Does LinkedIn publish a safe zone?

No. Not for single image ads, not for video ads, not for carousel, and not for Connected TV. The concept appears nowhere in LinkedIn's ad documentation, in pixels, percentages or prose (checked 16 August 2026). Any LinkedIn safe-zone figure you find was written by somebody other than LinkedIn.

Is the LinkedIn headline limit 60 or 70 characters?

70 to avoid truncation, 200 as the hard maximum. Both the Help Centre and Marketing Solutions give 70 and 200 on both feed formats (accessed 16 August 2026). The 60 comes from a single overview page, under a heading that reads Best Practices, where LinkedIn advises keeping the headline under 60 characters. It is copy advice, not a limit.

What size should a LinkedIn ad image be?

For single image ads: 1200 x 628 px landscape at 1.91:1, 1200 x 1200 px square, or 720 x 900 px vertical at 4:5. Files are JPG, PNG or GIF, up to 5 MB, up to 7680 x 4320 px (Help Centre, single image ads, accessed 16 August 2026). If you have seen 1200 x 627, that is the LinkedIn Ads Guide, read the same day. Use 628, the figure both dedicated spec pages agree on.

Does LinkedIn support 9:16 vertical?

For video, yes: 720 x 1280 recommended, 360 x 640 minimum, 1080 x 1920 maximum (Help Centre, video ads, accessed 16 August 2026). For single image ads, no: vertical tops out at 4:5, and LinkedIn states that 1:1.91 vertical images get borders added to either side to fit the image frame. Both vertical formats carry one more restriction, stated once: paid vertical assets serve on mobile devices only.

What frame rate should I export a LinkedIn video at?

Below 30 fps if you want to satisfy the requirement page. The Help Centre states less than 30 FPS as a requirement and Marketing Solutions recommends 30 frames per second, both read on 16 August 2026. Read literally, following the recommendation breaks the requirement, and 30 fps is the most common export setting there is.

Does anything cover a LinkedIn feed ad?

Nothing sits on top of it. LinkedIn's interface sits above the creative (profile picture, company name, follower count, the Promoted label and the intro text) and below it (headline bar, destination link, CTA button, reaction counts and the Like, Comment and Share row). Your image or video is not overlaid the way it is on TikTok or Stories, so you can use the full frame. LinkedIn publishes no pixel dimensions for any of that chrome, which is why the figures on this page are labelled as measurements of the mockup.

Yes. Your file is read in the browser and never uploaded. No account, no email, no watermark on the export, and there is no paid tier of this tool.

Free tool · LinkedIn

LinkedIn ad specs, and the safe zone LinkedIn never published

There is no LinkedIn safe zone to design to, for any ad format. Nothing is drawn over the creative in a feed card either: LinkedIn's interface sits above and below it. Every size and character limit LinkedIn does publish is below, dated.

No safe zone published
Nothing covers your creative
Checked 16 Aug 2026

The interactive mockup needs JavaScript. Everything the overlay shows, from what the interface covers to which placements take which format, is also written out on this page.

LinkedIn Feed placement around a 9:16 sample recruitment ad. Interface overlay on.

Sample: a recruitment ad made with RecruitmentAds.com

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Sample creative

Formatdetected 9:16

Placement7 of 11 placements take 9:16

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Call-to-action buttonLinkedIn Feed

LinkedIn's Sponsored Content list, 13 buttons. Lead-gen creatives render the same Apply as Apply now.

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The interactive mockup needs JavaScript. Everything it shows is also written out on this page: the safe-zone section covers what sits around the creative, and the tables carry every figure LinkedIn publishes for its feed formats.

One placement, four shapes. The feed card here accepts vertical, 4:5, square and landscape, because LinkedIn video ads take all four (Help Centre, video ads, read 16 August 2026). Single image ads do not: vertical images top out at 4:5, and LinkedIn says 1:1.91 vertical images get borders added to either side. If you are checking a static image, use 1.91:1, 1:1 or 4:5.

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Safe zone

LinkedIn has no safe zone, and mostly does not need one

No LinkedIn page gives a safe zone, safe area, title safe or text-overlay reserve, in any unit, for any format. The reason it matters less than it sounds: a feed ad is framed rather than covered. What that does and does not protect you from is below.

Where the figure would be, if LinkedIn published one

These are the pages a safe zone would sit on, and what each carries instead. Two of them are the same article served on LinkedIn's two Help Centre hosts.

Even the broadcast format has no safe area

Title safe and action safe are television vocabulary, and LinkedIn runs a Connected TV format. It specifies that format down to the loudness target and the chroma subsampling mode, and still gives no safe area. So the gap is not a feed-page oversight.

LinkedIn Connected TV ads

Field	Value	Type	Source	Accessed
Aspect ratio	16:9	Technical requirement	Help Centre, CTV ads	16 Aug 2026
Resolution	1920 x 1080 or 1280 x 720, with 1920 x 1080 recommended	Technical requirement	Help Centre, CTV ads	16 Aug 2026
Frame rate	23.98, 24, 25, 29.97 or 30 fps based on the native rate, and it must be constant	Technical requirement	Help Centre, CTV ads	16 Aug 2026
Audio	2-channel, -23 integrated LUFS, PCM (16 or 24-bit preferred) or AAC, 192 Kbps minimum, 48 kHz	Technical requirement	Help Centre, CTV ads	16 Aug 2026
Chroma subsampling	4:2:0, with 4:2:2 recommended	Technical requirement	Help Centre, CTV ads	16 Aug 2026
Title safe or action safe area	Not published	Technical requirement	Help Centre, CTV ads	16 Aug 2026

The pattern holds across every LinkedIn property: the more technical the page, the more detail about the file and the same silence about the interface.

What actually sits around a LinkedIn feed ad

The feed card frames your creative rather than covering it. Above the image or video: profile picture, company name, follower count, the Promoted label and the intro text. Below it: headline bar, destination link, CTA button, reaction counts and the Like, Comment and Share row. Nothing sits on top. That is the real difference from TikTok, Stories and Reels, and it means you can use the full frame instead of leaving margin you do not need.

One thing it does not protect you from. LinkedIn publishes no pixel dimension for any part of that chrome, so how much vertical space your creative gets in a scroll is undocumented, and the card is only one of the places your ad runs. Single image ads also serve on the LinkedIn Audience Network, on third-party apps and sites, where LinkedIn's own page says the character limits might vary and the description starts displaying.

The one rendering statement LinkedIn makes about any format:

“We recommend using vertical aspect ratios for single image ads; however, paid vertical assets will only serve on mobile devices. While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the image to fit in the image frame”

LinkedIn Help Centre, single image ads specifications · accessed 16 Aug 2026

That is the entire corpus of LinkedIn crop, border and letterbox guidance. There is one more sentence about organic reshares, warning that square and vertical images might be cropped when ads are shared organically, and nothing else for any format.

LinkedIn's own preview cuts your image off

If your ad looks cropped in Preview or Show in feed, that is LinkedIn's preview, not your creative. It says so, under a heading that reads Here's a tip:

“When you view your ad in Preview or Show in feed mode before launching your ad set, the ad image might appear to be cut off. However, the entire ad will appear in the live version.”

LinkedIn Help Centre, Single Image Ads overview · accessed 16 Aug 2026

No number, no threshold, no format. It gives you no way to work out the real crop, and neither can any tool, this one included.

150 characters is not the cut-off

LinkedIn publishes 150 characters as the length that avoids truncation, and never publishes where truncation actually happens. Those are two different claims, and mixing them up is the most common mistake in LinkedIn ad copy advice. LinkedIn also hedges the same 150 three ways across three pages: to avoid truncation, to avoid truncation on most devices, and to avoid truncation on some devices.

So write to 150 to keep the opening intact on the most devices LinkedIn will commit to, and treat 3,000 as the hard limit for feed formats. Any specific “see more” cut-off you find elsewhere is unsourced until whoever published it names a LinkedIn page.

Published specs

LinkedIn ad specs and character limits

Every character count LinkedIn publishes is two numbers, not one: a soft figure that avoids truncation and a hard maximum, three to twenty times higher. Both are in every table, because writing to the wrong one either truncates your copy or wastes half the field.

Single image ads, text and file

Field	Value	Type	Source	Accessed
Introductory text, to avoid truncation	150 characters, including spaces, emojis and punctuation	Design recommendation	Help Centre, single image ads	16 Aug 2026
Introductory text, hard maximum	3,000 characters Three other maximums	Technical requirement	Help Centre, single image ads	16 Aug 2026
Headline, to avoid truncation	70 characters Not 60	Design recommendation	Help Centre, single image ads · Marketing Solutions, single image specs	16 Aug 2026
Headline, hard maximum	200 characters	Technical requirement	Help Centre, single image ads	16 Aug 2026
Description, to avoid truncation	100 characters 70 on the other page	Design recommendation	Help Centre, single image ads	16 Aug 2026
Description, hard maximum	300 characters	Technical requirement	Help Centre, single image ads	16 Aug 2026
Ad name	255 characters	Technical requirement	Help Centre, single image ads	16 Aug 2026
Destination URL	2,000 characters, http:// or https:// prefix required	Technical requirement	Help Centre, single image ads	16 Aug 2026
File type	JPG, PNG or GIF	Technical requirement	Help Centre, single image ads	16 Aug 2026
Animated GIF frames	250 frames or shorter	Technical requirement	Help Centre, single image ads · Developer docs, images API	16 Aug 2026
File size	5 MB	Technical requirement	Help Centre, single image ads · Marketing Solutions, single image specs	16 Aug 2026
Maximum dimensions	7680 x 4320 px	Technical requirement	Help Centre, single image ads	16 Aug 2026
Thumbnail rendering threshold	Images under 401 px wide display as a thumbnail image	Technical requirement	Help Centre, single image ads	16 Aug 2026
Description rendering threshold	The description displays when the image is under 200 px wide, or when the ad serves beyond the feed through the LinkedIn Audience Network	Guideline	Help Centre, single image ads	16 Aug 2026
Call to action options	Ten: Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo	Guideline	Marketing Solutions, single image specs · Marketing Solutions, video specs	16 Aug 2026
Call to action label length	No character limit published	Technical requirement	Marketing Solutions, single image specs	16 Aug 2026
Safe zone	No figure published, in any unit Why there is none	Technical requirement	Help Centre, single image ads	16 Aug 2026

Two of these rows describe rendering rather than limits. Under 401 px wide, the image is drawn as a thumbnail; under 200 px wide, the description field starts appearing. Both thresholds sit on the Help Centre page and on no other LinkedIn property.

Single image ads, aspect ratios

Field	LinkedIn recommends	Minimum to maximum	Type	Source	Accessed
Landscape 1.91:1	1200 x 628 px 627 in the Ads Guide	640 x 360 px to 7680 x 4320 px	Design recommendation	Help Centre, single image ads	16 Aug 2026
Square 1:1	1200 x 1200 px	360 x 360 px to 4320 x 4320 px	Design recommendation	Help Centre, single image ads	16 Aug 2026
Vertical 4:5	720 x 900 px	360 x 640 px to 2430 x 4320 px	Design recommendation	Help Centre, single image ads	16 Aug 2026
Vertical 2:3	600 x 900 px	Not published	Design recommendation	Marketing Solutions, single image specs	16 Aug 2026
Vertical 1:1.91	628 x 1200 px	360 x 640 px to 2430 x 4320 px	Design recommendation	Marketing Solutions, single image specs	16 Aug 2026

The 4:5 minimum, 360 x 640, is a 9:16 frame rather than a 4:5 one. LinkedIn does not explain that, and it is recorded here rather than resolved. The first three rows are the Help Centre's list. The last two exist only on Marketing Solutions, which presents 1:1.91 and 2:3 as first-class vertical ratios while the Help Centre calls 1:1.91 supported but bordered. 2:3 appears on that one page and nowhere else in LinkedIn's documentation. LinkedIn publishes these three columns without classifying them, so the Type column describes the recommendation; the minimum and maximum are the bounds stated alongside it on the same page.

Video ads

Field	Value	Type	Source	Accessed
Introductory text, to avoid truncation	150 characters, including spaces, emojis and punctuation	Design recommendation	Help Centre, video ads	16 Aug 2026
Introductory text, hard maximum	3,000 characters 600 on the other page	Technical requirement	Help Centre, video ads	16 Aug 2026
Emoji cap	10 emojis	Technical requirement	Help Centre, video ads	16 Aug 2026
Headline, to avoid truncation	70 characters, hedged “on most devices”	Design recommendation	Help Centre, video ads	16 Aug 2026
Headline, hard maximum	200 characters	Technical requirement	Help Centre, video ads	16 Aug 2026
Description field	No description field is published for video ads	Technical requirement	Help Centre, video ads · Marketing Solutions, video specs	16 Aug 2026
Ad name	255 characters	Technical requirement	Help Centre, video ads	16 Aug 2026
Duration	3 seconds to 30 minutes	Technical requirement	Help Centre, video ads · Marketing Solutions, video specs	16 Aug 2026
Duration, recommended	15 to 30 seconds for all placements	Design recommendation	Help Centre, video ads	16 Aug 2026
Duration, in-stream	Up to 90 seconds	Technical requirement	Help Centre, video ads	16 Aug 2026
File size	Between 75 KB and 500 MB	Technical requirement	Help Centre, video ads · Developer docs, videos API	16 Aug 2026
File format	MP4	Technical requirement	Help Centre, video ads	16 Aug 2026
Codec	H.264 or VP8	Technical requirement	Help Centre, video ads	16 Aug 2026
Frame rate	Less than 30 FPS 30 recommended elsewhere	Technical requirement	Help Centre, video ads	16 Aug 2026
Audio format	AAC or MPEG4	Technical requirement	Help Centre, video ads · Marketing Solutions, video specs	16 Aug 2026
Audio size	Less than 64 KHz	Technical requirement	Help Centre, video ads	16 Aug 2026
Captions	Must be in SRT format, with text only inside the SRT file	Technical requirement	Help Centre, video ads	16 Aug 2026
Custom thumbnail	JPG or PNG, 2 MB maximum	Technical requirement	Help Centre, video ads · Marketing Solutions, video specs	16 Aug 2026
Aspect ratio tolerance	5%	Technical requirement	Marketing Solutions, video specs	16 Aug 2026
Safe zone	No figure published, in any unit Why there is none	Technical requirement	Help Centre, video ads	16 Aug 2026

The 5% aspect ratio tolerance is published on Marketing Solutions and on no Help Centre page. It is the only tolerance figure LinkedIn publishes for any ad format.

Video ads, aspect ratios

Field	LinkedIn recommends	Minimum to maximum	Type	Source	Accessed
Horizontal 16:9	1920 x 1080 px, or 1200 x 675 px	640 x 360 px to 1920 x 1080 px	Design recommendation	Help Centre, video ads	16 Aug 2026
Square 1:1	No recommended value published	360 x 360 px to 1920 x 1920 px	Design recommendation	Help Centre, video ads	16 Aug 2026
Vertical 4:5	720 x 900 px	360 x 450 px to 1080 x 1350 px	Design recommendation	Help Centre, video ads	16 Aug 2026
Vertical 9:16	720 x 1280 px	360 x 640 px to 1080 x 1920 px	Design recommendation	Help Centre, video ads	16 Aug 2026

Square is the only ratio on the page with no recommended value; the other three have one. Both vertical ratios carry a restriction stated once, on the single image page: paid vertical assets serve on mobile devices only.

Carousel and text ads

Field	Value	Type	Source	Accessed
Carousel, introductory text, to avoid truncation	150 characters, hedged “on some devices”	Design recommendation	Help Centre, Sponsored Content	16 Aug 2026
Carousel, introductory text, hard maximum	255 characters 3,000 on the feed pages	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Carousel, headline per card	A maximum of two lines before truncation	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Carousel, card render size	Images are scaled to 312 x 312 px	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Carousel, card image recommended	1080 x 1080 px, 1:1	Design recommendation	Help Centre, Sponsored Content	16 Aug 2026
Carousel, card image maximum	4320 x 4320 px, 10 MB	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Carousel, card formats	JPG, PNG or GIF (non-animated only)	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Carousel, card count	Two minimum, ten maximum	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Text ads, headline	25 characters including spaces	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Text ads, description	75 characters including spaces	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026
Text ads, image	100 x 100 px, JPG or PNG, 2 MB or smaller	Technical requirement	Help Centre, Sponsored Content	16 Aug 2026

Two figures here are unusual. The carousel headline is the only text limit LinkedIn expresses in lines rather than characters anywhere in its ad documentation, and it gives no character equivalent and no line height. The 312 x 312 render size is the actual size a card is drawn at, which no other platform in this section publishes for any format: LinkedIn recommends a 1080 x 1080 asset and then scales it down by roughly three and a half times. The two figures are LinkedIn's; that arithmetic is ours.

What the API says, where it differs from the spec pages

Field	Value	Type	Source	Accessed
Image pixel cap	Less than 36,152,320 pixels	Technical requirement	Developer docs, images API	16 Aug 2026
Alt text, maximum	4,086 characters	Technical requirement	Developer docs, images API	16 Aug 2026
Alt text, recommended	Less than 120 characters	Design recommendation	Developer docs, images API	16 Aug 2026
Click URI, in the validation error	500 characters or less, with a preceding http or https	Technical requirement	Developer docs, creatives	16 Aug 2026
Video size ceiling, in the upload schema	“Maximum allowed Videos size is 5GB”, on the page that also states 500 MB	Technical requirement	Developer docs, videos API	16 Aug 2026
Origin of the 3,000-character maximum	Raised from 1,300 to 3,000 characters, recorded in the 2021 changelog	Technical requirement	Developer docs, 2021 API changes	16 Aug 2026
The numeric bounds behind the validation errors	Not published: {max}, {minRatio}, {maxRatio}, {minWidth}, {maxWidth}, {minHeight}, {maxHeight} all ship as unfilled templates	Technical requirement	Developer docs, creatives	16 Aug 2026

LinkedIn's developer documentation publishes validation errors rather than limits, and almost every bound ships as an unfilled template. Where the two layers disagree, the API describes what the server rejects and the marketing page describes what the advertiser is told: the click URI error says 500 characters where four spec pages say 2,000, and LinkedIn does not confirm the two are the same field.

What LinkedIn does not publish

LinkedIn gives no figure for any of these. If a spec sheet hands you one, it did not come from LinkedIn.

What LinkedIn does not publish
Not published	Pages checked	Accessed
Any safe zone, safe area or text-overlay reserve for any LinkedIn ad format, in pixels, percentages or prose	The eleven LinkedIn-owned pages listed in the safe-zone section	16 Aug 2026
The point where “…see more” actually truncates feed intro text. LinkedIn publishes only the number that avoids it	All four feed spec pages, the Sponsored Content page, LinkedIn Help search	16 Aug 2026
Any desktop against mobile character or line figure. LinkedIn says “most devices” and “some devices” and resolves neither	All four feed spec pages	16 Aug 2026
Any line count for feed intro text. The only line figure LinkedIn publishes anywhere is the carousel headline	All four feed spec pages, the Sponsored Content page	16 Aug 2026
Pixel dimensions of the feed interface around the creative: profile row, Promoted label, headline bar, CTA button	All spec pages, the Ads Guide, the single image overview	16 Aug 2026
Any letterbox, pillarbox, crop or zoom statement for video	Video ads on both Help Centre hosts, Marketing Solutions video specs, the Ads Guide	16 Aug 2026
A recommended dimension for square (1:1) video. The minimum and maximum are published; the other three ratios all have a recommendation	Video ads specifications, both Help Centre hosts	16 Aug 2026
A description field for video ads. Single image ads have one at 100 soft and 300 hard	Video ads on both Help Centre hosts, Marketing Solutions video specs	16 Aug 2026
Minimum and maximum pixel values for the 2:3 and 4:5 verticals. Only recommended values are given	Marketing Solutions, single image specs	16 Aug 2026
A character limit for the CTA button label on Sponsored Content. Ten options are named, no length is given	Both spec pages for each feed format	16 Aug 2026
Any page reconciling the Help Centre, Marketing Solutions and the Ads Guide with each other	All three LinkedIn properties	16 Aug 2026

Which number to use

Five LinkedIn figures that depend on the page you read

LinkedIn documents its ads on four properties: the Help Centre, Marketing Solutions, the developer docs and the Ads Guide. They contradict each other. Here is the number to build to in each case, and the sources are below it if you want to check.

LinkedIn publishes four different maximums for introductory text.
Follow 3,000 for single image and video ads.
The sources, side by side
The 60-character LinkedIn headline limit is copy advice, not a limit.
The limit is 70 to avoid truncation and 200 hard.
The sources, side by side
LinkedIn recommends the frame rate its own requirement excludes.
Export below 30 fps if you want to satisfy the page stated as a requirement.
The sources, side by side
LinkedIn's two single image spec pages describe the description field differently.
Write to 70 characters if you want the field to survive both pages.
The sources, side by side
LinkedIn publishes 1200 x 628 twice and 1200 x 627 once.
Use 1200 x 628, the figure both dedicated spec pages agree on.
The sources, side by side

The sources behind each one

Source conflict

LinkedIn publishes four different maximums for introductory text

Same field, same 150-character recommendation on every page, four hard limits.

Source	Value	Type	Accessed
LinkedIn Help Centre · Single image ads specifications	3,000 characters	Technical requirement	16 Aug 2026
LinkedIn Help Centre · Video ads specifications	3,000 characters	Technical requirement	16 Aug 2026
LinkedIn Marketing Solutions · Video ads specs	600 characters	Design recommendation	16 Aug 2026
LinkedIn Help Centre · Sponsored Content, carousel ads	255 characters	Technical requirement	16 Aug 2026

What to use

Follow 3,000 for single image and video ads. That is the Help Centre figure, it appears on both Help Centre hosts, and LinkedIn's own developer changelog records the field being raised from 1,300 to 3,000 in 2021. The 600 sits on Marketing Solutions for the same format the Help Centre gives 3,000. Carousel is a different format with its own 255-character maximum.

Last checked 16 Aug 2026

Source conflict

The 60-character LinkedIn headline limit is copy advice, not a limit

Four spec pages say 70 soft and 200 hard. One overview page says 60, under Best Practices.

Source	Value	Type	Accessed
LinkedIn Help Centre · Single image ads specifications	70 characters, 200 maximum	Design recommendation	16 Aug 2026
LinkedIn Help Centre · Video ads specifications	70 characters, 200 maximum	Design recommendation	16 Aug 2026
LinkedIn Help Centre · Single Image Ads overview, Best Practices	Under 60 characters	Design recommendation	16 Aug 2026

What to use

The limit is 70 to avoid truncation and 200 hard. The 60 is a copywriting tip sitting under a Best Practices heading on an overview page, and Marketing Solutions gives 70 on both of its spec pages too. Anyone publishing 60 as the LinkedIn headline limit has moved a tip into a spec table.

Last checked 16 Aug 2026

Source conflict

LinkedIn recommends the frame rate its own requirement excludes

Read literally, the Marketing Solutions recommendation breaks the Help Centre requirement.

Source	Value	Type	Accessed
LinkedIn Help Centre · Video ads specifications	Less than 30 FPS	Technical requirement	16 Aug 2026
LinkedIn Marketing Solutions · Video ads specs	30 frames per second	Design recommendation	16 Aug 2026

What to use

Export below 30 fps if you want to satisfy the page stated as a requirement. This one is a live trap: 30 fps is the most common export setting there is, and it is the figure LinkedIn recommends on one property and excludes on the other. Neither number can be quoted alone as the LinkedIn frame rate.

Last checked 16 Aug 2026

Source conflict

LinkedIn's two single image spec pages describe the description field differently

Different limit, different hard maximum, different account of when it displays.

Source	Value	Type	Accessed
LinkedIn Help Centre · Single image ads specifications	100 characters, 300 maximum	Design recommendation	16 Aug 2026
LinkedIn Marketing Solutions · Single image ads specs	70 characters, no maximum published	Design recommendation	16 Aug 2026

What to use

Write to 70 characters if you want the field to survive both pages. The Help Centre entry is the fuller one and the only one with a hard maximum. The two pages also disagree on when the field even appears: the Help Centre says mobile and desktop when the image is under 200 pixels wide, or beyond the feed through the Audience Network, while Marketing Solutions frames it as Audience Network only.

Last checked 16 Aug 2026

Source conflict

LinkedIn publishes 1200 x 628 twice and 1200 x 627 once

The one-pixel split behind every conflicting LinkedIn spec sheet on the web.

Source	Value	Type	Accessed
LinkedIn Help Centre · Single image ads specifications	1200 x 628 px	Design recommendation	16 Aug 2026
LinkedIn Marketing Solutions · Single image ads specs	1200 x 628 px	Design recommendation	16 Aug 2026
LinkedIn Marketing Solutions · LinkedIn Ads Guide	1200 x 627 px	Design recommendation	16 Aug 2026

What to use

Use 1200 x 628, the figure both dedicated spec pages agree on. One pixel changes nothing you can see, but it is worth knowing why two numbers circulate: the Ads Guide, which LinkedIn's own marketing blog calls the canonical one-stop resource, carries the odd one.

Last checked 16 Aug 2026

Facebook has the widest spread of any platform here, and Instagram's pages disagree on resolution rather than safe zones. See the Facebook page · All platforms on the hub

Every source on this page

Each figure above carries its source inline. The full list, all read 16 August 2026:

Last verified 16 August 2026. Every figure comes from a LinkedIn-owned page. LinkedIn Pulse posts and collaborative articles are not used: they sit on LinkedIn's domain but they are member writing, not documentation. Character limits, aspect ratio support and file caps are re-checked quarterly; aspect ratios and the absence of a safe zone annually.

Other platforms

Safe zones and specs for the other placements

Each page carries that platform's published specs and its safe zone, sourced and dated. Instagram is the useful contrast: its safe zone does have numbers.

Instagram

Reels · Story · Feed

3 placements in the tool

Safe zone published

TikTok

For You

1 placement in the tool

No published figure

Facebook

Story · Reels · Feed

3 placements in the tool

Two safe-zone readings published

YouTube

In-Stream

1 placement in the tool

Safe zone published in pixels

Snapchat

1 placement in the tool

Figures on two pages disagree

X

Feed

1 placement in the tool

No published figure

FAQ

LinkedIn ad spec questions

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Instagram, Facebook and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of ByteDance Ltd. LinkedIn is a trademark of LinkedIn Corporation. YouTube is a trademark of Google LLC. Snapchat is a trademark of Snap Inc. X is a trademark of X Corp. RecruitmentAds.com is not affiliated with, endorsed by or sponsored by any of these companies. The placement previews on this page are illustrative recreations built from published specifications. They are not screenshots of the apps and may differ from the current product. Specification figures are quoted from each platform’s own documentation with the date they were read.

LinkedIn ad specs, and the safe zone LinkedIn never published

LinkedIn has no safe zone, and mostly does not need one

Where the figure would be, if LinkedIn published one

See the pages, and what each publishes

Even the broadcast format has no safe area

LinkedIn Connected TV ads

What actually sits around a LinkedIn feed ad

LinkedIn's own preview cuts your image off

150 characters is not the cut-off

Measurements of this mockup

LinkedIn ad specs and character limits

Single image ads, text and file

Single image ads, aspect ratios

Video ads

Video ads, aspect ratios

Carousel and text ads

What the API says, where it differs from the spec pages

What LinkedIn does not publish

Five LinkedIn figures that depend on the page you read

The sources behind each one

LinkedIn publishes four different maximums for introductory text

Verbatim wording from the pages

The 60-character LinkedIn headline limit is copy advice, not a limit

Verbatim wording from the pages

LinkedIn recommends the frame rate its own requirement excludes

LinkedIn's two single image spec pages describe the description field differently

Verbatim wording from the pages

LinkedIn publishes 1200 x 628 twice and 1200 x 627 once

Verbatim wording from the pages

Every source on this page

Safe zones and specs for the other placements

Instagram

TikTok

Facebook

YouTube

Snapchat

X

LinkedIn ad spec questions

Does LinkedIn publish a safe zone?

Where does LinkedIn's “…see more” cut off?

Is the LinkedIn headline limit 60 or 70 characters?

What size should a LinkedIn ad image be?

Does LinkedIn support 9:16 vertical?

What frame rate should I export a LinkedIn video at?

Does anything cover a LinkedIn feed ad?

Is this tool free?

Paste a vacancy link. Get the finished ad set back.