Agency profile
penna.com
London recruitment communications agency doing attraction campaigns, media buying and employer brand work for public sector employers.
Best for: UK public sector, blue light and higher education employers running volume or executive campaigns that want attraction strategy, creative and paid media bought and reported in one place.
Unclaimed profile. Nobody at the agency has edited it.
Founded
People
Awards won
Clients named
Open roles
LinkedIn followers
Overview
Written from their own pages and the public record, checked 3 September 2026.
Penna is a recruitment communications and executive search firm. Head office London, United Kingdom, with a second office in Birmingham. Size band 201-500 (LinkedIn, read 2026-09-03). Owned by the Adecco Group since May 2016 and traded as an LHH brand. Listed here under recruitment marketing and employer branding. It publishes no RPO offer, commercial model or hiring volume.
Our take
The case studies place the craft in campaign delivery, not brand strategy. Dstl is a game and a microsite backed by programmatic and social. Richmond and Wandsworth is programmatic media. Cafcass is Google, Facebook and job distribution. Employer branding gets one page and two examples, Dstl and Aldi, and the Aldi work dates from 2021. The rest of the business is public sector executive search and interim, and that is where almost all the published thought leadership sits. It fits a council, a university or a public body buying attraction and media. It is a weaker fit for a research led employer brand build, because the employer branding page names no research method.
Services
Service lines named on their own site. We do not add a service an agency does not publish.
Fees, engagement model and the register sit in the company facts below.
Work
Published by the agency on its own site. We summarise them, and link to one.
Dstl
Attraction campaign to fill 50 roles in the Cyber and Information Systems division, built around Counter Threat, a decision based online game with a hidden code that players could quote in an application, supported by a bespoke website, social and programmatic advertising.
Read it on penna.comRichmond and Wandsworth Councils
Local employer campaign for two London boroughs that share staff, turning the practical benefits of working locally into headlines and illustrated creative, then served through planned programmatic and social advertising.
Cafcass
Performance media campaign for newly qualified social workers, run through in house products across Google, Facebook and job distribution rather than traditional media, reviewed and reweighted through the campaign.
Clients named on their own site, not confirmed with the client
Recognition
Read from each awarding body's own winner list. Named here, never linked.
Inside the agency
Leadership named on their own site, and the accounts they publish from. Follower counts are as each account showed them on the day we read it.
Leadership
Channels, read 3 September 2026
Third party
Scores as each site reported them on the day we read it. We do not verify them and we do not link to them.
Review sites
No profile found on Clutch, G2, Trustpilot and Google.
Press
Onrec11 November 2025
Penna wins provision of civilian recruitment related advertising contract with the MoD
Personnel Today31 January 2020
RAD Awards 2020 winners: TMP Worldwide takes Work of the Year with The AA
RecruiterMay 2016
Adecco acquisition of Penna complete
Newsletter: not-published. The news index holds 156 articles, most of them on public sector leadership, local government and executive recruitment rather than recruitment marketing. Penna Podcasts is hosted on RSS.com and shows eleven season one episodes, the most recent dated 18 November 2021.
Hiring
Counted on their own jobs page on the day we read it.
The Latest Vacancies block on the Join Us page was empty on 3 September 2026 and the page sends candidates to the Stafford Long careers page for current openings.
See the roles on penna.comThe record
From Companies House and their own site, not from a data broker.
Before you brief them
The gaps this profile cannot close for you.
Questions and answers
Facts from the sources at the foot of the page. No opinions here.
Penna is owned by the Adecco Group. Adecco Group AG and Adecco Group (UK&I) Holdings Limited are both recorded as persons with significant control over Penna Plc, notified on 10 May 2016, and Penna Plc is 75 per cent or more owned by Penna Consulting Limited. Penna trades as an LHH brand. (Companies House, read 2026-09-03)
The LinkedIn company page gives a size band of 201 to 500 employees. Penna Plc filed full accounts made up to 31 December 2024. (LinkedIn and Companies House, read 2026-09-03)
Penna publishes case studies for Dstl, Aldi, the Bank of England, Homes England, Cafcass, Wakefield Council, Richmond and Wandsworth Councils, Islington Council, the Government of Jersey, Bucks New University and the University of Dundee. Its RAD Awards entries name Fostering South West, the Civil Nuclear Constabulary, the Secret Intelligence Service, GCHQ, MI5 and the Metropolitan Police. (penna.com and RAD Awards, read 2026-09-03)
Penna publishes twelve services: attraction and communications, employer branding, performance media, digital and social, data and insight, assessment, candidate management, candidate sourcing, equality, diversity and inclusion consultancy, executive search, executive interim and higher education. It also names a partnership with the Chartered Institute of Public Finance and Accountancy. (penna.com, read 2026-09-03)
Penna works from two offices: 10 Bishops Square, Spitalfields, London E1 6EG, and the T3 Building, Trinity Business Park, Bickenhill Lane, Birmingham B37 7ES. The London address is also the registered office of Penna Plc. (penna.com and Companies House, read 2026-09-03)
Yes, Penna lists media buying on its own site (read 3 September 2026).
Yes, Penna lists careers sites on its own site (read 3 September 2026).
Yes, Penna lists EVP research on its own site (read 3 September 2026).
No. Penna does not publish recruitment video as a service (checked 3 September 2026).
Not published; Penna quotes after scoping (checked 3 September 2026).
Not on its own pages. Penna states delivery in the United Kingdom only (read 3 September 2026).
We record 6 award entries for Penna, the most recent in 2026, from RAD Awards. Read from each awarding body's own winner list (checked 3 September 2026).
Glassdoor reports employee reviews reported at between 3.4 and 3.6 out of 5 from about 155 reviews, read in search result summaries because the page could not be read directly. No profile was found on Clutch, G2, Trustpilot and Google. These are figures each site showed on the day we read it. We did not verify them and we do not turn them into a rating.
Penna publishes a jobs page. It listed not-published roles (read 3 September 2026). The Latest Vacancies block on the Join Us page was empty on 3 September 2026 and the page sends candidates to the Stafford Long careers page for current openings.
No. Penna is group owned, adecco group (read 3 September 2026).
Penna publishes Dstl, "Dstl: Know The Unknown", Richmond and Wandsworth Councils, "Richmond and Wandsworth Councils" and Cafcass, "CAFCASS" on its own site (read 3 September 2026). We summarise each one on this page.
Penna is in London, United Kingdom, 201 to 500 people, group owned, adecco group, and publishes talent attraction strategy, recruitment advertising campaigns, employer brand creative and evp research. Havas People is in London, United Kingdom, 201 to 500 people, group owned, havas, through havas uk limited, and publishes evp research, employer brand creative, recruitment advertising campaigns and media buying. Facts only: we do not rank them.
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Also on record
Researched under recruitment marketing agencies, on the same facts. Firms without a published profile carry no link yet.
| Agency | Head office | Size | Ownership | Publishes |
|---|---|---|---|---|
| Havas People | London, United Kingdom | 201 to 500 people | Group owned, Havas, through Havas UK Limited | EVP research, Employer brand creative, Recruitment advertising campaigns |
| PeopleScout | Chicago, United States | 1,000 or more people | Group owned, TMP (Holdings) Limited, part of TrueBlue, Inc. | RPO, Project RPO, EVP research |
| TMP Worldwide UK | London, United Kingdom | 201 to 500 people | Group owned, TMP (Holdings) Limited, part of TrueBlue, Inc. | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Blackbridge Communications | London, United Kingdom | 11 to 50 people | Group owned, Blackbridge EOT Limited | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Cielo | Wauwatosa, United States | 1,000 or more people | Group owned, Permira, through Talent Bidco Limited | RPO, Project RPO, EVP research |
| SMRS | Manchester, United Kingdom | 51 to 200 people | Independent | EVP research, Employer brand creative, Recruitment advertising campaigns |
Cite this profile
RecruitmentAds, "Penna", https://recruitmentads.com/agencies/penna, last verified 3 September 2026.
Relationship with RecruitmentAds: none. It does not affect listing or order. How this directory works.
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