Snapchat asks for 150 px clear at the top and 330 px at the bottom of the canvas, on a best-practices page rather than the one it dedicates to safe zones. See your creative under the Snapchat interface, free. Canonical: https://recruitmentads.com/free-tools/ad-mockup/snapchat Free tool · Snapchat # Snapchat safe zone: the numbers are on the wrong page Keep the top 150 px and the bottom 330 px of your canvas clear of graphics and logos. Snapchat states it on its Creative Best Practices page, not on the page it dedicates to safe zones, which carries no number at all (read 16 August 2026). Snapchat never gives a percentage, and the 40% figure in circulation is Meta's. - 150 px top · 330 px bottom - Never a percentage - Checked 16 Aug 2026 [Skip the mockup tool](https://recruitmentads.com/free-tools/ad-mockup/snapchat#safe-zone) Snapchat placement around a 9:16 sample recruitment ad. Interface overlay on. Sample: a recruitment ad made with [RecruitmentAds.com](https://recruitmentads.com/) Your creative Drop your MP4 or JPEG here or choose a file 100% private. The file is read in your browser. Nothing is saved or uploaded. Use your own file Choose a file 100% private. The file is read in your browser. Nothing is saved or uploaded. Sample creative ![]()Nurse9:16![]()Warehouse9:16![]()Developer9:16![]()Driver1:1![]()Barista4:5![]()Chef16:9 Formatdetected 9:16 9:164:51:116:9 Placement7 of 11 placements take 9:16 IG ReelsIG StoryFB StoryFB ReelsTikTokSnapLI FeedIG Feedneeds 4:5 / 1:1Needs 4:5 / 1:1. Your file is 9:16.FB Feedneeds 4:5 / 1:1 / 16:9Needs 4:5 / 1:1 / 16:9. Your file is 9:16.YouTubeneeds 16:9Needs 16:9. Your file is 9:16.X Feedneeds 16:9Needs 16:9. Your file is 9:16. Overlay OffUI chromePublished safe zone Your logo Add your logo This placement draws no advertiser mark of its own, so your logo shows on the others rather than here. 100% private. Your logo never leaves this device. Call-to-action buttonSnapchat Snapchat's published list for website attachments, 16 buttons. Apply Now is published for website and lead-form attachments only. Download PNG No email. No signup. No watermark. Or click any text inside the mockup to edit it in place. Edit text Company name Headline Primary text Description Caption The overlay carries two readings because Snapchat publishes two. Best practices (150 / 330) is the pair written for this format, and the one to use. Commercials (150 / 150) is the pair on the Commercial Specifications page. The chips carry Snapchat's pixels; the bands are drawn at Snapchat's 1080 x 1920 canvas, where those pixels work out at 7.81% and 17.19% of frame height. That conversion is arithmetic, not Snapchat's, and it is set out below. - 100% private - No data saved - No account - No watermark Your file is read in the browser and never sent anywhere. The export is a full-resolution PNG with no signup and no watermark. There is no paid tier of this tool. Mocking up a hiring ad? [RecruitmentAds.com builds the whole ad set from a vacancy URL →](https://recruitmentads.com/) Safe zone ## The Snapchat safe zone, and how firm it is Snapchat gives a fixed number and, on another page, says the interface that number protects against is not fixed. Both come from Snapchat's own pages, read on 16 August 2026, and both matter when you decide how much margin to leave. ### The figures: 150 px top, 330 px bottom One sentence carries Snapchat's only canvas-level safe zone, and it sits on the Creative Best Practices page rather than the specs page or the safe-zone page: > “Keep the top 150px and the bottom 330px of your canvas clear graphics or logos to prevent overlap with the Snapchat ad UI elements. Review Safe Zones for Ads on Snapchat for full details.” [Snapchat Business Help Center, Single Image or Video Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) · accessed 16 Aug 2026 Two things follow. It is a design recommendation, not an upload gate: nothing is rejected for breaking it. And the sentence carrying the numbers points you at a page that has none, which is where most Snapchat spec confusion starts. ### Do not go looking on the safe-zone page Snapchat's Safe Zones for Ads page defines the concept, asserts that buffers exist on every side, claims one unified specification across four formats, and states not one value. It sends you to a toggle inside Ads Manager instead: > “Each format has defined top, bottom, and side buffers that help keep critical elements visible. To review creative alignment, use the Safe Zone toggle in Ads Manager. Dynamic CTA variants themselves do not appear in Ads Preview.” [Snapchat Business Help Center, Safe Zones for Ads on Snapchat](https://businesshelp.snapchat.com/s/article/safe-zones?language=en_US) · accessed 16 Aug 2026 One practical note if you re-check it: businesshelp.snapchat.com returns an error panel to plain HTTP requests, so a command-line fetch shows an empty article. This page was read in a browser, and the figures really are absent rather than missed. ### Snapchat's own call to action moves, so 330 px is a floor Three Snap pages say the CTA is chosen per impression, and that the variants cannot be previewed: > “Eligible ads may serve with Dynamic CTAs (call to actions), which automatically optimizes CTA format and placement for each impression.” [Snapchat Business Help Center, Single Image or Video Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) · accessed 16 Aug 2026 > “Please Note: Dynamic CTA variants do not appear in Ads Preview. Following safe zone guidance helps keep key brand elements visible across these Dynamic CTA variants.” [Snapchat Business Help Center, Single Image or Video Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) · accessed 16 Aug 2026 If placement is optimised per impression, the region the CTA occupies is not fixed, and one static bottom reserve cannot fully describe it. That is the same reason TikTok gives for publishing no number at all. Snapchat publishes 330 px anyway, so treat it as a floor and give yourself a little more if the design allows. ### Pixels, not percentages, and never 40% Snapchat states its safe zone against “your canvas”, and it publishes two canvases: 1080 x 1920 on the Help Center, 720 x 1280 on its own marketing site. So the same figures cover different shares of the frame depending on which page you read. The conversions below are arithmetic, not Snapchat's: | Reserve | At 1080 x 1920 | At 720 x 1280 | | ----------------------- | -------------- | ------------- | | Top 150 px | 7.81% | 11.72% | | Bottom 330 px | 17.19% | 25.78% | | Top and bottom combined | 25.00% | 37.50% | At 1080 x 1920 the two reserves come to exactly a quarter of the canvas height, which is a quick check on your own layout. Neither column is a Snapchat figure, so do not quote either as one. The 40% figure often attributed to Snapchat is not Snapchat's. No Snap-owned page states 40% in any context (all eleven sources below, plus a targeted search, 16 August 2026). It is Meta's rule for Reels ads that carry disclaimers. ### What sits in the reserved space Snapchat names its interface elements more precisely than any other platform here, and never gives their geometry. Every row below is Snapchat naming its own element and the region it sits in: | Element | Region | Named by | | --------------------- | ------------------------------------------------- | ------------------------------------- | | Brand name | Bottom | Safe Zones for Ads | | Headline | Bottom, directly under the brand name | Safe Zones for Ads; Marketing API | | Call-to-action pill | Bottom | Safe Zones for Ads | | Progress bar | Named, region not stated | Safe Zones for Ads | | Collection thumbnails | “At the bottom of the Top Snap” | Marketing API, Dynamic Collection Ads | | AD slug | “The lower right corner of the Snap Ad” | Commercial Specifications | | 6 second ticker | “At the top of the screen within the buffer zone” | Commercial Specifications | That explains the asymmetry: a small top reserve for a ticker or progress bar, a large bottom reserve for the brand name, the headline stacked under it, the CTA pill, the collection thumbnails and the AD slug. Snapchat never says which element takes which part of the 330 px, so any component-by-component breakdown you find elsewhere was invented. It also publishes no side value at all, despite its safe-zone page saying side buffers exist. ### 175 and 269 are a different asset, do not mix them in Snapchat publishes a second pair of numbers, 175 px top and 269 px bottom, with text kept inside a box 300 px wide by 128 px high. Those belong to the Story Ad tile, a 360 x 600 image, not to the 1080 x 1920 canvas, so they cannot be converted to the top snap or compared with 150 and 330. The tile box is also the only horizontal safe zone Snapchat publishes anywhere, and it is a text box on a tile rather than a side margin on the canvas. > “For Story Ads that include CTA, the text in the supplied image should adhere to a 175px buffer zone at the top and 269 px buffer zone at the bottom of the tile image to avoid potential overlap.” [Snapchat Business Help Center, Story Ad Specifications](https://businesshelp.snapchat.com/s/article/story-ad-specs?language=en_US) · accessed 16 Aug 2026 ### Measurements of this mockup Published specs ## Snapchat ad specs The Single Image or Video specs page is one of the most complete any platform publishes, down to audio engineering targets. The Marketing API then adds things no help page states. Both are below, with Snapchat's own classification on every row. ### Single Image or Video (Top Snap) | Field | Value | Type | Source | Accessed | | ------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Full screen canvas | 1080 x 1920 px, 9:16, scaled proportionally to the original asset [Two resolutions](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c4-canvas-resolution) | Design recommendation | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Minimum image size | 720 x 1280 px, 9:16 required | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Aspect ratio | 9:16 storage and display ratio, 1:1 pixel ratio | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Length | “3 seconds to 30 minutes (if file size does not exceed 1 GB)” [Three answers](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c2-duration) | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Video under 3 seconds | Looped by Snapchat to meet the 3 second minimum | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Still image handling | “The image will be converted into a video of 5 second duration” | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Video file format | .mp4 or .mov, H.264 encoded | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Image file format | .jpg or .png (Ads Manager only) | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | File size | Video 1 GB or less, image 5 MB, Dynamic Ads 6 MB or less | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Brand name | Up to 32 characters with spaces [32 or 25](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c3-brand-name) | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Headline | Up to 34 characters with spaces | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Brand name rule | “The Brand Name must reflect the paying Advertiser and cannot be the same as your Headline” | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Audio channels | “Must utilize 2 channels (left and right) in a balanced way throughout” | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Audio target level | -16 LUFS | Design recommendation | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Audio codec, bitrate, bit depth | PCM or AAC, 192 kbps minimum, 16 or 24 bit only | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Upload-time crop | “If you're uploading an image or video that is not 720x1280px you'll have the ability to crop it to meet the specifications” | Technical requirement | [Single Image or Video specs](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 16 Aug 2026 | | Safe zone | Not published on this page. It links out to Safe Zones for Ads, which carries no number either; the 150 px and 330 px pair is on Creative Best Practices [Where the numbers are](https://recruitmentads.com/free-tools/ad-mockup/snapchat#safe-zone) | Design recommendation | [Single Image or Video specs ](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US)· [Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) | 16 Aug 2026 | | Audio sample rate | No value published for this format (48 KHz is published for Commercials only) | Technical requirement | [Single Image or Video specs ](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US)· [Commercial Specifications](https://businesshelp.snapchat.com/s/article/commercial-specs?language=en_US) | 16 Aug 2026 | ### What the Marketing API adds | Field | Value | Type | Source | Accessed | | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | --------------------------------------------------------------------------------------- | ----------- | | headline | Required. “Headline (displayed under brand name)”, 34 characters max | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | brand\_name | Required, “32 characters max” | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | top\_snap\_crop\_position | OPTIMIZED (default), MIDDLE, TOP, BOTTOM | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | cta\_color\_display\_mode | DEFAULT\_COLOR gives a white button with black text; AUTO\_COLOR\_DETECTION takes the colour from the Public Profile logo, and is what happens when the field is left out | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | forced\_view\_eligibility | FULL\_DURATION, SIX\_SECONDS or NONE | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | shareable | “Allow Users to Share with Friends”, true by default | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | | Creative name | 375 characters max | Technical requirement | [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | Two rows here appear on no help page. The API is where Snapchat states that the headline renders under the brand name, which is its own account of the bottom-left stacking order, and it is the only place Snapchat describes how the CTA button looks: white with black text, or a colour taken from your Public Profile logo, which is the default. ### Available calls to action, by attachment | Field | Value | Type | Source | Accessed | | ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------- | | Website attachment | Apply Now, Book Now, Buy Tickets, Get Now, Listen, More, Order Now, Play, Read, Shop Now, Show, Showtimes, Sign Up, View, Watch, Donate | Technical requirement | [CTAs by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) | 16 Aug 2026 | | Lead Form attachment | Apply Now, Book Now, Claim Sample, Free Trial, Get Coupon, Get Now, More, Request Appointment, Request Quote, Sign Up, Test Drive | Technical requirement | [CTAs by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) | 16 Aug 2026 | | App Install attachment | Book Now, Download, Get Now, Install Now, Order Now, Play, Shop Now, Sign Up, Use App | Technical requirement | [CTAs by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) | 16 Aug 2026 | | Deep Link attachment | More, Open App, Play, Shop Now, Sign Up, Try, Use App | Technical requirement | [CTAs by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) | 16 Aug 2026 | | AR Lens attachment | Book Now, Directions, Download, Get Now, Install Now, Order Now, Play, Play Game, Shop Now, Try, Use App, Vote, Watch | Technical requirement | [CTAs by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) | 16 Aug 2026 | | CTA label length | No character limit published for any CTA label | Technical requirement | [CTAs by Attachment ](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US)· [Marketing API, Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 16 Aug 2026 | Apply Now is published for exactly two attachment types, Website and Lead Form, which is the row that matters for a hiring ad. The Marketing API mapping agrees, listing APPLY\_NOW under web view, lens web view and lead generation only. ### Crop behaviour Snapchat crops the top snap to fill the 9:16 frame and lets you choose the anchor. The Marketing API publishes four values for top\_snap\_crop\_position: OPTIMIZED, which is the default, plus MIDDLE, TOP and BOTTOM. What OPTIMIZED optimises for is not published, and neither is what happens on screens taller than 9:16. Meta documents that case; Snapchat does not. ### What Snapchat does not publish Snapchat gives no figure for any of these. If a spec sheet hands you one, it did not come from Snapchat. | Not published | Pages checked | Accessed | | --------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | Any side, left or right safe-zone value for the top snap canvas, although the safe-zone page states that side buffers exist | Safe Zones, Creative Best Practices, Single Image or Video specs, Commercial specs, Story Ad specs, the marketing spec sheet, the Ads API | 16 Aug 2026 | | Any numeric safe zone on the page dedicated to safe zones | Safe Zones for Ads on Snapchat, read from the rendered page | 16 Aug 2026 | | Any safe zone expressed as a percentage | Every Snap-owned page in the source list | 16 Aug 2026 | | A 40% figure in any context | Every Snap-owned page plus a targeted search; the 40% rule is Meta's | 16 Aug 2026 | | Any height, width or inset for the CTA pill, brand name, headline or progress bar | Safe Zones, the attachment pages, the Ads API | 16 Aug 2026 | | Any pixel height for the attachment bar or the collection thumbnail strip | Ads API and every attachment help page; the only geometry is the word “bottom” | 16 Aug 2026 | | Which interface element consumes which portion of the 330 px | Safe Zones, Creative Best Practices, Commercial specs | 16 Aug 2026 | | Zoom, letterbox or pillarbox behaviour on screens taller than 9:16 | All Snap pages and the Ads API; only the upload crop tool and four crop anchors are published, and OPTIMIZED is undefined | 16 Aug 2026 | | A downloadable safe-zone template or overlay file | Safe Zones for Ads on Snapchat, which points at an Ads Manager toggle instead | 16 Aug 2026 | | The set of Dynamic CTA formats and placements | Safe Zones, Creative Best Practices, Website Attachment specs; Snapchat states the variants cannot be previewed | 16 Aug 2026 | | A reconciliation of “click” and “swipe up” | Attachment Overview and Website Attachment specs against the Ads API | 16 Aug 2026 | | Audio sample rate for Single Image or Video ads | Single Image or Video specs; 48 KHz is published for Commercials only | 16 Aug 2026 | | Any Snap-owned Collection Ads safe zone | Searched; the collection-ads and collection-ads-specs article slugs both return 404, so the 150 / 450 figure in circulation has no Snap source | 16 Aug 2026 | Which number to use ## Six Snapchat figures that depend on the page you read Five of these sit between pages Snapchat publishes itself. The sixth is Meta's, kept here because it is where the 40% figure so often attributed to Snapchat actually lives. Here is the number to build to, with the sources under it. - Snapchat's dedicated safe-zone page carries no number, and two other Snap pages give different ones. For a Single Image or Video ad, use 150 px top and 330 px bottom: that pair is on the page written for this format. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c1-safe-zone-page) - Snapchat publishes two canvas resolutions for the same ad. Build at 1080 x 1920: the Help Center treats it as the canvas and 720 x 1280 as the floor, while the marketing site publishes the floor as the resolution. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c4-canvas-resolution) - Snapchat publishes 30 minutes and 180 seconds for the same ad. 180 seconds satisfies all three pages. The Story Ad page constrains the same ad when it runs inside a Story, which may be the reconciliation, but no Snapchat page says so. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c2-duration) - Snapchat's brand name limit is 32 characters on three surfaces and 25 on a fourth. Use 32. Three Snapchat sources say 32, including the Marketing API schema; only the marketing spec sheet says 25. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c3-brand-name) - Snapchat's help pages say click and its API docs say swipe up. Treat the tappable CTA pill as current: the Help Center is the more actively maintained surface, and it carries the Dynamic CTA language the API docs lack. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#sc-c6-click-or-swipe) - Meta's dedicated safe-zone page carries no numbers, and adds a 40% rule found nowhere else. Use the placement pages' figures. Treat 40% as the operative bottom reserve only for Reels ads that carry disclaimers; that rule appears on this one page. [The sources, side by side](https://recruitmentads.com/free-tools/ad-mockup/snapchat#c5-safe-zone-page-empty) ### The sources behind each one Source conflict ### Snapchat's dedicated safe-zone page carries no number, and two other Snap pages give different ones The page that has the figures ends by sending readers to the page that has none. | Source | Value | Type | Accessed | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------- | --------------------- | ----------- | | [Snapchat Business Help Center · Safe Zones for Ads on Snapchat](https://businesshelp.snapchat.com/s/article/safe-zones?language=en_US) | None published | Not published | 16 Aug 2026 | | [Snapchat Business Help Center · Single Image or Video Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) | 150 px top · 330 px bottom | Design recommendation | 16 Aug 2026 | | [Snapchat Business Help Center · Commercial Specifications](https://businesshelp.snapchat.com/s/article/commercial-specs?language=en_US) | 150 px top · 150 px bottom | Design recommendation | 16 Aug 2026 | ### Verbatim wording from the pages What to use For a Single Image or Video ad, use 150 px top and 330 px bottom: that pair is on the page written for this format. The 150 px bottom belongs to Commercials, which support only Web View and AR Lens attachments and therefore carry less bottom furniture. Snapchat never states that as the reason, so it is a reading, not a reconciliation. Last checked 16 Aug 2026 Source conflict ### Snapchat publishes two canvas resolutions for the same ad The safe zone is stated in pixels against “your canvas”, so which canvas you believe changes what the pixels cover. | Source | Value | Type | Accessed | | ------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- | --------------------- | ----------- | | [Snapchat Business Help Center · Single Image or Video Specifications](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 1080 x 1920 px canvas, 720 x 1280 px minimum | Technical requirement | 16 Aug 2026 | | [Snapchat Business Help Center · Commercial Specifications](https://businesshelp.snapchat.com/s/article/commercial-specs?language=en_US) | 1080 x 1920 px | Technical requirement | 16 Aug 2026 | | [Snapchat for Business · Ad formats](https://forbusiness.snapchat.com/advertising/ad-formats) | 720 x 1280 px | Technical requirement | 16 Aug 2026 | ### Verbatim wording from the pages What to use Build at 1080 x 1920: the Help Center treats it as the canvas and 720 x 1280 as the floor, while the marketing site publishes the floor as the resolution. Keep the safe zone in pixels. The same 150 px and 330 px cover different shares of the frame on Snapchat's own two resolutions, which is why no percentage can be quoted as Snapchat's figure. Last checked 16 Aug 2026 Source conflict ### Snapchat publishes 30 minutes and 180 seconds for the same ad A tenfold difference between two Snap help articles, both read on the same day. | Source | Value | Type | Accessed | | ------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | --------------------- | ----------- | | [Snapchat Business Help Center · Single Image or Video Specifications](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 3 seconds to 30 minutes | Technical requirement | 16 Aug 2026 | | [Snapchat Business Help Center · Story Ad Specifications](https://businesshelp.snapchat.com/s/article/story-ad-specs?language=en_US) | Up to 180 seconds | Technical requirement | 16 Aug 2026 | | [Snapchat for Business · Ad formats](https://forbusiness.snapchat.com/advertising/ad-formats) | 3 to 180 seconds | Technical requirement | 16 Aug 2026 | ### Verbatim wording from the pages What to use 180 seconds satisfies all three pages. The Story Ad page constrains the same ad when it runs inside a Story, which may be the reconciliation, but no Snapchat page says so. Last checked 16 Aug 2026 Source conflict ### Snapchat's brand name limit is 32 characters on three surfaces and 25 on a fourth One of the four is the schema that actually gates creative creation. | Source | Value | Type | Accessed | | ------------------------------------------------------------------------------------------------------------------------------------------------- | ------------- | --------------------- | ----------- | | [Snapchat Business Help Center · Single Image or Video Specifications](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) | 32 characters | Technical requirement | 16 Aug 2026 | | [Snap Marketing API · Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | 32 characters | Technical requirement | 16 Aug 2026 | | [Snapchat for Business · Ad formats](https://forbusiness.snapchat.com/advertising/ad-formats) | 25 characters | Technical requirement | 16 Aug 2026 | ### Verbatim wording from the pages What to use Use 32. Three Snapchat sources say 32, including the Marketing API schema; only the marketing spec sheet says 25. The headline limit is 34 on all four sources and is not in dispute. Last checked 16 Aug 2026 Source conflict ### Snapchat's help pages say click and its API docs say swipe up Two different affordances that occupy two different amounts of the bottom reserve. Snapchat reconciles them nowhere. | Source | Value | Type | Accessed | | ---------------------------------------------------------------------------------------------------------------------------------------------- | -------- | ---------------- | ----------- | | [Snapchat Business Help Center · Attachment Overview](https://businesshelp.snapchat.com/s/article/ad-attachments-overview?language=en_US) | Click | Design guideline | 16 Aug 2026 | | [Snapchat Business Help Center · Website Attachment Specifications](https://businesshelp.snapchat.com/s/article/specs-web-view?language=en_US) | Click | Design guideline | 16 Aug 2026 | | [Snap Marketing API · Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) | Swipe up | Design guideline | 16 Aug 2026 | ### Verbatim wording from the pages What to use Treat the tappable CTA pill as current: the Help Center is the more actively maintained surface, and it carries the Dynamic CTA language the API docs lack. The mockup above draws a small upward chevron over the pill, which is a reading of the swipe-up wording rather than a figure Snapchat publishes. Last checked 16 Aug 2026 Source conflict ### Meta's dedicated safe-zone page carries no numbers, and adds a 40% rule found nowhere else The page that exists to explain safe zones is qualitative; the figures live on the placement pages it never cites. | Source | Value | Type | Accessed | | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------- | --------------------- | ---------- | | [Meta Ads Guide · Placement pages (Reels, Stories)](https://www.facebook.com/business/ads-guide/update/video/instagram-reels) | 14% top · 35% bottom · 6% each side | Design recommendation | 5 Aug 2026 | | [Meta Business Help Centre · About text overlays and the safe zone for ads on Facebook and Instagram](https://www.facebook.com/business/help/980593475366490) | None published | Not published | 5 Aug 2026 | | [Meta Business Help Centre · Same page, Reels ads carrying disclaimers](https://www.facebook.com/business/help/980593475366490) | 40% bottom | Design guideline | 5 Aug 2026 | ### Verbatim wording from the pages What to use Use the placement pages' figures. Treat 40% as the operative bottom reserve only for Reels ads that carry disclaimers; that rule appears on this one page. Three bottom figures (20%, 35%, 40%) circulate across Meta's own documentation with no page reconciling them. Last checked 5 Aug 2026 Meta's dedicated safe-zone page fails the same way Snapchat's does, and it is the source of the 40% rule. [See the Facebook page](https://recruitmentads.com/free-tools/ad-mockup/facebook#conflicts) · [All platforms on the hub](https://recruitmentads.com/free-tools/ad-mockup) ### Every source on this page Each figure above carries its source inline. The full list, all accessed 16 August 2026: - [Snapchat Business Help Center: Single Image or Video Specifications](https://businesshelp.snapchat.com/s/article/top-snap-specs?language=en_US) - [Snapchat Business Help Center: Safe Zones for Ads on Snapchat](https://businesshelp.snapchat.com/s/article/safe-zones?language=en_US) - [Snapchat Business Help Center: Single Image or Video Creative Best Practices](https://businesshelp.snapchat.com/s/article/snap-ads-practices?language=en_US) - [Snapchat Business Help Center: Commercial Specifications](https://businesshelp.snapchat.com/s/article/commercial-specs?language=en_US) - [Snapchat Business Help Center: Story Ad Specifications](https://businesshelp.snapchat.com/s/article/story-ad-specs?language=en_US) - [Snapchat Business Help Center: Attachment Overview](https://businesshelp.snapchat.com/s/article/ad-attachments-overview?language=en_US) - [Snapchat Business Help Center: Website Attachment Specifications](https://businesshelp.snapchat.com/s/article/specs-web-view?language=en_US) - [Snapchat Business Help Center: Available Calls-to-Action by Attachment](https://businesshelp.snapchat.com/s/article/attachment-ctas?language=en_US) - [Snapchat for Business: Ad formats](https://forbusiness.snapchat.com/advertising/ad-formats) - [Snap Marketing API: Creatives](https://developers.snap.com/marketing-api/Ads-API/creatives) - [Snap Marketing API: Dynamic Collection Ads](https://developers.snap.com/marketing-api/Ads-API/dynamic-collections-ads) - [Meta Business Help Centre: About text overlays and the safe zone (where the 40% rule lives)](https://www.facebook.com/business/help/980593475366490) Last verified 16 August 2026. The Help Center pages are read from the rendered page in a browser, because businesshelp.snapchat.com returns an error panel to plain HTTP requests. Volatile figures (the safe-zone pair, the Dynamic CTA language, character limits) are re-checked quarterly; stable ones (aspect ratio, file caps, audio targets) annually. Other platforms ## Safe zones and specs for the other placements Each page carries that platform's published specs and its safe zone, sourced and dated. Instagram is the useful comparison here: Meta publishes percentages where Snapchat publishes pixels, and the two do not convert into each other. ### [Instagram](https://recruitmentads.com/free-tools/ad-mockup/instagram) [Reels · Story · Feed](https://recruitmentads.com/free-tools/ad-mockup/instagram) [3 placements in the tool](https://recruitmentads.com/free-tools/ad-mockup/instagram) [Safe zone published](https://recruitmentads.com/free-tools/ad-mockup/instagram) ### [TikTok](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [For You](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/tiktok) [No published figure](https://recruitmentads.com/free-tools/ad-mockup/tiktok) ### [Facebook](https://recruitmentads.com/free-tools/ad-mockup/facebook) [Story · Reels · Feed](https://recruitmentads.com/free-tools/ad-mockup/facebook) [3 placements in the tool](https://recruitmentads.com/free-tools/ad-mockup/facebook) [Two safe-zone readings published](https://recruitmentads.com/free-tools/ad-mockup/facebook) ### [LinkedIn](https://recruitmentads.com/free-tools/ad-mockup/linkedin) [Feed](https://recruitmentads.com/free-tools/ad-mockup/linkedin) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/linkedin) [No safe zone published](https://recruitmentads.com/free-tools/ad-mockup/linkedin) ### [YouTube](https://recruitmentads.com/free-tools/ad-mockup/youtube) [In-Stream](https://recruitmentads.com/free-tools/ad-mockup/youtube) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/youtube) [Safe zone published in pixels](https://recruitmentads.com/free-tools/ad-mockup/youtube) ### [X](https://recruitmentads.com/free-tools/ad-mockup/x) [Feed](https://recruitmentads.com/free-tools/ad-mockup/x) [1 placement in the tool](https://recruitmentads.com/free-tools/ad-mockup/x) [No published figure](https://recruitmentads.com/free-tools/ad-mockup/x) FAQ ## Snapchat safe-zone questions ### Does Snapchat publish a safe zone? Yes, in pixels. Snapchat's Single Image or Video Creative Best Practices page says to keep the top 150 px and the bottom 330 px of your canvas clear of graphics and logos, read 16 August 2026. It is a design recommendation, not an upload gate: nothing is rejected for breaking it. The page Snapchat dedicates to safe zones carries no number at all. ### What is Snapchat's safe zone as a percentage? Snapchat never gives one. It gives pixels against your canvas, and it publishes two different canvases: 1080 x 1920 on the Help Center, 720 x 1280 on its own marketing site. The same 150 px and 330 px are 7.81% and 17.19% of the taller canvas and 11.72% and 25.78% of the shorter one. Those conversions are arithmetic, not Snapchat's, so use the pixels. ### Is Snapchat's safe zone 40%? No. No Snap-owned page states 40% in any context (eleven Snap sources plus a targeted search, 16 August 2026). The 40% belongs to Meta, which asks for the bottom 40% of a Reels ad to stay clear when the ad carries disclaimers. Quoting it as Snapchat's figure is a fabrication. ### Why do Snapchat's own pages give different bottom reserves? Because they describe different formats. Creative Best Practices gives 330 px for a Single Image or Video ad; Commercial Specifications gives 150 px for a Commercial. Commercials support only Web View and AR Lens attachments, so they carry less furniture at the bottom, but Snapchat never states that as the reason. For a Single Image or Video ad, design to 330 px. Both figures were read on 16 August 2026. ### What sits inside Snapchat's bottom safe zone? Snapchat names the occupants on its safe-zone page: brand name, headline, call-to-action pill and progress bar. The Marketing API adds that the headline renders under the brand name, and the Dynamic Collection Ads docs put the collection thumbnails at the bottom of the top snap. The Commercials page puts the AD slug in the lower right corner. Snapchat never says which element takes which part of the 330 px. ### Does Snapchat's safe zone move? The thing it protects against does. Three Snap pages state that CTA format and placement are optimised for each impression, and that the Dynamic CTA variants do not appear in Ads Preview (all read 16 August 2026). So treat 330 px as a floor rather than an exact constant. ### What size should a Snapchat ad be? Full screen, 9:16, on a 1080 x 1920 canvas, with 720 x 1280 as the minimum image size. Video is .mp4 or .mov, H.264, up to 1 GB, from 3 seconds to 30 minutes on the spec page. Images are .jpg or .png up to 5 MB and are converted into a 5 second video. Brand name up to 32 characters, headline up to 34. All from Snapchat's Single Image or Video specs, read 16 August 2026. ### How long can a Snapchat ad be? It depends which Snapchat page you read. The Single Image or Video specs say 3 seconds to 30 minutes if the file stays under 1 GB. The Story Ad specs say up to 180 seconds for the same ad. The marketing spec sheet says 3 to 180 seconds. All three were read on 16 August 2026, and 180 seconds is the only length that satisfies all of them. ### Which call to action can a recruitment ad use on Snapchat? Apply Now, and it is published for exactly two attachment types: Website and Lead Form. It is not available on App Install, Deep Link or AR Lens attachments. The labels are a closed vocabulary rather than a free text field, and Snapchat publishes no character limit for them. Read from Snapchat's CTAs by Attachment page on 16 August 2026. ### Is this tool free? Yes, and it is 100% private: nothing is saved or uploaded, your file is read in the browser and never leaves your device. No account, no email, no watermark, and there is no paid tier of this tool. This is RecruitmentAds ## Paste a vacancy link. Get the finished ad set back. We turn one vacancy URL into a complete set of hiring ads: an on-brand video plus the static sizes, cut for Meta and LinkedIn. Recruiters ship a campaign in minutes. Marketing keeps control of the brand. - Video and static from one link - Sized per placement, Meta and LinkedIn - Your fonts, colours and logo, locked [See RecruitmentAds Studio](https://recruitmentads.com/recruitment-video)[Keep using the mockup tool →](https://recruitmentads.com/free-tools/ad-mockup/snapchat#tool) Instagram, Facebook and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of ByteDance Ltd. LinkedIn is a trademark of LinkedIn Corporation. YouTube is a trademark of Google LLC. Snapchat is a trademark of Snap Inc. X is a trademark of X Corp. RecruitmentAds.com is not affiliated with, endorsed by or sponsored by any of these companies. The placement previews on this page are illustrative recreations built from published specifications. They are not screenshots of the apps and may differ from the current product. Specification figures are quoted from each platform’s own documentation with the date they were read.