South London and Maudsley NHS Foundation Trust
How SLaM recruited 158 Band 5 nurses
Research-led creative and a year-long online and print media schedule for Band 5 mental health nurse recruitment.
Read it on wdad.co.uk
Agency profile
WDAD Communications
wdad.co.uk
London recruitment marketing agency for employer brand, media planning, campaigns, careers sites, programmatic and video.
Best for: UK employers that want experienced owner involvement and a project-managed mix of strategy, creative, media and specialist external partners.
Unclaimed profile. Nobody at the agency has edited it.
- Head office
- London, United Kingdom
- Delivers in
- Global
- Ownership
- Independent
- Facts checked
- 3 September 2026
- Founded
- 1995
- People
- 11-50
- Clients named
- 5
- Open roles
- not-published
- LinkedIn followers
- 506
Founded
People
Clients named
Open roles
LinkedIn followers
Overview
What they do
Written from their own pages and the public record, checked 3 September 2026.
WDAD Communications is an employer branding, recruitment marketing and recruitment video agency headquartered in London, United Kingdom. It has 11-50 staff (LinkedIn, read 2026-09-03). Ward Diamond Advertising Limited remains independently owned by Mike Heal and Mike Jefferies. It sits in three directory categories here.
Our take
WDAD uses a project-management model: a small core team commissions in-house and external specialists around each brief. The SLaM case combines research, creative and a year-long media plan; Softcat combines employer brand and careers-site delivery. That model can offer flexibility, but buyers should ask which specialists are employees, associates or partner firms and who holds delivery accountability. The owners are active on accounts. The site names global delivery examples but does not publish a standard fee model.
Services
What they sell
Service lines named on their own site. We do not add a service an agency does not publish.
- EVP research
- Employer brand creative
- Recruitment advertising campaigns
- Media buying
- Programmatic
- Social content
- Careers site
- Recruitment video
- Internal comms
- Talent attraction strategy
Fees, engagement model and the register sit in the company facts below.
Work
2 case studies
Published by the agency on its own site. We summarise them, and link to one.
Softcat
Helping one of the UK’s most successful technology companies raise its profile
Employer brand and mobile-first careers website for graduates, experienced hires and apprentices, using video, staff profiles and social content.
Clients named on their own site, not confirmed with the client
- South London and Maudsley NHS Foundation Trust
- Softcat
- Staffordshire Police
- Nursing and Midwifery Council
- Coventry City Council
Inside the agency
People and channels
Leadership named on their own site, and the accounts they publish from. Follower counts are as each account showed them on the day we read it.
Leadership
- Mike HealManaging Director and co-owner
- Mike JefferiesClient Services Director and co-owner
- Caireen Kennedy-SmithProduction Manager
Channels, read 3 September 2026
- LinkedIn @wdad-communications506 followers
- YouTube @linked from agency site
Third party
Reviews and press
Scores as each site reported them on the day we read it. We do not verify them and we do not link to them.
Review sites
No profile found on G2 and Google.
Their site carries no named client quotes.
Press
Newsletter: not-published. The site maintains a news archive.
The record
Company facts
From Companies House and their own site, not from a data broker.
- Head office
- London, United Kingdom
- Offices
- One, the head office
- Delivers in
- Global
- Team size
- 11 to 50 people
- Legal name
- Ward Diamond Advertising Limited
- Company number
- 03026878
- Incorporated
- 1995 (their own pages say 1994)
- Ownership
- Independent
- Register
- Active, last total exemption full accounts made up to 31 March 2025Trades under SIC 73110 - Advertising agencies
- Commercial model
- Not published
Before you brief them
Questions to ask them
The gaps this profile cannot close for you.
- 01Which people on the proposed team are employees, associates or external partners?
- 02How are media fees, partner costs and optimisation responsibilities itemised?
- 03Which team members delivered the cited SLaM and Softcat projects?
Questions and answers
Questions about WDAD Communications
Facts from the sources at the foot of the page. No opinions here.
Who owns WDAD Communications?
Companies House lists Mike Heal and Mike Jefferies as the active people with significant control of Ward Diamond Advertising Limited. (Companies House, read 2026-09-03)
How big is WDAD Communications?
LinkedIn lists a company size of 11-50 employees. (LinkedIn company page, read 2026-09-03)
Which clients has WDAD Communications worked with?
Published work names South London and Maudsley NHS Foundation Trust, Softcat, Staffordshire Police and Coventry City Council. (WDAD website, read 2026-09-03)
What does WDAD Communications do?
It publishes employer branding, careers sites, recruitment video, media planning and buying, programmatic campaigns, social strategy and employee communications. (WDAD website, read 2026-09-03)
Where is WDAD Communications based?
Its principal office is at Mortimer House in London; the legal registered office is in Chesterfield. (WDAD website and Companies House, read 2026-09-03)
Does WDAD Communications do media buying?
Yes, WDAD Communications lists media buying on its own site (read 3 September 2026).
Does WDAD Communications do recruitment video?
Yes, WDAD Communications lists recruitment video on its own site (read 3 September 2026).
Does WDAD Communications do careers sites?
Yes, WDAD Communications lists careers sites on its own site (read 3 September 2026).
Does WDAD Communications do EVP research?
Yes, WDAD Communications lists EVP research on its own site (read 3 September 2026).
What is WDAD Communications's pricing model?
Not published; WDAD Communications quotes after scoping (checked 3 September 2026).
Does WDAD Communications deliver outside the United Kingdom?
Yes. WDAD Communications states that it delivers globally (read 3 September 2026).
What do review sites say about WDAD Communications?
Clutch reports unclaimed profile found; no client reviews published. No profile was found on G2 and Google. These are figures each site showed on the day we read it. We did not verify them and we do not turn them into a rating.
Is WDAD Communications independent?
Yes. WDAD Communications is independently owned (read 3 September 2026). We read the ownership from the register, company number 03026878.
What case studies has WDAD Communications published?
WDAD Communications publishes South London and Maudsley NHS Foundation Trust, "How SLaM recruited 158 Band 5 nurses" and Softcat, "Helping one of the UK’s most successful technology companies raise its profile" on its own site (read 3 September 2026). We summarise each one on this page.
How does WDAD Communications compare with Havas People?
WDAD Communications is in London, United Kingdom, 11 to 50 people, independent, and publishes evp research, employer brand creative, recruitment advertising campaigns and media buying. Havas People is in London, United Kingdom, 201 to 500 people, group owned, havas, through havas uk limited, and publishes evp research, employer brand creative, recruitment advertising campaigns and media buying. Facts only: we do not rank them.
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Added when the agency claims this profile
LogoNamed contactContact emailBudget fromTypical engagementLanguagesAvailabilityFounder interview
Also on record
Similar agencies
Researched under recruitment marketing agencies, on the same facts. Firms without a published profile carry no link yet.
| Agency | Head office | Size | Ownership | Publishes |
|---|---|---|---|---|
| Havas People | London, United Kingdom | 201 to 500 people | Group owned, Havas, through Havas UK Limited | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Blackbridge Communications | London, United Kingdom | 11 to 50 people | Group owned, Blackbridge EOT Limited | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Cielo | Wauwatosa, United States | 1,000 or more people | Group owned, Permira, through Talent Bidco Limited | RPO, Project RPO, EVP research |
| WeLove9am | Poulton, United Kingdom | 11 to 50 people | Group owned, Made By Nine Ltd | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Chatter | Leeds, United Kingdom | 11 to 50 people | Group owned, MPM Group Limited | EVP research, Employer brand creative, Recruitment advertising campaigns |
| Penna | London, United Kingdom | 201 to 500 people | Group owned, Adecco Group | Talent attraction strategy, Recruitment advertising campaigns, Employer brand creative |
Sources (11)
- WDAD homepage (read 3 September 2026)
- LinkedIn company page, WDAD Communications (read 3 September 2026)
- Companies House, WARD DIAMOND ADVERTISING LIMITED 03026878 overview (read 3 September 2026)
- Companies House control register (read 3 September 2026)
- WDAD about page (read 3 September 2026)
- WDAD SLaM case study (read 3 September 2026)
- WDAD Softcat case study (read 3 September 2026)
- WDAD people page (read 3 September 2026)
- Clutch profile, WDAD Communications (read 3 September 2026)
- WDAD terms and conditions (read 3 September 2026)
- Companies House filing history (read 3 September 2026)
Cite this profile
RecruitmentAds, "WDAD Communications", https://recruitmentads.com/agencies/wdad, last verified 3 September 2026.
Relationship with RecruitmentAds: none. It does not affect listing or order. How this directory works.
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