the TikTok in-feed placement. The hook A welder in a full mask works through a bright blue plume of arc light at half a second, with "Constructeur - lasser" already set over it and the Vytech Industrial Solutions logo boxed top left. The first bullet, on the salary package, is fading in underneath by two seconds. Why it works The arc is the hook and it needs no explanation, which is the right bet in a placement where the first frame is the whole audition. White type survives against both the bright plume and the darker frames that follow, because it stays in the left column where the footage keeps out of its way. The benefits named, meal vouchers, bike lease and a bonus system, are the specific Belgian package rather than generic perks, so a welder reading it can price the job. What we would change The arc footage is the strongest material in the ad and it ends around four seconds. We would bring it back for the closing frame, so the ad ends as strong as it opens. Result: No result data. [Preview this placement with your own ad →](https://recruitmentads.com/free-tools/ad-mockup/tiktok) ### Funny recruitment ads that worked A funny job ad trades polish for attention, and the trade often pays: a funny job advertisement gets shared by people who would scroll past a normal one. The three below all worked because the joke and the job were the same thing, not a joke stapled onto a vacancy. ### City of Los Angeles: a graphic designer help wanted ad that looks like it was drawn in MS Paint, social social post · 2018 City of Los Angeles a graphic designer help wanted ad that looks like it was drawn in MS Paint, social [See the campaign at CBS Los Angeles →](https://www.cbsnews.com/losangeles/news/cartoonish-job-ad-los-angeles/) Source: CBS Los Angeles, accessed 2026-08-19. The hook A rainbow, mouse-drawn scrawl reading "The City of Los Angeles is now hiring Graphics Designer", set beside a pixelated city seal and a lumpy mosaic. CBS Los Angeles said it looked like a child's first go on a computer. Why it works It is a help wanted ad for a designer that appears to have been made by someone who has never met one, and that gap is the whole hook. Designers could not scroll past a joke aimed at their own craft, so they shared it, argued about it, and read the terms while they were there. The boring parts are right too: the salary band ran from $46,708 to $103,230 and the closing date was on the post. A city payroll job is a hard sell against agency work, and this put one in front of tens of thousands of designers. What we would change Nobody at the city ever confirmed the crudeness was deliberate, so the joke is doing the work by accident. We would own it in the caption, because a stunt you cannot claim is a stunt you cannot repeat. Result: Per My Modern Met, the post drew more than 30,000 retweets and over 1,000 replies. [CBS Los Angeles →](https://www.cbsnews.com/losangeles/news/cartoonish-job-ad-los-angeles/) ### Uncle Grey: a developer job ad hidden inside Team Fortress 2, in-game in-game placement · 2011 Uncle Grey a developer job ad hidden inside Team Fortress 2, in-game [See the campaign at Ads of the World →](https://www.adsoftheworld.com/campaigns/in-game-job-recruitment) Source: Ads of the World, accessed 2026-08-19. The hook You are mid-firefight in Team Fortress 2 and there is a recruitment poster on the wall of the map. The Danish agency had also sponsored one of the game's biggest clans, so the players shooting at you carried a careers URL as their in-game name. Why it works Uncle Grey needed front-end developers and its ordinary recruiting had stopped finding them, so it worked out where those developers actually spent their evenings and went there instead. Putting the ad inside a first-person shooter is funny because it is so literal: the agency stopped shouting into job boards and walked into the room. It also self-selects better than any tick box. Everyone who read that poster was already a gamer with the reflexes, the hardware and the taste the agency was screening for, and they met the brand while enjoying themselves rather than while job hunting. What we would change A poster you notice mid-firefight is a poster you have forgotten by the respawn. We would run the same line on the sponsored clan's stream overlay as well, where people are sitting still and can type a URL. Result: No result data. [Ads of the World →](https://www.adsoftheworld.com/campaigns/in-game-job-recruitment) ### Tourism Queensland: The Best Job in the World, campaign microsite campaign microsite · 2009 Tourism Queensland The Best Job in the World, campaign microsite [See the campaign at Queensland Government, Ministerial Media Statements →](https://statements.qld.gov.au/statements/57339) Source: Queensland Government, Ministerial Media Statements, accessed 2026-08-19. The hook A vacancy posted for Caretaker of the Islands of the Great Barrier Reef: six months based on Hamilton Island, an ocean-front villa, a AUD $150,000 contract, and one accepted application format, a 60 second video. Why it works It is an advertisement for a holiday destination wearing a job ad as a costume, and everybody was in on it. Tourism Queensland understood that a genuinely fun job advertisement travels further than any brochure, so it wrote a real role with real terms and let the world audition for it. The video-only application did two jobs at once. It filtered out anyone unwilling to perform on camera, which was the actual skill the role needed, and it handed the campaign tens of thousands of clips of strangers explaining why they wanted to be in Queensland. What we would change 34,000 applicants for one job leaves 33,999 disappointed people the campaign had nothing to offer. We would have put a second, quieter list of real Queensland tourism vacancies on the same site. Result: Per the Queensland Government, more than 34,000 people from almost 200 countries applied, the campaign generated over AUD $200 million in publicity value, and it won three Grand Prix at Cannes Lions. [Queensland Government, Ministerial Media Statements →](https://statements.qld.gov.au/statements/57339) ### U.S. Army: I Want YOU for U.S. Army, print poster ![1917 U.S. Army recruiting poster by James Montgomery Flagg: Uncle Sam in a top hat points at the viewer above the words "I want YOU for U.S. Army" and a line reading "Nearest recruiting station".](https://recruitmentads.com/examples/third-party/uncle-sam.jpg) Source: Library of Congress, Prints and Photographs Division, accessed 2026-08-19. The hook Uncle Sam cropped tight, pointing straight out of the sheet at whoever stands in front of it. Four words above the hand. Below it, "Nearest recruiting station" and a blank space where the local address was written in by hand. Why it works This is the oldest recruitment ad most people can still picture, and it earns that by doing the one thing a job advertisement in newspaper classifieds could not: it addresses you directly, in the second person, at the size of a wall. James Montgomery Flagg drew Uncle Sam from his own face in a mirror, which is why the stare reads as a person rather than a symbol. The blank line is the smartest part. One national creative, printed at enormous volume, localised at the last moment by whoever hung it, and that is still how a templated campaign works. What we would change It sells the demand and never the job. Nothing about training, pay, or what a recruit would actually do once enlisted. We would give the blank line a companion and print one concrete fact about the work beside the address. Result: Per Teaching American History, the government printed nearly four million copies between 1917 and 1918. [Library of Congress, Prints and Photographs Division →](https://www.loc.gov/pictures/item/96507165/) ## What the best recruitment ads have in common Read across all fifteen and the same habits keep showing up. These are the six that separate the ads that worked from the ones that just ran: 1. The brand and the role land before the pitch. In every strong example the viewer knows who is hiring and for what inside two seconds, from a logo, a uniform, a workplace, or an on-screen role card. Ads that open with mood footage make the viewer do the work, and feeds do not reward homework. 2. One concrete reason to apply, not five vague ones. Salary, autonomy, the team, the tools, the shift pattern: the ads that work pick one and make it specific. A hiring ad that lists everything convinces nobody of anything. 3. The format is native to the placement. Vertical video shot for TikTok and Reels, square and 4:5 for feeds, 16:9 for YouTube. Nothing below was cropped from a cinema master, and it shows. The placement chrome around each of our examples makes the point visually. 4. Real people outperform real estate. Offices, drone shots and logo animations appear in none of the strongest entries. Colleagues talking, working, or joking appear in nearly all of them. 5. The apply step is visible inside the safe zone. Platform chrome covers the edges of the frame: progress bars, captions, buttons. The ads that convert keep the call to action inside the area every platform documents as safe, which is exactly what the format table below is for. 6. Honesty reads as confidence. The funny group and the classic print ad win by saying plainly what the job is. Employment advertising has a century of evidence that candour outperforms gloss, and the feed has not changed that. ## How to make a recruitment ad You do not need a production budget. You need the job post, a brand template, and a format per channel: 1. Start from the job post. Pull the role title, the location, and the three most concrete reasons someone would take this job. If the post does not contain three, that is the first problem to fix. 2. Pick the format per channel. Vertical 9:16 for TikTok, Reels and Stories, square or 4:5 for LinkedIn and Facebook feeds, 16:9 for YouTube. The table below has the exact figures and sources. 3. Spend the first two seconds on the hook. Brand and role on screen before any detail. Assume sound off in feeds and design the open to work silent. 4. Keep the call to action inside the safe zone. Every platform overlays its own buttons and captions on your creative. Preview the placement before you spend on it. 5. Run video and static variants of the same ad. Same template, same message, both formats. Let the campaign results pick the winner instead of an opinion. To see any of these formats with your own creative in place, the free ad mockup tool renders the real platform chrome around your file, with the documented safe zones drawn in. [Open the free ad mockup tool →](https://recruitmentads.com/free-tools/ad-mockup) ## Recruitment ad formats and sizes No page ranking for recruitment ads states a single format figure, so here are the ones that matter, with each platform's own documentation one click away. Safe zones are the areas platform chrome never covers; the mockup tool draws them on your own creative. | Channel | Placement | Aspect ratio | Worth knowing | Full spec | | --------- | -------------------- | ----------------------- | ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------- | | TikTok | In-feed | 9:16 vertical | Design for sound on. Interface chrome sits right and bottom. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/tiktok) | | Instagram | Reels and Stories | 9:16 vertical | Meta documents top and bottom safe-zone bands for Reels. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/instagram) | | Instagram | Feed | 4:5 or 1:1 | Meta publishes no feed safe-zone figure; the tool page documents that absence. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/instagram) | | Facebook | Feed, Reels, Stories | 4:5 feed, 9:16 vertical | Two different published safe-zone readings exist for Stories; the tool shows both. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/facebook) | | LinkedIn | Feed | 1:1, 4:5 or 16:9 | Square and 4:5 take the most feed height on mobile. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/linkedin) | | YouTube | In-stream | 16:9 | Player controls overlay the bottom of the frame. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/youtube) | | Snapchat | Single ad | 9:16 vertical | Snap documents its safe zones; the tool page carries the figures. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/snapchat) | | X | Feed | 16:9 or 1:1 | Spec figures on the tool page from X's creative documentation. | [Sourced spec →](https://recruitmentads.com/free-tools/ad-mockup/x) | ## Frequently asked questions ### What is a recruitment ad? A recruitment ad is a paid advertisement that promotes a job or an employer to candidates, usually as video or image creative in a social feed. Unlike a job posting, which waits to be found by people searching, a recruitment ad is pushed to people who were not looking. ### What are the types of recruitment advertising? Four families cover nearly all of it: paid social video and static ads (LinkedIn, Meta, TikTok), programmatic job advertising that distributes postings across job sites automatically, paid search on role keywords, and offline formats such as out-of-home and print. Most hiring budgets today concentrate on the first two. ### What are the 5 C's of recruitment? A screening checklist that circulates in several versions; the most common set is competence, capability, compatibility, commitment and character. It is an interviewing aid rather than an advertising rule: no platform or standards body defines it, which is why different sources list different C's. ### What is the 70/30 rule in hiring? In most hiring content it means the candidate should do about 70 percent of the talking in an interview and the interviewer 30 percent. Some teams reuse the label for budget splits between proven and experimental sourcing channels. Both are rules of thumb, not standards. ### What is a help wanted ad? The traditional American term for a job advertisement, from the era when hiring notices ran in newspaper classified columns under Help Wanted. The phrase survives online: people still search for help wanted ad examples, and the format survives too, as the short, plain, one-role notice. ### What is employment advertising? Another name for the same discipline: employment advertising, employee advertising and recruitment advertising all describe paid media that markets jobs or employers to candidates. Vendors and agencies use the terms interchangeably; candidates rarely use any of them. ### What is the difference between a recruitment ad and a job posting? Distribution. A job posting is a listing on a board or careers site that candidates find by searching. A recruitment ad is paid creative delivered into feeds to people who never searched. The posting informs a decision already in motion; the ad has to start one. ### How much do recruitment ads cost? There is no list price: social platforms auction attention, so cost depends on the audience, the role and the creative. Recruitment keywords carry some of the highest ad prices in search, which is exactly why most employers move volume hiring to social video and static, where creative quality, not bid size, decides most of the outcome. ## Make one from your own job post Every one of our eight examples started as an ordinary job post. Paste a vacancy link into RecruitmentAds.com and it comes back as a finished ad set, video and static, inside your brand template. Or start smaller: put your current creative into the mockup tool and see whether it survives the placement chrome. Create ads from a job post[Try the free mockup tool](https://recruitmentads.com/free-tools/ad-mockup)