Three real recruitment ads inside Facebook's own feed chrome, the campaign build in six steps, and every Facebook ad spec with its Meta page and read date. Canonical: https://recruitmentads.com/examples/facebook Recruitment ad examples # Facebook Recruitment Ads: Real Examples, Specs and How to Run Them (2026) Three real recruitment ads rendered inside Facebook's own feed chrome, the campaign build in six steps, and every Facebook ad spec with the Meta page it came from and the date we read it. Where we have no result data, we say so. Niels GeominyPublished 1 September 2026Last updated 1 September 2026 A Facebook recruitment ad is a paid ad that markets a job or an employer to people scrolling Facebook, bought in Meta Ads Manager and delivered into Feed, Reels or Stories. It is not a job posted on your Page. A posting waits to be found; an ad is pushed at people who were not looking for work today. What follows is the practitioner version: what one of these ads looks like, how to build the campaign, what Facebook's specs actually say, and what separates the ads that work. Three real ads are taken apart below. Every spec figure carries the Meta page it came from and the date we read it, and where we have no result number we say so. On this page - [What is a Facebook recruitment ad?](https://recruitmentads.com/examples/facebook#what-is) - [How do I put a hiring ad on Facebook?](https://recruitmentads.com/examples/facebook#how-to) - [Facebook job ads and Facebook recruitment ads are not the same thing](https://recruitmentads.com/examples/facebook#job-ads) - [Facebook recruitment ad examples](https://recruitmentads.com/examples/facebook#examples) - [Facebook ad specs for recruitment](https://recruitmentads.com/examples/facebook#specs) - [What the best Facebook recruitment ads have in common](https://recruitmentads.com/examples/facebook#what-works) - [Frequently asked questions about Facebook recruitment ads](https://recruitmentads.com/examples/facebook#questions) - [Create an ad like this](https://recruitmentads.com/examples/facebook#create) ## What is a Facebook recruitment ad? A Facebook recruitment ad is paid creative, usually video or a single image, that promotes a job or an employer to people in the Facebook feed. It is bought through Meta Ads Manager, sits under Meta's rules for employment advertising, and reaches people who were not searching for a job at all. That last clause decides the creative. Someone reading a job board has already decided to look for work. Someone in a feed has decided nothing, and is between a friend's holiday photos and a local news post. The ad has to earn attention before it is allowed to say anything about the role. It also decides who you can reach. Facebook is the placement to reach for when the hire is local, hourly, shift-based, high-volume, or in a trade where the candidates are not on a professional network at all. That is a narrower case than most pages on this subject make, and it is the true one. ## How do I put a hiring ad on Facebook? Six steps, in the order they happen. Two and three are the ones almost nobody does first, and they decide whether the creative survives the placement. 1. Start from the vacancy, not from a blank canvas. Pull the title, the location, the hours, and the two most concrete reasons to take this job over the current one: pay, shift pattern, travel, the team. If the vacancy has neither, fix the vacancy before you buy any media. 2. Pick the placement before you make anything. Feed, Reels and Stories are three ads, not one ad in three sizes. Feed takes 4:5 and carries most hiring budget. The two vertical placements are 9:16 and reserve about a third of the frame for interface. 3. Check the objective before you design around a button. On Facebook Feed the whole ad footer, headline, description and call-to-action button included, stops rendering on mobile for one objective and four performance goals. Settings first, then design for the frame you will actually get. 4. Build to the published spec, and put the reading matter in the picture. 4:5 at 1440 x 1800 for Feed. Meta recommends 50 to 150 characters of primary text and publishes no point at which it cuts the rest, so anything a candidate must read belongs inside the frame. 5. Read Meta's employment rules before you build the audience. Ads offering employment carry requirements ordinary ads do not, and a campaign built without them will not behave the same way. Meta's rule and Meta's page: the link is in the specs section. 6. Ship two creatives, not two audiences. Same job, same message, one video and one static, or one hook against another. Let the campaign pick. Testing audiences tells you nothing while the creative is still the variable moving everything. ## Facebook job ads and Facebook recruitment ads are not the same thing Search for Facebook job ads and you get two different things wearing one name. One is the free posting surface: a listing attached to a Page that people find and apply to on Facebook. The other is paid advertising, bought in Ads Manager and put in front of an audience. Different products, different costs, different rules. This page is about the second one. The first is Meta's own product, documented in Meta's own help centre, and Meta writes that better than any third party will. Any page promising both usually does neither properly. The practical read: if a role is easy to fill and the listing only has to exist, posting is enough. If nobody is applying, a listing that waits to be found is not the problem you have, and rewriting it will not fix it. That is the point where you buy attention instead. Which placement to buy attention on is a separate decision, and Facebook is one of five worth considering. Our social media recruiting guide compares them on the reach data rather than on opinion. [Read the social media recruiting guide →](https://recruitmentads.com/social-media-recruiting) ## Facebook recruitment ad examples Three ads, all made with our own product for real employers. The first is a Facebook ad, built for the placement it is shown in. The other two were built elsewhere and are rendered in Facebook Feed chrome as placement previews, so you can see what the same footage costs at 1:1 and 16:9. Each card says which it is. The interface around each one is our mockup engine's drawing of Facebook Feed rather than a screenshot of Meta's, and the caption copy in it is written to Meta's recommended counts, not transcribed from a campaign. The video inside the frame is the real ad. None of the three carries a result number, because we hold none a customer has verified. When we took page one apart for recruitment ads generally, sixty-one of the sixty-five examples on it claimed to have worked with nothing behind the claim. Facebook adFacebook Feed, 4:5, 12 seconds ### Grant Thornton: 4:5 feed ad for an Economic Consulting Analyst role, Facebook Made with RecruitmentAds.com. Facebook Feed, 4:5, 12 seconds. A Facebook ad, built for the placement it is shown in, at the ratio Meta recommends for it. The ratio 4:5 is what Meta recommends for this placement, and the tallest of the four ratios it supports there. At a given feed width it stands 25% taller than a square cut of the same footage. The hook A purple panel wipes down over a yellow band and the line "Join Grant Thornton as Economic Consulting Analyst" is already set at half a second. By two seconds a consultant has appeared in the curved cutout below it, smiling at the lens, with the Grant Thornton mark parked bottom left. Why it works A cold feed gives you one frame to earn a second one, and this ad spends it on the firm and the job rather than on mood. The curved cutout is a real Grant Thornton asset, not a stock motion template, so it reads as the firm before anyone looks for a logo. Then it sells before it qualifies: brand and person first, the role and two facts second, audit, tax and advisory, and London hybrid. What we would change Everything a candidate has to read is on the creative, which is right, because Meta publishes no point at which Facebook cuts your primary text. Twelve seconds is still generous for a feed. We would cut to eight and move the London line earlier: location filters a cold audience faster than a responsibility line. Result: No result data. Placement previewFacebook Feed preview, 1:1, 13 seconds ### Kremer: 1:1 square ad for a recruitment open evening, shown as a Facebook Feed preview Made with RecruitmentAds.com. Facebook Feed preview, 1:1, 13 seconds. Made for LinkedIn. Rendered here in Facebook Feed chrome to show what a square creative does to feed height. It did not run on Facebook. The ratio 1:1 is supported in Feed but not recommended. At the same feed width a square stands about a fifth shorter than the 4:5 Meta recommends, so you give screen away before the ad says anything. The hook Two people talk across a workbench in a Kremer workshop, one holding a clipboard, with a red INLOOPAVOND tag already pinned top right at half a second. By two seconds "INLOOPAVOND BIJ KREMER" is set across the middle and the date and time, 21 mei, 16.30 to 18.30, has arrived in the first green pill. Why it works An open evening is the ad this placement is actually good at. There is no role to be rejected from and no form to finish, so the ask is to turn up on a Wednesday, a far lower bar for a cold local audience than an application. The date and time sit on the creative rather than in the caption, which matters here because Meta publishes no position at which Feed primary text is cut. The pills underneath still filter, without ever naming a job title. What we would change For Facebook we would re-cut this to 4:5 and take the height back. We would also give the date its own visual weight instead of a style it shares with the pills below it, and put the address under it, because turning up at a place is the entire ask. Result: No result data. Placement previewFacebook Feed preview, 16:9, 14 seconds ### Haldu Groep: 16:9 landscape hiring ad in Polish for metal stud fitters, shown as a Facebook Feed preview Made with RecruitmentAds.com. Facebook Feed preview, 16:9, 14 seconds. Made for YouTube in-stream. Rendered here in Facebook Feed chrome to show what a landscape creative costs in a feed. It did not run on Facebook. The ratio 16:9 is supported in Feed and it is the worst of the four ratios for it. At the same feed width a landscape creative stands under half the height of the 4:5 Meta recommends. The hook Three fitters install metal stud framing on an unfinished floor, under a blue bar carrying a phone number and [\[email protected\]](https://recruitmentads.com/cdn-cgi/l/email-protection), and nothing else for the first second. By two seconds the Polish headline "Oferta pracy: Monterzy Metal Stud w Rijswijk, Holandia" has landed with a Dutch flag beside it and the orange Haldu Groep badge in the corner. Why it works Written in Polish for Polish tradespeople, advertising work in the Netherlands: a cross-border hiring problem most ad templates cannot handle at all, two languages, two labour markets, one vacancy. It solves it by refusing to be about the employer. All four lines are logistics, weekly pay, free accommodation with a private room, an immediate start and a category B licence, because that is the list this audience decides on. What we would change The shape. Landscape is the wrong bet in a feed: we would re-frame to 4:5 for Facebook and keep the 16:9 cut for the placements built around it. The top bar also carries a phone number, a hard action to take from a feed. Spend that space on the pay figure instead. Result: No result data. For recruitment ads beyond this one platform, fifteen more are taken apart on our examples page, including campaigns other teams made. [See fifteen recruitment ads taken apart](https://recruitmentads.com/examples) ## Facebook ad specs for recruitment Every figure below comes from a Meta page and carries that page and the date we read it. That should be unremarkable, and it is not: of the twenty pages ranking for the two main searches on this subject, not one states a Facebook ad spec with a source and a date. Three placements, three answers, and one of the three answers is that there is no answer. ### Facebook Feed ad specs, single image and video | Field | Image page | Video page | Type | Source | Accessed | | ---------------------- | ----------------------------------------------------------------------------------------------------------- | ------------------------------------------------- | --------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Aspect ratio | 4:5 | 4:5 | Design recommendation | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Resolution | 1440 x 1800 px | 1440 x 1800 px | Design recommendation | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | File type | JPG or PNG | MP4, MOV or GIF | Design recommendation | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Primary text | 50 to 150 characters | 50 to 150 characters | Design recommendation | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Headline | 27 characters | 27 characters | Design recommendation | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Description | Not published for this placement | Not published for this placement | Not classified | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Video duration | n/a | 1 second to 241 minutes | Technical requirement | [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Maximum file size | 30 MB | 4 GB | Technical requirement | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Minimum width | 600 px | 120 px | Technical requirement | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Minimum height | 750 px (4:5 ratio) | 120 px | Technical requirement | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Aspect ratio tolerance | 3% | Not stated on this page (the image page gives 3%) | Technical requirement | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | | Safe zone | Not published on this page [Why there is none](https://recruitmentads.com/examples/facebook#feed-safe-zone) | Not published on this page | Not classified | [Ads Guide, Feed image ](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed)· [Ads Guide, Feed video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) | 16 Aug 2026 | Two figures look wrong and are not. 241 minutes appears on three Ads Guide variants and again in Meta's cross-placement length table. And the minimums really are 120 x 120 for video against 600 x 750 for image on the same placement: separate requirements on separate pages, not a contradiction. The character counts held across five objectives and two locales. ### Meta ad sizes across every placement | Field | Value | Type | Source | Accessed | | ------------------------------------ | ------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------- | ----------- | | Supported aspect ratios | 1.91:1, 16:9, 1:1, 4:5 | Guideline | [Help Centre, aspect ratios by placement](https://www.facebook.com/business/help/682655495435254) | 16 Aug 2026 | | Recommended aspect ratio | 4:5, for both images and videos | Design recommendation | [Help Centre, aspect ratios by placement](https://www.facebook.com/business/help/682655495435254) | 16 Aug 2026 | | Recommended minimum, 4:5 | 1440 x 1800 px | Design recommendation | [Help Centre, minimum image pixels](https://www.facebook.com/business/help/469767027114079) | 16 Aug 2026 | | Recommended minimum, 1:1 | 1080 x 1080 px | Design recommendation | [Help Centre, minimum image pixels](https://www.facebook.com/business/help/469767027114079) | 16 Aug 2026 | | Primary text, “most placements” | 125 characters | Design recommendation | [Help Centre, text in ads](https://www.facebook.com/business/help/223409425500940) | 16 Aug 2026 | | Primary text line count | “1-3 lines at most” | Guideline | [Help Centre, text in ads](https://www.facebook.com/business/help/223409425500940) | 16 Aug 2026 | | Character position where text is cut | Not published | Not classified | [Help Centre, text in ads](https://www.facebook.com/business/help/223409425500940) | 16 Aug 2026 | The “most placements” figure of 125 characters is not the Facebook Feed figure. For Feed, write to the Ads Guide's 50 to 150, which appears on five URLs for this placement. And there is no published point at which Facebook cuts primary text. ### Facebook Feed has no safe zone, and that is the answer There is no Facebook Feed safe zone at any aspect ratio, in pixels or in percentages. Meta's dedicated safe-zone article names Instagram Feed twice and never uses the words Facebook Feed once. Its one sentence that says Feed is scoped to 9:16, a ratio Meta's own table does not tick here, and the sentence that would cover a 4:5 or 1:1 Feed ad is scoped to Instagram Feed alone. The three Ads Guide Feed pages carry no figure either. So any page handing you a Facebook Feed safe zone of X percent did not get it from Meta. Preview the creative inside the interface instead: the free mockup draws the Feed chrome over your own file, and labels that drawing as ours. Source: [Help Centre, text overlays and the safe zone ](https://www.facebook.com/business/help/980593475366490), read 16 August 2026. ### Check your objective before you design around a button Meta publishes one Feed-specific interface rule and it is the opposite of a safe zone. Choose awareness as the video objective, or one of four performance goals built around reach, two-second views, impressions or post engagement, and the whole ad footer stops rendering on Facebook Feed on mobile: headline, description and call-to-action button included. For a common class of hiring campaigns there is no button on screen at all. Source: [Ads Guide, Feed video ](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed), read 5 August 2026, re-read on Meta's en-GB and German hosts 16 August 2026. ### Facebook Stories, the two published safe zones | Field | Video page | Image page | Type | Source | Accessed | | -------------------- | -------------- | -------------- | --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | | Safe zone, top | 14% (250 px) | 14% | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Safe zone, bottom | 20% (340 px) | 35% | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Safe zone, each side | Not stated | 6% | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Aspect ratio | 9:16 | 9:16 | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Resolution | 1440 x 2560 px | 1440 x 2560 px | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Primary text | 125 characters | 125 characters | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | | Headline | 40 characters | 40 characters | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/facebook-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 5 Aug 2026 | Build to 35%. It is the figure Meta uses on every other vertical placement, and both readings were confirmed on the www. and en-gb. hosts, so the 20% is not a locale artefact. That single video page is where the claim that Facebook reserves 20% comes from. ### Facebook Reels ads | Field | Value | Type | Source | Accessed | | -------------- | --------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------------------- | ---------- | | Aspect ratio | 9:16 | Design recommendation | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Resolution | 1440 x 2560 px | Design recommendation | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Safe zone | 14% top, 35% bottom, 6% each side | Design recommendation | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Primary text | 40 characters | Design recommendation | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Headline | 55 characters | Design recommendation | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Video duration | No maximum limit | Technical requirement | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | | Max file size | 4 GB | Technical requirement | [Ads Guide, Facebook Reels](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) | 5 Aug 2026 | The caps here, 40 primary and 55 headline, are not the Stories caps of 125 and 40. Write to the placement, not to a Facebook-wide number, because Meta does not publish one. ### Employment ads sit under their own Meta policy Advertising a job on Facebook is not the same as advertising a product on Facebook. Meta applies extra requirements to ads offering employment, and a campaign built without them will not behave the way an ordinary one does. We are not going to paraphrase Meta's page. We tried to read it and could not: it geo-serves German and renders nothing without JavaScript, so a fetch returns a title and no body. Rather than repeat what other pages claim it says, read the source, before you build the audience rather than after the campaign is rejected. [Meta Business Help Centre: About ads for employment](https://www.facebook.com/business/help/1537759006681893) Read 1 September 2026. To see any of this drawn over your own file, the free Facebook mockup renders the placement chrome around your creative in the browser, with the published safe zones marked and the absences labelled as absences. [Open the free Facebook ad mockup →](https://recruitmentads.com/free-tools/ad-mockup/facebook) ### Every source on this page Every figure above carries its Meta page inline with the date it was read. Stories and Reels, 5 August 2026. Feed and the cross-placement tables, 16 August 2026. The employment article, 1 September 2026. The full list: - [Meta Ads Guide: Facebook Feed, image](https://en-gb.facebook.com/business/ads-guide/update/image/facebook-feed) - [Meta Ads Guide: Facebook Feed, video](https://en-gb.facebook.com/business/ads-guide/update/video/facebook-feed) - [Meta Ads Guide: Facebook Stories, video](https://www.facebook.com/business/ads-guide/update/video/facebook-story) - [Meta Ads Guide: Facebook Stories, image](https://www.facebook.com/business/ads-guide/update/image/facebook-story) - [Meta Ads Guide: Facebook Reels, video](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) - [Meta Business Help Centre: About text overlays and the safe zone for ads](https://www.facebook.com/business/help/980593475366490) - [Meta Business Help Centre: Aspect ratios supported by placements](https://www.facebook.com/business/help/682655495435254) - [Meta Business Help Centre: Recommended minimum image pixel requirements](https://www.facebook.com/business/help/469767027114079) - [Meta Business Help Centre: Creative best practices for text in ads](https://www.facebook.com/business/help/223409425500940) - [Meta Business Help Centre: About ads for employment](https://www.facebook.com/business/help/1537759006681893) The Facebook figures on this site live in one place and are re-checked from there: safe zones, character limits and resolutions quarterly, aspect ratios and file caps annually. ## What the best Facebook recruitment ads have in common Read the three above against what Meta publishes and five habits keep deciding it. None is about production value. 1. The employer and the job are readable in the first frame. Not the first five seconds, the first frame. Grant Thornton names the firm and the role before anything moves. Most people will see only that frame, so an ad opening on mood has spent its one guaranteed impression saying nothing. 2. Everything that must be read is inside the picture. Meta recommends 50 to 150 characters of Feed primary text and publishes no position at which it cuts the rest. The caption is where a salary line goes to die: put the pay, the place and the date on the creative. 3. The creative is built at 4:5, not cropped to it. 4:5 is what Meta recommends here and the tallest ratio it supports. A square gives back about a fifth of that height, a landscape cut more than half. Shape is free screen space and the cheapest thing here to get right. 4. The ask fits a cold audience. Nobody in a feed woke up wanting to fill in a form. Kremer's open evening asks people to turn up on a Wednesday, a bar almost anyone clears, and filters them afterwards. A smaller first step beats a better-worded big one. 5. The ad is specific enough to be argued with. Weekly pay and a private room. A salary band. A named city and a hybrid pattern. Every strong ad here can be checked, which is what makes it believable. Anything that would fit any employer in the sector is taking up frame. ## Frequently asked questions about Facebook recruitment ads ### Are jobs advertised on Facebook legit? Most are, and the exceptions follow a pattern. A real employer's ad names the company and links to an application form on a domain that matches it. A scam pushes you into a private message, asks for identity documents or a fee before an interview, and describes the pay without describing the work. ### Which social media platform is best for recruitment? The one your candidates are on. Facebook is the strongest case for local, hourly, shift and volume hiring, and for trades where candidates are not on a professional network at all. LinkedIn is the case for desk roles, where people list their job title publicly. Most employers who compare them properly end up running both. ### Is $10 a day enough for Facebook ads? It can be, and nobody can tell you from outside your account. Meta auctions attention, so there is no list price: what a budget buys depends on the audience, the role and the creative competing with yours. The better test is whether the total can pay for enough outcomes to learn anything. We publish no cost benchmark, because we hold none a customer has verified. ### Which Facebook ads are most successful? We have no defensible answer, and the pages ranking for this question do not either. When we pulled page one for the two main searches on this subject, not one of the twenty results showed an actual Facebook recruitment ad and not one stated a spec with a source and a date. What we can say is what the strongest ads have in common, set out above. ### What size should a Facebook recruitment ad be? For Facebook Feed, 4:5 at 1440 x 1800 pixels, for images and video alike. Meta supports 1.91:1, 16:9, 1:1 and 4:5 there and recommends 4:5 (Meta Business Help Centre, aspect ratios by placement, read 16 August 2026). Reels and Stories are 9:16 at 1440 x 2560. Feed primary text is 50 to 150 characters and the headline 27, both recommendations rather than caps. ### Does Facebook Feed have a safe zone? No. Meta's own safe-zone article names Instagram Feed twice and never uses the words Facebook Feed, and the three Ads Guide Feed pages carry no figure either (read 16 August 2026). So any page handing you a Facebook Feed safe zone of X percent did not get it from Meta. Facebook Stories and Facebook Reels do have published reserves, in the specs above. ### Are there extra rules for employment ads on Facebook? Yes, and they change how the campaign can be set up. We deliberately do not restate them: Meta's own article would not render when we fetched it, so rather than repeat what other pages claim it says, we link to it. Read it before you build the audience. ## Create an ad like this All three ads above started as an ordinary vacancy. Paste a job post into RecruitmentAds.com and it comes back as a finished ad set, video and static, inside your brand template and built at the ratio the placement actually wants. Or start smaller: put your current creative into the free Facebook mockup and see what the feed chrome does to it. Create ads from a job post[Try the free Facebook mockup](https://recruitmentads.com/free-tools/ad-mockup/facebook) Hiring for desk roles as well? The same treatment for the other big paid placement is on our LinkedIn examples page. [See the LinkedIn examples →](https://recruitmentads.com/examples/linkedin)