Facebook Recruitment Ads: Real Examples, Specs and How to Run Them (2026)

The ratio

4:5 is what Meta recommends for this placement, and the tallest of the four ratios it supports there. At a given feed width it stands 25% taller than a square cut of the same footage.

The hook

A purple panel wipes down over a yellow band and the line "Join Grant Thornton as Economic Consulting Analyst" is already set at half a second. By two seconds a consultant has appeared in the curved cutout below it, smiling at the lens, with the Grant Thornton mark parked bottom left.

Why it works

A cold feed gives you one frame to earn a second one, and this ad spends it on the firm and the job rather than on mood. The curved cutout is a real Grant Thornton asset, not a stock motion template, so it reads as the firm before anyone looks for a logo. Then it sells before it qualifies: brand and person first, the role and two facts second, audit, tax and advisory, and London hybrid.

What we would change

Everything a candidate has to read is on the creative, which is right, because Meta publishes no point at which Facebook cuts your primary text. Twelve seconds is still generous for a feed. We would cut to eight and move the London line earlier: location filters a cold audience faster than a responsibility line.

The ratio

1:1 is supported in Feed but not recommended. At the same feed width a square stands about a fifth shorter than the 4:5 Meta recommends, so you give screen away before the ad says anything.

The hook

Two people talk across a workbench in a Kremer workshop, one holding a clipboard, with a red INLOOPAVOND tag already pinned top right at half a second. By two seconds "INLOOPAVOND BIJ KREMER" is set across the middle and the date and time, 21 mei, 16.30 to 18.30, has arrived in the first green pill.

Why it works

An open evening is the ad this placement is actually good at. There is no role to be rejected from and no form to finish, so the ask is to turn up on a Wednesday, a far lower bar for a cold local audience than an application. The date and time sit on the creative rather than in the caption, which matters here because Meta publishes no position at which Feed primary text is cut. The pills underneath still filter, without ever naming a job title.

What we would change

For Facebook we would re-cut this to 4:5 and take the height back. We would also give the date its own visual weight instead of a style it shares with the pills below it, and put the address under it, because turning up at a place is the entire ask.

The ratio

16:9 is supported in Feed and it is the worst of the four ratios for it. At the same feed width a landscape creative stands under half the height of the 4:5 Meta recommends.

The hook

Three fitters install metal stud framing on an unfinished floor, under a blue bar carrying a phone number and [email protected], and nothing else for the first second. By two seconds the Polish headline "Oferta pracy: Monterzy Metal Stud w Rijswijk, Holandia" has landed with a Dutch flag beside it and the orange Haldu Groep badge in the corner.

Why it works

Written in Polish for Polish tradespeople, advertising work in the Netherlands: a cross-border hiring problem most ad templates cannot handle at all, two languages, two labour markets, one vacancy. It solves it by refusing to be about the employer. All four lines are logistics, weekly pay, free accommodation with a private room, an immediate start and a category B licence, because that is the list this audience decides on.

What we would change

The shape. Landscape is the wrong bet in a feed: we would re-frame to 4:5 for Facebook and keep the 16:9 cut for the placements built around it. The top bar also carries a phone number, a hard action to take from a feed. Spend that space on the pay figure instead.