01
Start from a live vacancy
Paste the URL of a Dunhill vacancy. The page already holds everything the video needs: role, clearance level, location, salary band. No rewrite, no brief.
Customer storyDunhill Professional Search & Government Solutions
Dunhill lifted LinkedIn post impressions 158% in their first week
Dunhill recruits for security-cleared federal IT roles, the kind you do not put on camera. Their recruiters make the recruitment videos themselves and post them to a LinkedIn following of more than 150,000.
- Wilmington, NC
- About 12 people
- Cleared federal IT
- ~50 open roles
- Organic only
- Customer since Feb 2026
+158%
Up to89%
Organic LinkedIn, no paid promotion behind any of it. Both numbers come from that first week, not a running average.
“The engagement rate is crazy good.”
What they did
Dunhill put faces in their job posts without a camera
Dunhill fills cleared federal IT roles: Secret, Active Secret, TS/SCI. LinkedIn rewards faces and motion, so they went looking for a way to make recruitment video without a shoot.
Their recruiters build the videos themselves on Dunhill's own template, then post them to the company page. Each one goes out three times: from the recruiter, from Dunhill, and from Rob. No media budget behind any of it.
The approach
Only the person is generated
An AI professional stands in for a real one, in a workplace that resembles the job. Everything else in the video comes from Dunhill: the vacancy details and the branded template RecruitmentAds built for them.
The workflow
How every video on this page was made
Five screens, run by Hannah Hayden and the other Dunhill recruiters across about fifty open roles. Recruitment video with no shoot to book and no agency brief to write.
02
Pick who appears in it
The recruiter gets several AI professionals for the same role and picks one. Every variant sits inside Dunhill's own branded template, so nothing off-brand ships.
“Everyone agreed it looks fantastic!”
03
Add the voice-over
The recruiter picks an accent, then a male or female voice, and the voice-over is generated over the video.
04
Add the music
Music comes from a searchable library. Type a mood, audition tracks, lock one in and it is on the timeline.
05
Export it and post it
The export is a 1:1 square, fourteen seconds long. Dunhill posts it on their own company page.
Dunhill Professional Search & Government Solutions
153,000+ followers
1w
Jr. Software Developer, Active Secret clearance. Remote near San Antonio, TX or Washington, DC. $60,400–$95,000. Apply via the link in the comments.
The posts
Six of the recruitment videos Dunhill has posted
A sample of what their recruiters have posted, all from the same branded template, 1080×1080 and fourteen seconds each. Click any card to play the full video with sound.
TS/SCI clearance
Release Engineer SME
Arlington, VA · 3 days a week onsite
$130,000 – $200,000
Secret clearance
Service Desk Program Manager
Arlington, VA · onsite
$150,000 – $176,000
Active Secret clearance
Jr. Software Developer
Remote near San Antonio, TX or Washington, DC
$60,400 – $95,000
Secret clearance
Database Engineer
Remote · Washington, DC or San Antonio, TX
$97,300 – $130,452
Federal environment
Asset Manager
Hybrid · 3 days a week Washington, DC
$140,000 – $170,000
Federal program
Service Desk Manager
Federal identity and authentication environment
Salary bands and clearance levels are Dunhill's own, taken from the vacancies. Each video closes on a Dunhill end card, so these tiles loop the opening seconds and stay on the video itself.
In their words
What Dunhill said
I've posted quite a few. I gotta tell you the engagement rate is crazy good — I've got some in the 89% engagement, where the static ad was getting three or less.
Rob StewartVP, Dunhill Professional Search & Government SolutionsOnboarding call, “It's been working great… the vids are awesome!”Email,
The generated images are awesome! I've definitely noticed the improvements, especially when creating home office settings. You also don't have to be nearly as descriptive…
Hannah HaydenTechnical Recruiter, Dunhill Professional Search & Government SolutionsEmail, “Post impressions are up a 158%… in the last seven days.”
Notes
What to know about this page
- 01
The professionals in these videos are AI-generated stand-ins, not Dunhill staff, consultants or candidates. Dunhill's own people hold clearances and stay off camera by design.
- 02
Both figures here are first-week results from February 2026. They show the format landing quickly at Dunhill. They are not a sustained average or a benchmark to plan against.
- 03
Nothing was paid. These went out as ordinary posts on Dunhill's own company page, with no promotion behind them.
Who else this fits
You do not need a camera to put people in your job ads.
- Healthcare
- Defence & government
- Security & infrastructure
- Financial services
Dunhill started in February 2026 and were still making videos six months later. Paste one of your own vacancies to see what your template would produce, or book fifteen minutes on a live role.