LinkedIn publishes no safe zone for any ad format, and nothing covers the creative in a feed card. Every size and character limit it does publish, the figures its own pages disagree on, and a free browser mockup of the feed card. Canonical: https://recruitmentads.com/free-tools/ad-mockup/linkedin Free tool · LinkedIn # LinkedIn ad specs, and the safe zone LinkedIn never published There is no LinkedIn safe zone to design to, for any ad format. Nothing is drawn over the creative in a feed card either: LinkedIn's interface sits above and below it. Every size and character limit LinkedIn does publish is below, dated. - No safe zone published - Nothing covers your creative - Checked 16 Aug 2026 [Skip the mockup tool](https://recruitmentads.com/free-tools/ad-mockup/linkedin#safe-zone) LinkedIn Feed placement around a 9:16 sample recruitment ad. Interface overlay on. Sample: a recruitment ad made with [RecruitmentAds.com](https://recruitmentads.com/) Your creative Drop your MP4 or JPEG here or choose a file 100% private. The file is read in your browser. Nothing is saved or uploaded. Use your own file Choose a file 100% private. The file is read in your browser. Nothing is saved or uploaded. Sample creative ![]()Nurse9:16![]()Warehouse9:16![]()Developer9:16![]()Driver1:1![]()Barista4:5![]()Chef16:9 Formatdetected 9:16 9:164:51:116:9 Placement7 of 11 placements take 9:16 IG ReelsIG StoryFB StoryFB ReelsTikTokSnapLI FeedIG Feedneeds 4:5 / 1:1Needs 4:5 / 1:1. Your file is 9:16.FB Feedneeds 4:5 / 1:1 / 16:9Needs 4:5 / 1:1 / 16:9. Your file is 9:16.YouTubeneeds 16:9Needs 16:9. Your file is 9:16.X Feedneeds 16:9Needs 16:9. Your file is 9:16. Overlay OffUI chromePublished safe zone⊘ none published LinkedIn publishes no safe zone for any ad format. [Why ▸](https://recruitmentads.com/free-tools/ad-mockup/linkedin#safe-zone) Your logo Add your logo 100% private. Your logo never leaves this device. Or click the logo inside the mockup. Call-to-action buttonLinkedIn Feed LinkedIn's Sponsored Content list, 13 buttons. Lead-gen creatives render the same Apply as Apply now. Download PNG No email. No signup. No watermark. Or click any text inside the mockup to edit it in place. Edit text Company name Headline Primary text Description Caption One placement, four shapes. The feed card here accepts vertical, 4:5, square and landscape, because LinkedIn video ads take all four (Help Centre, video ads, read 16 August 2026). Single image ads do not: vertical images top out at 4:5, and LinkedIn says 1:1.91 vertical images get borders added to either side. If you are checking a static image, use 1.91:1, 1:1 or 4:5. - 100% private - No data saved - No account - No watermark Your file is read in the browser and never sent anywhere. The export is a full-resolution PNG with no signup and no watermark. There is no paid tier of this tool. Mocking up a hiring ad? [RecruitmentAds.com builds the whole ad set from a vacancy URL →](https://recruitmentads.com/) Safe zone ## LinkedIn has no safe zone, and mostly does not need one No LinkedIn page gives a safe zone, safe area, title safe or text-overlay reserve, in any unit, for any format. The reason it matters less than it sounds: a feed ad is framed rather than covered. What that does and does not protect you from is below. ### Where the figure would be, if LinkedIn published one These are the pages a safe zone would sit on, and what each carries instead. Two of them are the same article served on LinkedIn's two Help Centre hosts. ### See the pages, and what each publishes ### Even the broadcast format has no safe area Title safe and action safe are television vocabulary, and LinkedIn runs a Connected TV format. It specifies that format down to the loudness target and the chroma subsampling mode, and still gives no safe area. So the gap is not a feed-page oversight. ### LinkedIn Connected TV ads | Field | Value | Type | Source | Accessed | | ------------------------------ | --------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------------------------------- | ----------- | | Aspect ratio | 16:9 | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | | Resolution | 1920 x 1080 or 1280 x 720, with 1920 x 1080 recommended | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | | Frame rate | 23.98, 24, 25, 29.97 or 30 fps based on the native rate, and it must be constant | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | | Audio | 2-channel, -23 integrated LUFS, PCM (16 or 24-bit preferred) or AAC, 192 Kbps minimum, 48 kHz | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | | Chroma subsampling | 4:2:0, with 4:2:2 recommended | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | | Title safe or action safe area | Not published | Technical requirement | [Help Centre, CTV ads](https://www.linkedin.com/help/lms/answer/a6282198) | 16 Aug 2026 | The pattern holds across every LinkedIn property: the more technical the page, the more detail about the file and the same silence about the interface. ### What actually sits around a LinkedIn feed ad The feed card frames your creative rather than covering it. Above the image or video: profile picture, company name, follower count, the Promoted label and the intro text. Below it: headline bar, destination link, CTA button, reaction counts and the Like, Comment and Share row. Nothing sits on top. That is the real difference from TikTok, Stories and Reels, and it means you can use the full frame instead of leaving margin you do not need. One thing it does not protect you from. LinkedIn publishes no pixel dimension for any part of that chrome, so how much vertical space your creative gets in a scroll is undocumented, and the card is only one of the places your ad runs. Single image ads also serve on the LinkedIn Audience Network, on third-party apps and sites, where LinkedIn's own page says the character limits might vary and the description starts displaying. The one rendering statement LinkedIn makes about any format: > “We recommend using vertical aspect ratios for single image ads; however, paid vertical assets will only serve on mobile devices. While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the image to fit in the image frame” [LinkedIn Help Centre, single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) · accessed 16 Aug 2026 That is the entire corpus of LinkedIn crop, border and letterbox guidance. There is one more sentence about organic reshares, warning that square and vertical images might be cropped when ads are shared organically, and nothing else for any format. ### LinkedIn's own preview cuts your image off If your ad looks cropped in Preview or Show in feed, that is LinkedIn's preview, not your creative. It says so, under a heading that reads Here's a tip: > “When you view your ad in Preview or Show in feed mode before launching your ad set, the ad image might appear to be cut off. However, the entire ad will appear in the live version.” [LinkedIn Help Centre, Single Image Ads overview](https://www.linkedin.com/help/lms/answer/a420760) · accessed 16 Aug 2026 No number, no threshold, no format. It gives you no way to work out the real crop, and neither can any tool, this one included. ### 150 characters is not the cut-off LinkedIn publishes 150 characters as the length that avoids truncation, and never publishes where truncation actually happens. Those are two different claims, and mixing them up is the most common mistake in LinkedIn ad copy advice. LinkedIn also hedges the same 150 three ways across three pages: to avoid truncation, to avoid truncation on most devices, and to avoid truncation on some devices. So write to 150 to keep the opening intact on the most devices LinkedIn will commit to, and treat 3,000 as the hard limit for feed formats. Any specific “see more” cut-off you find elsewhere is unsourced until whoever published it names a LinkedIn page. ### Measurements of this mockup Published specs ## LinkedIn ad specs and character limits Every character count LinkedIn publishes is two numbers, not one: a soft figure that avoids truncation and a hard maximum, three to twenty times higher. Both are in every table, because writing to the wrong one either truncates your copy or wastes half the field. ### Single image ads, text and file | Field | Value | Type | Source | Accessed | | -------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Introductory text, to avoid truncation | 150 characters, including spaces, emojis and punctuation | Design recommendation | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Introductory text, hard maximum | 3,000 characters [Three other maximums](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c2-intro-max) | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Headline, to avoid truncation | 70 characters [Not 60](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c5-headline) | Design recommendation | [Help Centre, single image ads ](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en)· [Marketing Solutions, single image specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 16 Aug 2026 | | Headline, hard maximum | 200 characters | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Description, to avoid truncation | 100 characters [70 on the other page](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c1-description) | Design recommendation | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Description, hard maximum | 300 characters | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Ad name | 255 characters | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Destination URL | 2,000 characters, http\:// or https\:// prefix required | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | File type | JPG, PNG or GIF | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Animated GIF frames | 250 frames or shorter | Technical requirement | [Help Centre, single image ads ](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en)· [Developer docs, images API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/images-api?view=li-lms-2026-07) | 16 Aug 2026 | | File size | 5 MB | Technical requirement | [Help Centre, single image ads ](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en)· [Marketing Solutions, single image specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 16 Aug 2026 | | Maximum dimensions | 7680 x 4320 px | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Thumbnail rendering threshold | Images under 401 px wide display as a thumbnail image | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Description rendering threshold | The description displays when the image is under 200 px wide, or when the ad serves beyond the feed through the LinkedIn Audience Network | Guideline | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Call to action options | Ten: Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo | Guideline | [Marketing Solutions, single image specs ](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs)· [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Call to action label length | No character limit published | Technical requirement | [Marketing Solutions, single image specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 16 Aug 2026 | | Safe zone | No figure published, in any unit [Why there is none](https://recruitmentads.com/free-tools/ad-mockup/linkedin#safe-zone) | Technical requirement | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | Two of these rows describe rendering rather than limits. Under 401 px wide, the image is drawn as a thumbnail; under 200 px wide, the description field starts appearing. Both thresholds sit on the Help Centre page and on no other LinkedIn property. ### Single image ads, aspect ratios | Field | LinkedIn recommends | Minimum to maximum | Type | Source | Accessed | | ---------------- | -------------------------------------------------------------------------------------------------------------- | ------------------------------ | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Landscape 1.91:1 | 1200 x 628 px [627 in the Ads Guide](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c4-landscape) | 640 x 360 px to 7680 x 4320 px | Design recommendation | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Square 1:1 | 1200 x 1200 px | 360 x 360 px to 4320 x 4320 px | Design recommendation | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Vertical 4:5 | 720 x 900 px | 360 x 640 px to 2430 x 4320 px | Design recommendation | [Help Centre, single image ads](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 16 Aug 2026 | | Vertical 2:3 | 600 x 900 px | Not published | Design recommendation | [Marketing Solutions, single image specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 16 Aug 2026 | | Vertical 1:1.91 | 628 x 1200 px | 360 x 640 px to 2430 x 4320 px | Design recommendation | [Marketing Solutions, single image specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 16 Aug 2026 | The 4:5 minimum, 360 x 640, is a 9:16 frame rather than a 4:5 one. LinkedIn does not explain that, and it is recorded here rather than resolved. The first three rows are the Help Centre's list. The last two exist only on Marketing Solutions, which presents 1:1.91 and 2:3 as first-class vertical ratios while the Help Centre calls 1:1.91 supported but bordered. 2:3 appears on that one page and nowhere else in LinkedIn's documentation. LinkedIn publishes these three columns without classifying them, so the Type column describes the recommendation; the minimum and maximum are the bounds stated alongside it on the same page. ### Video ads | Field | Value | Type | Source | Accessed | | -------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ | --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Introductory text, to avoid truncation | 150 characters, including spaces, emojis and punctuation | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Introductory text, hard maximum | 3,000 characters [600 on the other page](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c2-intro-max) | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Emoji cap | 10 emojis | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Headline, to avoid truncation | 70 characters, hedged “on most devices” | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Headline, hard maximum | 200 characters | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Description field | No description field is published for video ads | Technical requirement | [Help Centre, video ads ](https://www.linkedin.com/help/lms/answer/a424737)· [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Ad name | 255 characters | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Duration | 3 seconds to 30 minutes | Technical requirement | [Help Centre, video ads ](https://www.linkedin.com/help/lms/answer/a424737)· [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Duration, recommended | 15 to 30 seconds for all placements | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Duration, in-stream | Up to 90 seconds | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | File size | Between 75 KB and 500 MB | Technical requirement | [Help Centre, video ads ](https://www.linkedin.com/help/lms/answer/a424737)· [Developer docs, videos API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/videos-api?view=li-lms-2026-07) | 16 Aug 2026 | | File format | MP4 | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Codec | H.264 or VP8 | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Frame rate | Less than 30 FPS [30 recommended elsewhere](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c10-frame-rate) | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Audio format | AAC or MPEG4 | Technical requirement | [Help Centre, video ads ](https://www.linkedin.com/help/lms/answer/a424737)· [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Audio size | Less than 64 KHz | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Captions | Must be in SRT format, with text only inside the SRT file | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Custom thumbnail | JPG or PNG, 2 MB maximum | Technical requirement | [Help Centre, video ads ](https://www.linkedin.com/help/lms/answer/a424737)· [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Aspect ratio tolerance | 5% | Technical requirement | [Marketing Solutions, video specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 16 Aug 2026 | | Safe zone | No figure published, in any unit [Why there is none](https://recruitmentads.com/free-tools/ad-mockup/linkedin#safe-zone) | Technical requirement | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | The 5% aspect ratio tolerance is published on Marketing Solutions and on no Help Centre page. It is the only tolerance figure LinkedIn publishes for any ad format. ### Video ads, aspect ratios | Field | LinkedIn recommends | Minimum to maximum | Type | Source | Accessed | | --------------- | -------------------------------- | ------------------------------ | --------------------- | -------------------------------------------------------------------------- | ----------- | | Horizontal 16:9 | 1920 x 1080 px, or 1200 x 675 px | 640 x 360 px to 1920 x 1080 px | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Square 1:1 | No recommended value published | 360 x 360 px to 1920 x 1920 px | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Vertical 4:5 | 720 x 900 px | 360 x 450 px to 1080 x 1350 px | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | | Vertical 9:16 | 720 x 1280 px | 360 x 640 px to 1080 x 1920 px | Design recommendation | [Help Centre, video ads](https://www.linkedin.com/help/lms/answer/a424737) | 16 Aug 2026 | Square is the only ratio on the page with no recommended value; the other three have one. Both vertical ratios carry a restriction stated once, on the single image page: paid vertical assets serve on mobile devices only. ### Carousel and text ads | Field | Value | Type | Source | Accessed | | ------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------ | --------------------- | ---------------------------------------------------------------------------------- | ----------- | | Carousel, introductory text, to avoid truncation | 150 characters, hedged “on some devices” | Design recommendation | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, introductory text, hard maximum | 255 characters [3,000 on the feed pages](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c2-intro-max) | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, headline per card | A maximum of two lines before truncation | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, card render size | Images are scaled to 312 x 312 px | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, card image recommended | 1080 x 1080 px, 1:1 | Design recommendation | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, card image maximum | 4320 x 4320 px, 10 MB | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, card formats | JPG, PNG or GIF (non-animated only) | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Carousel, card count | Two minimum, ten maximum | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Text ads, headline | 25 characters including spaces | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Text ads, description | 75 characters including spaces | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | | Text ads, image | 100 x 100 px, JPG or PNG, 2 MB or smaller | Technical requirement | [Help Centre, Sponsored Content](https://www.linkedin.com/help/lms/answer/a423663) | 16 Aug 2026 | Two figures here are unusual. The carousel headline is the only text limit LinkedIn expresses in lines rather than characters anywhere in its ad documentation, and it gives no character equivalent and no line height. The 312 x 312 render size is the actual size a card is drawn at, which no other platform in this section publishes for any format: LinkedIn recommends a 1080 x 1080 asset and then scales it down by roughly three and a half times. The two figures are LinkedIn's; that arithmetic is ours. ### What the API says, where it differs from the spec pages | Field | Value | Type | Source | Accessed | | ----------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- | --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Image pixel cap | Less than 36,152,320 pixels | Technical requirement | [Developer docs, images API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/images-api?view=li-lms-2026-07) | 16 Aug 2026 | | Alt text, maximum | 4,086 characters | Technical requirement | [Developer docs, images API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/images-api?view=li-lms-2026-07) | 16 Aug 2026 | | Alt text, recommended | Less than 120 characters | Design recommendation | [Developer docs, images API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/images-api?view=li-lms-2026-07) | 16 Aug 2026 | | Click URI, in the validation error | 500 characters or less, with a preceding http or https | Technical requirement | [Developer docs, creatives](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads/account-structure/create-and-manage-creatives?view=li-lms-2026-07) | 16 Aug 2026 | | Video size ceiling, in the upload schema | “Maximum allowed Videos size is 5GB”, on the page that also states 500 MB | Technical requirement | [Developer docs, videos API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/videos-api?view=li-lms-2026-07) | 16 Aug 2026 | | Origin of the 3,000-character maximum | Raised from 1,300 to 3,000 characters, recorded in the 2021 changelog | Technical requirement | [Developer docs, 2021 API changes](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/archived-recent-changes/2021/marketing-api-changes) | 16 Aug 2026 | | The numeric bounds behind the validation errors | Not published: {max}, {minRatio}, {maxRatio}, {minWidth}, {maxWidth}, {minHeight}, {maxHeight} all ship as unfilled templates | Technical requirement | [Developer docs, creatives](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads/account-structure/create-and-manage-creatives?view=li-lms-2026-07) | 16 Aug 2026 | LinkedIn's developer documentation publishes validation errors rather than limits, and almost every bound ships as an unfilled template. Where the two layers disagree, the API describes what the server rejects and the marketing page describes what the advertiser is told: the click URI error says 500 characters where four spec pages say 2,000, and LinkedIn does not confirm the two are the same field. ### What LinkedIn does not publish LinkedIn gives no figure for any of these. If a spec sheet hands you one, it did not come from LinkedIn. | Not published | Pages checked | Accessed | | --------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------- | ----------- | | Any safe zone, safe area or text-overlay reserve for any LinkedIn ad format, in pixels, percentages or prose | The eleven LinkedIn-owned pages listed in the safe-zone section | 16 Aug 2026 | | The point where “…see more” actually truncates feed intro text. LinkedIn publishes only the number that avoids it | All four feed spec pages, the Sponsored Content page, LinkedIn Help search | 16 Aug 2026 | | Any desktop against mobile character or line figure. LinkedIn says “most devices” and “some devices” and resolves neither | All four feed spec pages | 16 Aug 2026 | | Any line count for feed intro text. The only line figure LinkedIn publishes anywhere is the carousel headline | All four feed spec pages, the Sponsored Content page | 16 Aug 2026 | | Pixel dimensions of the feed interface around the creative: profile row, Promoted label, headline bar, CTA button | All spec pages, the Ads Guide, the single image overview | 16 Aug 2026 | | Any letterbox, pillarbox, crop or zoom statement for video | Video ads on both Help Centre hosts, Marketing Solutions video specs, the Ads Guide | 16 Aug 2026 | | A recommended dimension for square (1:1) video. The minimum and maximum are published; the other three ratios all have a recommendation | Video ads specifications, both Help Centre hosts | 16 Aug 2026 | | A description field for video ads. Single image ads have one at 100 soft and 300 hard | Video ads on both Help Centre hosts, Marketing Solutions video specs | 16 Aug 2026 | | Minimum and maximum pixel values for the 2:3 and 4:5 verticals. Only recommended values are given | Marketing Solutions, single image specs | 16 Aug 2026 | | A character limit for the CTA button label on Sponsored Content. Ten options are named, no length is given | Both spec pages for each feed format | 16 Aug 2026 | | Any page reconciling the Help Centre, Marketing Solutions and the Ads Guide with each other | All three LinkedIn properties | 16 Aug 2026 | Which number to use ## Five LinkedIn figures that depend on the page you read LinkedIn documents its ads on four properties: the Help Centre, Marketing Solutions, the developer docs and the Ads Guide. They contradict each other. Here is the number to build to in each case, and the sources are below it if you want to check. - LinkedIn publishes four different maximums for introductory text. Follow 3,000 for single image and video ads. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c2-intro-max) - The 60-character LinkedIn headline limit is copy advice, not a limit. The limit is 70 to avoid truncation and 200 hard. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c5-headline) - LinkedIn recommends the frame rate its own requirement excludes. Export below 30 fps if you want to satisfy the page stated as a requirement. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c10-frame-rate) - LinkedIn's two single image spec pages describe the description field differently. Write to 70 characters if you want the field to survive both pages. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c1-description) - LinkedIn publishes 1200 x 628 twice and 1200 x 627 once. Use 1200 x 628, the figure both dedicated spec pages agree on. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/linkedin#li-c4-landscape) ### The sources behind each one Source conflict ### LinkedIn publishes four different maximums for introductory text Same field, same 150-character recommendation on every page, four hard limits. | Source | Value | Type | Accessed | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- | --------------------- | ----------- | | [LinkedIn Help Centre · Single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 3,000 characters | Technical requirement | 16 Aug 2026 | | [LinkedIn Help Centre · Video ads specifications](https://www.linkedin.com/help/lms/answer/a424737) | 3,000 characters | Technical requirement | 16 Aug 2026 | | [LinkedIn Marketing Solutions · Video ads specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 600 characters | Design recommendation | 16 Aug 2026 | | [LinkedIn Help Centre · Sponsored Content, carousel ads](https://www.linkedin.com/help/lms/answer/a423663) | 255 characters | Technical requirement | 16 Aug 2026 | ### Verbatim wording from the pages What to use Follow 3,000 for single image and video ads. That is the Help Centre figure, it appears on both Help Centre hosts, and LinkedIn's own developer changelog records the field being raised from 1,300 to 3,000 in 2021. The 600 sits on Marketing Solutions for the same format the Help Centre gives 3,000. Carousel is a different format with its own 255-character maximum. Last checked 16 Aug 2026 Source conflict ### The 60-character LinkedIn headline limit is copy advice, not a limit Four spec pages say 70 soft and 200 hard. One overview page says 60, under Best Practices. | Source | Value | Type | Accessed | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------- | --------------------- | ----------- | | [LinkedIn Help Centre · Single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 70 characters, 200 maximum | Design recommendation | 16 Aug 2026 | | [LinkedIn Help Centre · Video ads specifications](https://www.linkedin.com/help/lms/answer/a424737) | 70 characters, 200 maximum | Design recommendation | 16 Aug 2026 | | [LinkedIn Help Centre · Single Image Ads overview, Best Practices](https://www.linkedin.com/help/lms/answer/a420760) | Under 60 characters | Design recommendation | 16 Aug 2026 | ### Verbatim wording from the pages What to use The limit is 70 to avoid truncation and 200 hard. The 60 is a copywriting tip sitting under a Best Practices heading on an overview page, and Marketing Solutions gives 70 on both of its spec pages too. Anyone publishing 60 as the LinkedIn headline limit has moved a tip into a spec table. Last checked 16 Aug 2026 Source conflict ### LinkedIn recommends the frame rate its own requirement excludes Read literally, the Marketing Solutions recommendation breaks the Help Centre requirement. | Source | Value | Type | Accessed | | ------------------------------------------------------------------------------------------------------------------------------- | -------------------- | --------------------- | ----------- | | [LinkedIn Help Centre · Video ads specifications](https://www.linkedin.com/help/lms/answer/a424737) | Less than 30 FPS | Technical requirement | 16 Aug 2026 | | [LinkedIn Marketing Solutions · Video ads specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) | 30 frames per second | Design recommendation | 16 Aug 2026 | What to use Export below 30 fps if you want to satisfy the page stated as a requirement. This one is a live trap: 30 fps is the most common export setting there is, and it is the figure LinkedIn recommends on one property and excludes on the other. Neither number can be quoted alone as the LinkedIn frame rate. Last checked 16 Aug 2026 Source conflict ### LinkedIn's two single image spec pages describe the description field differently Different limit, different hard maximum, different account of when it displays. | Source | Value | Type | Accessed | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------- | --------------------- | ----------- | | [LinkedIn Help Centre · Single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 100 characters, 300 maximum | Design recommendation | 16 Aug 2026 | | [LinkedIn Marketing Solutions · Single image ads specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 70 characters, no maximum published | Design recommendation | 16 Aug 2026 | ### Verbatim wording from the pages What to use Write to 70 characters if you want the field to survive both pages. The Help Centre entry is the fuller one and the only one with a hard maximum. The two pages also disagree on when the field even appears: the Help Centre says mobile and desktop when the image is under 200 pixels wide, or beyond the feed through the Audience Network, while Marketing Solutions frames it as Audience Network only. Last checked 16 Aug 2026 Source conflict ### LinkedIn publishes 1200 x 628 twice and 1200 x 627 once The one-pixel split behind every conflicting LinkedIn spec sheet on the web. | Source | Value | Type | Accessed | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------- | --------------------- | ----------- | | [LinkedIn Help Centre · Single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) | 1200 x 628 px | Design recommendation | 16 Aug 2026 | | [LinkedIn Marketing Solutions · Single image ads specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | 1200 x 628 px | Design recommendation | 16 Aug 2026 | | [LinkedIn Marketing Solutions · LinkedIn Ads Guide](https://business.linkedin.com/advertise/ads/ads-guide) | 1200 x 627 px | Design recommendation | 16 Aug 2026 | ### Verbatim wording from the pages What to use Use 1200 x 628, the figure both dedicated spec pages agree on. One pixel changes nothing you can see, but it is worth knowing why two numbers circulate: the Ads Guide, which LinkedIn's own marketing blog calls the canonical one-stop resource, carries the odd one. Last checked 16 Aug 2026 Facebook has the widest spread of any platform here, and Instagram's pages disagree on resolution rather than safe zones. [See the Facebook page](https://recruitmentads.com/free-tools/ad-mockup/facebook#conflicts) · [All platforms on the hub](https://recruitmentads.com/free-tools/ad-mockup) ### Every source on this page Each figure above carries its source inline. The full list, all read 16 August 2026: - [LinkedIn Help Centre: single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en) - [LinkedIn Help Centre: single image ads (second host)](https://www.linkedin.com/help/linkedin/answer/a426534) - [LinkedIn Help Centre: video ads specifications](https://www.linkedin.com/help/lms/answer/a424737) - [LinkedIn Help Centre: video ads (second host)](https://www.linkedin.com/help/linkedin/answer/a424737) - [LinkedIn Help Centre: Single Image Ads overview](https://www.linkedin.com/help/lms/answer/a420760) - [LinkedIn Help Centre: Sponsored Content specifications](https://www.linkedin.com/help/lms/answer/a423663) - [LinkedIn Help Centre: CTV ads specifications](https://www.linkedin.com/help/lms/answer/a6282198) - [LinkedIn Help Centre: advertising specifications index](https://www.linkedin.com/help/lms/topic/a3046) - [LinkedIn Help Centre: video specs for Pages and Career Pages](https://www.linkedin.com/help/linkedin/answer/a1311816) - [LinkedIn Help Centre: media file types supported on LinkedIn](https://www.linkedin.com/help/linkedin/answer/a564109) - [LinkedIn Marketing Solutions: single image ad specs](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) - [LinkedIn Marketing Solutions: video ad specs](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs) - [LinkedIn Marketing Solutions: video ad tips](https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/tips) - [LinkedIn Marketing Solutions: the LinkedIn Ads Guide](https://business.linkedin.com/advertise/ads/ads-guide) - [LinkedIn Marketing Developer Documentation: videos API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/videos-api?view=li-lms-2026-07) - [LinkedIn Marketing Developer Documentation: images API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/shares/images-api?view=li-lms-2026-07) - [LinkedIn Marketing Developer Documentation: create and manage creatives](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads/account-structure/create-and-manage-creatives?view=li-lms-2026-07) - [LinkedIn Marketing Developer Documentation: 2021 Marketing API changes](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/archived-recent-changes/2021/marketing-api-changes) Last verified 16 August 2026. Every figure comes from a LinkedIn-owned page. LinkedIn Pulse posts and collaborative articles are not used: they sit on LinkedIn's domain but they are member writing, not documentation. Character limits, aspect ratio support and file caps are re-checked quarterly; aspect ratios and the absence of a safe zone annually. Other platforms ## Safe zones and specs for the other placements Each page carries that platform's published specs and its safe zone, sourced and dated. Instagram is the useful contrast: its safe zone does have numbers. ### [Instagram](https://recruitmentads.com/free-tools/ad-mockup/instagram) [Reels · Story · Feed](https://recruitmentads.com/free-tools/ad-mockup/instagram) [3 placements in the tool](https://recruitmentads.com/free-tools/ad-mockup/instagram) [Safe zone published](https://recruitmentads.com/free-tools/ad-mockup/instagram) ### [TikTok](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [For You](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [No published figure](https://recruitmentads.com/free-tools/ad-mockup/tiktok) ### [Facebook](https://recruitmentads.com/free-tools/ad-mockup/facebook) [Story · Reels · Feed](https://recruitmentads.com/free-tools/ad-mockup/facebook) [3 placements in the tool](https://recruitmentads.com/free-tools/ad-mockup/facebook) [Two safe-zone readings published](https://recruitmentads.com/free-tools/ad-mockup/facebook) ### [YouTube](https://recruitmentads.com/free-tools/ad-mockup/youtube) [In-Stream](https://recruitmentads.com/free-tools/ad-mockup/youtube) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/youtube) [Safe zone published in pixels](https://recruitmentads.com/free-tools/ad-mockup/youtube) ### [Snapchat](https://recruitmentads.com/free-tools/ad-mockup/snapchat) [Snapchat](https://recruitmentads.com/free-tools/ad-mockup/snapchat) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/snapchat) [Figures on two pages disagree](https://recruitmentads.com/free-tools/ad-mockup/snapchat) ### [X](https://recruitmentads.com/free-tools/ad-mockup/x) [Feed](https://recruitmentads.com/free-tools/ad-mockup/x) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/x) [No published figure](https://recruitmentads.com/free-tools/ad-mockup/x) FAQ ## LinkedIn ad spec questions ### Does LinkedIn publish a safe zone? No. Not for single image ads, not for video ads, not for carousel, and not for Connected TV. The concept appears nowhere in LinkedIn's ad documentation, in pixels, percentages or prose (checked 16 August 2026). Any LinkedIn safe-zone figure you find was written by somebody other than LinkedIn. ### Where does LinkedIn's “…see more” cut off? LinkedIn does not say. It publishes 150 characters as the number that avoids truncation (Help Centre, single image ads, accessed 16 August 2026) and never publishes where truncation actually happens. Those are different claims. It also hedges the same figure three ways across three pages: to avoid truncation, to avoid truncation on most devices, and to avoid truncation on some devices. The widely repeated three lines on desktop and two on mobile figures trace to a LinkedIn Pulse article, which is a member post that happens to sit on LinkedIn's domain, not LinkedIn documentation. ### Is the LinkedIn headline limit 60 or 70 characters? 70 to avoid truncation, 200 as the hard maximum. Both the Help Centre and Marketing Solutions give 70 and 200 on both feed formats (accessed 16 August 2026). The 60 comes from a single overview page, under a heading that reads Best Practices, where LinkedIn advises keeping the headline under 60 characters. It is copy advice, not a limit. ### What size should a LinkedIn ad image be? For single image ads: 1200 x 628 px landscape at 1.91:1, 1200 x 1200 px square, or 720 x 900 px vertical at 4:5. Files are JPG, PNG or GIF, up to 5 MB, up to 7680 x 4320 px (Help Centre, single image ads, accessed 16 August 2026). If you have seen 1200 x 627, that is the LinkedIn Ads Guide, read the same day. Use 628, the figure both dedicated spec pages agree on. ### Does LinkedIn support 9:16 vertical? For video, yes: 720 x 1280 recommended, 360 x 640 minimum, 1080 x 1920 maximum (Help Centre, video ads, accessed 16 August 2026). For single image ads, no: vertical tops out at 4:5, and LinkedIn states that 1:1.91 vertical images get borders added to either side to fit the image frame. Both vertical formats carry one more restriction, stated once: paid vertical assets serve on mobile devices only. ### What frame rate should I export a LinkedIn video at? Below 30 fps if you want to satisfy the requirement page. The Help Centre states less than 30 FPS as a requirement and Marketing Solutions recommends 30 frames per second, both read on 16 August 2026. Read literally, following the recommendation breaks the requirement, and 30 fps is the most common export setting there is. ### Does anything cover a LinkedIn feed ad? Nothing sits on top of it. LinkedIn's interface sits above the creative (profile picture, company name, follower count, the Promoted label and the intro text) and below it (headline bar, destination link, CTA button, reaction counts and the Like, Comment and Share row). Your image or video is not overlaid the way it is on TikTok or Stories, so you can use the full frame. LinkedIn publishes no pixel dimensions for any of that chrome, which is why the figures on this page are labelled as measurements of the mockup. ### Is this tool free? Yes. Your file is read in the browser and never uploaded. No account, no email, no watermark on the export, and there is no paid tier of this tool. This is RecruitmentAds ## Paste a vacancy link. Get the finished ad set back. We turn one vacancy URL into a complete set of hiring ads: an on-brand video plus the static sizes, cut for Meta and LinkedIn. Recruiters ship a campaign in minutes. Marketing keeps control of the brand. - Video and static from one link - Sized per placement, Meta and LinkedIn - Your fonts, colours and logo, locked [See RecruitmentAds Studio](https://recruitmentads.com/recruitment-video)[Keep using the mockup tool →](https://recruitmentads.com/free-tools/ad-mockup/linkedin#tool) Instagram, Facebook and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of ByteDance Ltd. LinkedIn is a trademark of LinkedIn Corporation. YouTube is a trademark of Google LLC. Snapchat is a trademark of Snap Inc. X is a trademark of X Corp. RecruitmentAds.com is not affiliated with, endorsed by or sponsored by any of these companies. The placement previews on this page are illustrative recreations built from published specifications. They are not screenshots of the apps and may differ from the current product. Specification figures are quoted from each platform’s own documentation with the date they were read.