The Instagram Reels and Stories safe zone is 14% top, 35% bottom, 6% each side, and Meta calls it a recommendation rather than a rule. Check your creative under the app's interface, free.

Canonical: https://recruitmentads.com/free-tools/ad-mockup/instagram

Free tool · Instagram

# Instagram Reels and Stories safe zones: see what the app covers

Keep the top 14%, the bottom 35% and 6% on each side clear of text and logos. That one set of figures covers both Instagram Reels ads and Instagram Stories ads (Meta Ads Guide, 5 August 2026). It is a recommendation, not an upload gate, so nothing is rejected for breaking it.

- 14% top · 35% bottom · 6% sides
- A recommendation, not a rule
- Checked 5 Aug 2026

[Skip the mockup tool](https://recruitmentads.com/free-tools/ad-mockup/instagram#safe-zone)

Instagram Reels placement around a 9:16 sample recruitment ad. Interface overlay on.

Sample: a recruitment ad made with [RecruitmentAds.com](https://recruitmentads.com/)

Your creative

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or choose a file

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Use your own file

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Sample creative

![]()Nurse9:16![]()Warehouse9:16![]()Developer9:16![]()Driver1:1![]()Barista4:5![]()Chef16:9

Formatdetected 9:16

9:164:51:116:9

Placement7 of 11 placements take 9:16

IG ReelsIG StoryFB StoryFB ReelsTikTokSnapLI FeedIG Feedneeds 4:5 / 1:1Needs 4:5 / 1:1. Your file is 9:16.FB Feedneeds 4:5 / 1:1 / 16:9Needs 4:5 / 1:1 / 16:9. Your file is 9:16.YouTubeneeds 16:9Needs 16:9. Your file is 9:16.X Feedneeds 16:9Needs 16:9. Your file is 9:16.

Overlay

OffUI chromePublished safe zone

Your logo

Add your logo

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Call-to-action buttonInstagram Reels

Meta's own Ads Manager list, 34 buttons. Meta publishes availability by objective and destination, not by placement.

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Or click any text inside the mockup to edit it in place.

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Company name

Headline

Primary text

Description

Caption

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Your file is read in the browser and never sent anywhere. The export is a full-resolution PNG with no signup and no watermark. There is no paid tier of this tool.

Mocking up a hiring ad? [RecruitmentAds.com builds the whole ad set from a vacancy URL →](https://recruitmentads.com/)

Safe zone

## The Instagram safe zone, and how firm it is

The same three figures cover Reels and Stories, and all three sit under Meta's “Design recommendations” heading rather than its technical requirements. The bands in the tool above are Meta's numbers; the interface around them is this mockup's drawing.

### Instagram Reels ads: 14% top, 35% bottom, 6% each side

Meta states the figures twice for this placement, and the two sentences do not match in strength. The video page says “at least”, the image page says “roughly”:

> “Consider leaving at least 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other important creative elements.”

> “Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements to avoid cropping key elements or covering them with the profile icon or call to action.”

Only the image page names what does the covering: the profile icon and the call to action. Meta never says which element takes which part of the reserved 35%, so any component-by-component breakdown you find elsewhere was invented. The wording difference is one of the disagreements listed further down.

### Instagram Stories ads: the same 14 / 35 / 6

The Stories video and image pages carry the identical sentence, in the “roughly” form quoted above. Two things to know about this placement: the Ads Guide slug is singular, instagram-story, and the plural form 404s; and Meta's Help Centre gives the same placement a different resolution to the Ads Guide, which is covered further down.

### One extra rule, if your ad carries a disclaimer

Meta's dedicated safe-zone article carries no figure at all: it defines the concept and points at the “Safe zone guardrail” toggle in Ads Manager. It does add one rule that appears nowhere else:

> “If you're including disclaimers on your Reels ads, you should leave the bottom 40% of your ad free from text, logos and other key creative elements.”

### What happens on screens taller than 9:16

Most platforms stay silent on tall phone screens. Meta does not, and the answer affects whether your edges survive:

> “On devices with screens that are taller than the 9:16 aspect ratio, we may either zoom the creative to better fill the whole screen (which can crop areas outside the safe zone), or show the creative in its original 9:16 aspect ratio and use a black background to fill any extra space.”

### Instagram Feed: no published figure for 4:5 or 1:1

The tool renders Instagram Feed at 4:5 and 1:1. Meta publishes no safe-zone figure for those formats; its safe-zone page addresses Feed only for 9:16 video, which it points at the Reels guidance:

> “Note: 9:16 video ads in Instagram Feed use the same safe zone guidance as Reels and Stories.”

### These figures are for ads, not for organic posts

Instagram publishes no safe zone for organic Reels, and its Stories help article carries no dimensions, resolution, duration or safe zone at all. The 14 / 35 / 6 figures exist only in Meta's advertising documentation, and most third-party pages mix the two up. What Instagram does publish for organic is in the table below.

Published specs

## Instagram Reels and Stories ad specs

Reels and Stories share a safe zone and a resolution, then differ on file types, duration and text caps. Every row carries Meta's own classification, so you can see which figures are enforced and which are advice.

### Instagram Reels ads

| Field                 | Value                                                                                                           | Type                  | Source                                                                                                                                                                                                  | Accessed   |
| --------------------- | --------------------------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- |
| Aspect ratio          | 9:16                                                                                                            | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| Resolution            | 1440 x 2560 px                                                                                                  | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| Safe zone, top        | 14%                                                                                                             | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| Safe zone, bottom     | 35%                                                                                                             | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| Safe zone, each side  | 6%                                                                                                              | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| File type (video)     | MP4, MOV                                                                                                        | Design recommendation | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| File type (image)     | JPG or PNG                                                                                                      | Design recommendation | [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Video settings        | H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio compression at 128 kbps+ | Design recommendation | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Video duration        | 0 seconds to 15 minutes                                                                                         | Technical requirement | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Max file size (video) | 4 GB                                                                                                            | Technical requirement | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Max file size (image) | 30 MB                                                                                                           | Technical requirement | [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Minimum width         | 250 px for ads under 30 seconds; 500 px for ads 30 seconds or longer                                            | Technical requirement | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Primary text          | 44 characters                                                                                                   | Design recommendation | [Ads Guide, Reels video ](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)· [Ads Guide, Reels image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | 5 Aug 2026 |
| Headline              | Not published for this placement                                                                                | Not classified        | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |
| Description           | Not published for this placement                                                                                | Not classified        | [Ads Guide, Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                                                                                      | 5 Aug 2026 |

The same figures appear on the traffic and sales objective pages, so the objective does not change them. Only primary text has a character figure: Meta publishes no headline or description count for this placement, and none is guessed at here.

### Instagram Stories ads

| Field                  | Value                                                                                                                   | Type                  | Source                                                                                                                                                                                                      | Accessed   |
| ---------------------- | ----------------------------------------------------------------------------------------------------------------------- | --------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- |
| Aspect ratio           | 9:16                                                                                                                    | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Resolution             | 1440 x 2560 px [Conflicting figure](https://recruitmentads.com/free-tools/ad-mockup/instagram#c3-ig-stories-resolution) | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Safe zone, top         | 14%                                                                                                                     | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Safe zone, bottom      | 35%                                                                                                                     | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Safe zone, each side   | 6%                                                                                                                      | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| File type (video)      | MP4, MOV or GIF                                                                                                         | Design recommendation | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| File type (image)      | JPG or PNG                                                                                                              | Design recommendation | [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story)                                                                                                        | 5 Aug 2026 |
| Video settings         | H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio compression at 128 kbps+         | Design recommendation | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| Captions and sound     | “Optional, but recommended”                                                                                             | Design recommendation | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| Video duration         | 1 second to 60 minutes                                                                                                  | Technical requirement | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| Max file size (video)  | 4 GB                                                                                                                    | Technical requirement | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| Max file size (image)  | 30 MB                                                                                                                   | Technical requirement | [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story)                                                                                                        | 5 Aug 2026 |
| Minimum width          | 250 px (video); 500 px (image)                                                                                          | Technical requirement | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Aspect ratio tolerance | 1%                                                                                                                      | Technical requirement | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Primary text           | 125 characters                                                                                                          | Design recommendation | [Ads Guide, Stories video ](https://www.facebook.com/business/ads-guide/update/video/instagram-story)· [Ads Guide, Stories image](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 5 Aug 2026 |
| Headline               | Not published for this placement                                                                                        | Not classified        | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |
| Description            | Not published for this placement                                                                                        | Not classified        | [Ads Guide, Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                                                                                                        | 5 Aug 2026 |

The Ads Guide slug is singular, instagram-story; the plural form 404s. Meta's Help Centre gives this placement a different resolution, 1080 x 1920 recommended with a 600 x 1067 minimum, and which one to build to is settled further down. [See the conflicts](https://recruitmentads.com/free-tools/ad-mockup/instagram#conflicts)

### Organic Reels (not ads)

| Field              | Value                                       | Type                  | Source                                                               | Accessed   |
| ------------------ | ------------------------------------------- | --------------------- | -------------------------------------------------------------------- | ---------- |
| Aspect ratio range | “between 1.91:1 and 9:16”                   | Technical requirement | [Instagram Help Centre](https://help.instagram.com/1038071743007909) | 5 Aug 2026 |
| Minimum frame rate | 30 FPS                                      | Design recommendation | [Instagram Help Centre](https://help.instagram.com/1038071743007909) | 5 Aug 2026 |
| Minimum resolution | 720 pixels                                  | Design recommendation | [Instagram Help Centre](https://help.instagram.com/1038071743007909) | 5 Aug 2026 |
| Cover photo        | 420 px by 654 px (1:1.55 ratio) recommended | Design recommendation | [Instagram Help Centre](https://help.instagram.com/1038071743007909) | 5 Aug 2026 |
| Safe zone          | Not published                               | Not classified        | [Instagram Help Centre](https://help.instagram.com/1038071743007909) | 5 Aug 2026 |

The difference in one line: ads recommend a single ratio (9:16) at 1440 x 2560, while organic accepts a range (1.91:1 to 9:16) and sets only floors (720 px, 30 FPS). Organic Reels get no safe-zone guidance at all.

### What Meta does not publish for Instagram

Meta gives no figure for any of these. If a spec sheet hands you one, it did not come from Meta.

| Not published                                                                                            | Pages checked                                       | Accessed   |
| -------------------------------------------------------------------------------------------------------- | --------------------------------------------------- | ---------- |
| Headline and description character limits for Reels and Stories ads (only primary text carries a figure) | Ads Guide, four objectives                          | 5 Aug 2026 |
| Which UI element consumes which part of the reserved 35%                                                 | Ads Guide placement pages, dedicated safe-zone page | 5 Aug 2026 |
| Safe zones expressed in pixels for any Instagram placement                                               | Ads Guide, Help Centre                              | 5 Aug 2026 |
| A safe-zone figure for Instagram Feed at 4:5 or 1:1 (the safe-zone page addresses only 9:16 Feed video)  | Meta's dedicated safe-zone page                     | 5 Aug 2026 |
| Any safe zone for organic Reels                                                                          | Instagram Help Centre, Reel size article            | 5 Aug 2026 |
| Dimensions, resolution, duration, file size or safe zone for organic Stories                             | Instagram Help Centre, Stories article              | 5 Aug 2026 |
| An Instagram Reels row in Meta's cross-placement video-length table                                      | Help Centre, video length specifications            | 5 Aug 2026 |

Which number to use

## Two Instagram figures that depend on the page you read

Both of these sit between pages Meta publishes itself. Here is the number to build to, with the sources under it.

- Instagram Stories resolution has three different Meta answers.

  The Ads Guide figure, 1440 x 2560, is the placement page's own and matches every other Meta vertical placement checked.

  [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/instagram#c3-ig-stories-resolution)

- The same safe zone is "at least 14%" on one page and "roughly 14%" on the others.

  The numbers agree everywhere; only the strength differs.

  [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/instagram#c6-at-least-vs-roughly)

### The sources behind each one

Source conflict

### Instagram Stories resolution has three different Meta answers

The Ads Guide and the Help Centre contradict each other directly; the third figure is a cross-placement minimum.

| Source                                                                                                                                               | Value                                        | Type                  | Accessed   |
| ---------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- | --------------------- | ---------- |
| [Meta Ads Guide · Instagram Stories, video and image](https://www.facebook.com/business/ads-guide/update/video/instagram-story)                      | 1440 x 2560 px                               | Design recommendation | 5 Aug 2026 |
| [Meta Business Help Centre · Design requirements for Instagram Stories ads](https://www.facebook.com/business/help/2222978001316177)                 | 1080 x 1920 recommended · 600 x 1067 minimum | Design guideline      | 5 Aug 2026 |
| [Meta Business Help Centre · Recommended minimum image pixel requirements across placements](https://www.facebook.com/business/help/469767027114079) | 1080 x 1080 px minimum                       | Design guideline      | 5 Aug 2026 |

What to use

The Ads Guide figure, 1440 x 2560, is the placement page's own and matches every other Meta vertical placement checked. The 1080 x 1080 row is a minimum shared across placements, not a target. No Meta page reconciles the first two.

Last checked 5 Aug 2026

Source conflict

### The same safe zone is "at least 14%" on one page and "roughly 14%" on the others

Same numbers, different strength. Only the image pages name the covering elements.

| Source                                                                                                                                                | Value          | Type                  | Accessed   |
| ----------------------------------------------------------------------------------------------------------------------------------------------------- | -------------- | --------------------- | ---------- |
| [Meta Ads Guide · Instagram Reels, video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)                                   | "at least 14%" | Design recommendation | 5 Aug 2026 |
| [Meta Ads Guide · Instagram Reels image; Instagram Stories video and image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) | "roughly 14%"  | Design recommendation | 5 Aug 2026 |

### Verbatim wording from the pages

What to use

The numbers agree everywhere; only the strength differs. If you need one sentence to quote, use the image pages' wording: it is the only variant that names the covering elements, the profile icon and the call to action.

Last checked 5 Aug 2026

These figures are Instagram's, not Meta-wide. Facebook Stories carries two different bottom reserves, 20% on the video page and 35% on the image page, so the popular “Instagram reserves 35%, Facebook reserves 20%” line is wrong as stated: that 20% sits on exactly one Facebook page. [See the Facebook page](https://recruitmentads.com/free-tools/ad-mockup/facebook#conflicts) · [All platforms on the hub](https://recruitmentads.com/free-tools/ad-mockup)

### Every source on this page

Each figure above carries its source inline. The full list, all accessed 5 August 2026:

- [Meta Ads Guide: Instagram Reels, video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)
- [Meta Ads Guide: Instagram Reels, image](https://www.facebook.com/business/ads-guide/update/image/instagram-reels)
- [Meta Ads Guide: Instagram Stories, video](https://www.facebook.com/business/ads-guide/update/video/instagram-story)
- [Meta Ads Guide: Instagram Stories, image](https://www.facebook.com/business/ads-guide/update/image/instagram-story)
- [Meta Business Help Centre: Design requirements for Instagram Stories ads](https://www.facebook.com/business/help/2222978001316177)
- [Meta Business Help Centre: About text overlays and the safe zone for ads](https://www.facebook.com/business/help/980593475366490)
- [Meta Business Help Centre: Recommended minimum image pixel requirements](https://www.facebook.com/business/help/469767027114079)
- [Meta Business Help Centre: Video length specifications across placements](https://www.facebook.com/business/help/817989058548892)
- [Instagram Help Centre: Reel size & aspect ratios on Instagram](https://help.instagram.com/1038071743007909)
- [Instagram Help Centre: Tips for uploading your story](https://help.instagram.com/314684928883274)

Last verified 5 August 2026. Volatile figures (safe zones, character limits, resolutions) are re-checked quarterly; stable ones (aspect ratios, file caps, codecs) annually.

Other platforms

## Safe zones and specs for the other placements

Each page carries that platform's published specs and its safe zone, sourced and dated. Facebook is the natural next stop: same company, and its Stories figures do not match these.

### [TikTok](https://recruitmentads.com/free-tools/ad-mockup/tiktok)

[For You](https://recruitmentads.com/free-tools/ad-mockup/tiktok)

[1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/tiktok)

[No published figure](https://recruitmentads.com/free-tools/ad-mockup/tiktok)

### [Facebook](https://recruitmentads.com/free-tools/ad-mockup/facebook)

[Story · Reels · Feed](https://recruitmentads.com/free-tools/ad-mockup/facebook)

[3 placements in the tool](https://recruitmentads.com/free-tools/ad-mockup/facebook)

[Two safe-zone readings published](https://recruitmentads.com/free-tools/ad-mockup/facebook)

### [LinkedIn](https://recruitmentads.com/free-tools/ad-mockup/linkedin)

[Feed](https://recruitmentads.com/free-tools/ad-mockup/linkedin)

[1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/linkedin)

[No safe zone published](https://recruitmentads.com/free-tools/ad-mockup/linkedin)

### [YouTube](https://recruitmentads.com/free-tools/ad-mockup/youtube)

[In-Stream](https://recruitmentads.com/free-tools/ad-mockup/youtube)

[1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/youtube)

[Safe zone published in pixels](https://recruitmentads.com/free-tools/ad-mockup/youtube)

### [Snapchat](https://recruitmentads.com/free-tools/ad-mockup/snapchat)

[Snapchat](https://recruitmentads.com/free-tools/ad-mockup/snapchat)

[1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/snapchat)

[Figures on two pages disagree](https://recruitmentads.com/free-tools/ad-mockup/snapchat)

### [X](https://recruitmentads.com/free-tools/ad-mockup/x)

[Feed](https://recruitmentads.com/free-tools/ad-mockup/x)

[1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/x)

[No published figure](https://recruitmentads.com/free-tools/ad-mockup/x)

FAQ

## Instagram safe-zone questions

### What is the Instagram Reels safe zone?

Meta recommends leaving the top 14%, the bottom 35% and 6% on each side of a Reels ad clear of text and logos (Meta Ads Guide, 5 August 2026). It is a design recommendation, not an upload requirement, and the same figures apply to Instagram Stories ads.

### Is the Instagram safe zone a hard requirement?

No. Every Meta safe-zone figure sits under the “Design recommendations” heading, and Meta's wording is “Consider leaving”. Nothing is rejected at upload for breaking it. The interface still covers those regions, which is what the preview above shows.

### What size should an Instagram Story ad be?

Build to 1440 x 2560, the figure on the Ads Guide placement page (read 5 August 2026). Meta's Help Centre gives 1080 x 1920 recommended with a 600 x 1067 minimum for the same placement, and there is a separate 1080 x 1080 cross-placement minimum. The placement page is the one to follow.

### What covers the bottom of a Reels ad?

The profile icon and the call to action, named on Meta's image spec page and nowhere else. Meta never says which element takes which part of the reserved 35% (checked 5 August 2026), so any breakdown you find elsewhere was invented.

### Do organic Reels and Stories have a safe zone?

No. Instagram publishes no safe zone for organic Reels, and its Stories help article carries no dimensions, resolution, duration or safe zone at all (checked 5 August 2026). The 14 / 35 / 6 figures exist only in Meta's advertising documentation.

### Is this tool free?

Yes, and it is 100% private: nothing is saved or uploaded, your file is read in the browser and never leaves your device. No account, no email, no watermark, and there is no paid tier of this tool.

This is RecruitmentAds

## Paste a vacancy link. Get the finished ad set back.

We turn one vacancy URL into a complete set of hiring ads: an on-brand video plus the static sizes, cut for Meta and LinkedIn. Recruiters ship a campaign in minutes. Marketing keeps control of the brand.

- Video and static from one link
- Sized per placement, Meta and LinkedIn
- Your fonts, colours and logo, locked

[See RecruitmentAds Studio](https://recruitmentads.com/recruitment-video)[Keep using the mockup tool →](https://recruitmentads.com/free-tools/ad-mockup/instagram#tool)

Instagram, Facebook and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of ByteDance Ltd. LinkedIn is a trademark of LinkedIn Corporation. YouTube is a trademark of Google LLC. Snapchat is a trademark of Snap Inc. X is a trademark of X Corp. RecruitmentAds.com is not affiliated with, endorsed by or sponsored by any of these companies. The placement previews on this page are illustrative recreations built from published specifications. They are not screenshots of the apps and may differ from the current product. Specification figures are quoted from each platform’s own documentation with the date they were read.
